昌樂(lè)食品廠經(jīng)營(yíng)發(fā)展戰(zhàn)略研究.pdf

1、山西財(cái)經(jīng)大學(xué)碩士學(xué)位論文昌樂(lè)食品廠經(jīng)營(yíng)發(fā)展戰(zhàn)略研究姓名：史繼花申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：邰苧200903304AbstractMediumsizedsmallenterpriseshavebecometheimptantcomponentofeconomicsocietybythedevelopmentofrefmopennessmethan30yearsinourcountrywhichaffectsmanyaspec

2、tsofourlife.Mediumsizedsmallenterprisesarefacedwiththeincreasingcomplicatedmarketenvironmentchangebutmostofthemtakethedisdercompetitionblindexpansionsothatthedevelopmentoftheenterprisesiswrying.Onlythenoverallplantheownd

3、evelopmenttargetsthewaytoachieveittheirowndevelopmentstrategiessuitabletheycancontinuouslyacquirenewcompetitiveadvantage.Therefemediumsizedsmallenterprisesshouldfmulatetheirowndevelopmentstrategiessuitabletoachievethesus

4、taineddevelopmentofenterprises.Thispapermainlyaimedattheuseofmediumsizedsmallenterprisesdevelopmentstrategies.NowwetaketheChangleFoodplantinDatongcityShanxiprovinceasanexample.Onthebasisofindustrybackgroundenterprisestra

5、tegicenvironmentinternalstrategicresourcesanalysiscombinationofbusinesspurposebusinessscopewedeterminethefuturedevelopmentstrategicobjectofenterpriseproposetheimplementationofit.Throughthisresearchweproposethepracticable

6、strategiesapproachesfmediumsizedsmallenterprisesthatusedevelopmentstrategies.InthispaperfirstlythePESTtheyPter’sfivecompetitivemodelsareusedtoresearchtheChanglefoodplantthenothermethodsareusedtoanalysistheenterpriseinter

7、nalresources.Theenterprisedevelopmentstrategiesarefmulatedbythecombinationamongthemanagementpurposestrategicobjectives.Atlastsomeexistentquestionsareexplainedproposed.Ihopeitcanprovidethefmulationimplementationofdevelopm