國際展覽會(huì)宣傳材料非言語和言語形象的符號(hào)學(xué)和語用學(xué)研究.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文國際展覽會(huì)宣傳材料非言語和言語形象的符號(hào)學(xué)和語用學(xué)研究姓名：李欣申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：外國語言學(xué)及應(yīng)用語言學(xué)指導(dǎo)教師：黃豪20031101ASemioticandPragmaticExplorationmtoVerbalandNon—verbalImagesinInternationalExhibitionProfilesAbstractThisthesisfocusesontheanalysisofnon

2、verbalandverbalimagesinintemationalexhibitionprofiles靠omtheperspectivesofsemioticsandpragmaticsChineseacademiccircleshaveundertakensystematicresearchesontheadvertisingindustryHoweverfewspecificandrelevantstudiescoverthef

3、ieldofinternationalexhibitionprofiles—aspecialtypeofadvertisementsChineseintemationalexhibitionindustryasunriseindustryisplayingallincreasingimportantroleincontributiontoeconomicdevelopmentofChinaandthewholeworldTheimage

4、ofaprofilerepresentstheimageof也epublicizedexhibitionOrganizers’semioticmadpragmaticawarenessofthesignificanceofimagewillspawnimprovementofprofileimages，prosperityoftheexhibitionindustryand，intuna，givebirthtothewinwinsitu

5、ationforbothbusinesseshomemadabroadThethesisconsistsoffivechaptersasfollowsChapter1，Introduction，briefsthedefinitionandpropertiesofthetargetofthepresentstudy—internationalexhibitionprofiles，alongwiththegeneralillustratio

6、nofthedatasonrces，researchmethodologyandtheorganizationofthethesisThesecondchapterLiteratureReviewsummarizestherelevanttheoriesconcerningsemiotics，pragmaticpolitenesstheoryfromtheperspectiveofcrossculturalcommunication，l

7、ayingatheoreticalframeworkforfurtheranalysisThethirdchapterfocusesOntheanalysisofimagesofnon—verbalsignsininternationalexhibitionprofiles：applyingsemiotictheoriestotheanalysisofindexicalmadiconicfunctions，symbolicandconn

8、otativevaluesmidrhetoricalpowerofnon—verbalsignsChapterfourconcentratesontheanalysisofimagesoflinguisticmessageininternationalexhibitionprofilesThisimageisconveyedbynleansofinvolvementmadindependencestxategiesTheanalysis

9、developsthroughtheclueoflexicalitems，syntacticalfeaturesandstylisticrhetoricalmeansThefifthchapteristheConclnsionFollowingageneralsummaryofthewholethesisis1tllextendeddiscussion，togetherwiththepossiblecontributionsandpra

10、cticalimplicationsofthisthesisforexhibitionindnstryandthewholepublicityindustryFinallytheConclusionalsodesignatesthelimitationsofthisresearchandsnggestspossiblefudlrerworkformoreprofoundresearchconcerningtheexhibitionind