湖南平和堂實(shí)業(yè)有限公司銷售策略優(yōu)化研究.pdf

1、中南大學(xué)碩士學(xué)位論文湖南平和堂實(shí)業(yè)有限公司銷售策略優(yōu)化研究姓名：李英杰申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：馮正強(qiáng)20061101ABSTRACTForeignretailingcomesinto0111“marketingwithahigherspeedalongwithourretailingmarketingisopencompletelythatleadourdepartmentstoreretailingfacesdoub

2、lecompetitionsfiomlocalmulti—businessesandforeignretailTheleadingstationofdepartmentstorehavebeenshakedcontinuallyDepartmentstoreasthemainbodyofretailingmeetafirsttopicthathowtogetthedeeperdevelopmentandprogrammanagement

3、Thispaperproceedswiththemanagementcharacterofgeneralmerchandiseandanalyzethefirstclassdepartmentstore—Heiwado’SinnerenvironmentandouterenvironmentwiththetheoriesofTacticmanagement，MarketingandfinancemanagementAndthispape

4、ralsocladfytheopinionstothecustomerpurchasingcharacter，requirementcharacter&trendadvantageanddisadvantageofthetradefieldandHeiwado’senvironmentstatusChangshaWuyiplazaThispaperbased011Means—endChainofmarketing，fractionize

5、andorientatetothecustomersandcommoditylayoutofHeiwado，andpresenttheprivateopinionofsalestrategyforHeiwado’ddevelopmentfromthesideofcommoditystructure，commoditypricing，commoditydisplaysalepromotionandserviceandSOonKEYWORD