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1、<p><b> 中文2645字</b></p><p> 出處:De Martino M, Morvillo A. Activities, resources and inter-organizational relationships: key factors in port competitiveness[J]. Maritime Policy & Managem
2、ent, 2008, 35(6): 571-589.</p><p><b> <文獻(xiàn)翻譯:原文></b></p><p> Activities, resources and inter-organizational relationships: key factors in port competitiven
3、ess</p><p> De Martino M, Morvillo A</p><p> In the last decade, the port economics literature has given great emphasis to the Supply Chain Management approach as the new paradigm for the defi
4、nition of port competitiveness. SCM supports the development of partnerships between the actors of the supply chain and considers the integration of activities and resources along business processes as source of competit
5、ive advantage. Nevertheless, the application of SCM approach to the port is particularly compiex given the traditional hostile relati</p><p> 1. Introduction</p><p> Studies on port competitiv
6、eness have traditionally focused on the analysis of specific services or port activities, within a context characterized by an increasing complexity, in which the actors involved are very often motivated by opposing inte
7、rests and nonconvergent objectives.</p><p> One of the most interesting attempt to describe and strategically drive the port development in Italy, uses the theoretical model created by Abell in order to del
8、imit the sphere of competitiveness and define the strategic business areas (SBA) of a port. The final aim is to design a model for the definition of strategic positioning and the port’s development options, within each s
9、trategic area (SBA) of which it is composed. Various applications of this conceptual framework have brought to the for</p><p> With reference to the debate on who the true actors within the competitive aren
10、a are, Heaver believes that terminals are more clearly the focus of the competitive strategy and not ports, because of the different types of freight flows they deal with. Other authors have used a variant on the Porte
11、r diamond model to identify the main strengths and weaknesses of a port compared with other competitors. For a proper analysis of the competitive relationship between ports, they refer to the term’rang</p><p&g
12、t; Other studies should also be mentioned, that are mainly based on an elaboration of different indicators of technical-dimensional features and performances of the infrastructures and the terminal’s equipment, so as to
13、 evaluate the competitive advantage of a port against its competitors.</p><p> In summary, the above-mentioned literature proves rigorous and coherent respect to the theoretical models of reference, general
14、ly applied for the analysis of manufacturing industry. Furthermore, it has the merit for triggering the debate on port competitiveness that had long been completely neglected. However, these studies, although having brou
15、ght to light the traditional conflict of the port community and the need to integrate a port and its hinterland, they have not dealt with the integration</p><p> Consistent with the spread of the new paradi
16、gm by which ‘real competition is not company against company but rather supply chain against supply chain’ it has been stated that ‘competition is not unfolding between individual ports but between logistic chains’. Unde
17、r this perspective, the supply of value-added services has gained a major role in the port competitiveness, within which terminals have become ‘simple elements’.The strategic importance of added-value logistics services
18、as a source of c</p><p> The recognition of the supply chain management (SCM) as a lever for competitiveness, thus brings us to believe that the traditional approaches of analysis, briefly mentioned, are no
19、t enough to describe and interpret the current evolving market dynamics. As a result, a new systematic view is being affirmed, by which the competitiveness of a port, although still strongly related to structure-type var
20、iables (geo-economic context, institutional model and the infrastructures of connection), is incre</p><p> Accepting this view, some authors have reconsidered recent contributions and conceptual categories
21、 within supply chain management (SCM) literature to re-define strategic positioning and port strategies. In particular, the supply chain concept primarily focused on the logistics lincages between focal firm, supplier an
22、d customer, subsequently its contents expanded to include the network of organizations involved, through upstream and downstream linkages, in various processes and activities that cr</p><p> Although the st
23、rategic importance of the SCM and logistics integration is widely recognized in the academic world and in current business practice, only few contributions have, until now, dealt with logistics integration and SCM issues
24、 in the port environment, while most of the available literature adopts a fragmented approach in the analysis of port activities.</p><p> Taking into consideration that the SCM is the new paradigm, by which
25、 ports can develop different competencies and offer a high quality service, this paper proposes a new theoretical framework for port strategy and development. To this aim, the paper is structured in three main parts. In
26、 the first part, of theoretical nature, there is an introduction of the SCM paradigm and its extension to networks. Networks are increasingly being looked at as an object of study within the SCM literature, as th</p&g
27、t;<p> As the port is a complex reality involved in a series of supply chains, each of which is a specific entity with particular needs, networks make it possible to describe the relationships between port actors
28、 involved in the process of customer satisfaction; moreover, the inter-organizational relationships between the different network actors created, both to manage various business activities and to oversee critical resourc
29、es in order to satisfy the clients, are decisive for port competitiveness. </p><p><b> <文獻(xiàn)翻譯:譯文></b></p><p> 經(jīng)濟(jì)活動(dòng)、資源和組織關(guān)系:港口競(jìng)爭(zhēng)力的關(guān)鍵因素</p><p> 在過(guò)去的10年里,港口經(jīng)濟(jì)學(xué)文獻(xiàn)極大地
30、強(qiáng)調(diào)了把供應(yīng)鏈管理方式作為港口競(jìng)爭(zhēng)力的新范式。供應(yīng)鏈管理支持供應(yīng)鏈的角色并且考慮在業(yè)務(wù)流程上整合作為競(jìng)爭(zhēng)力優(yōu)勢(shì)來(lái)源的經(jīng)濟(jì)活動(dòng)和資源之間關(guān)系的發(fā)展。然而,對(duì)港口供應(yīng)鏈管理方式的應(yīng)用在有傳統(tǒng)的敵對(duì)關(guān)系的兩個(gè)港口之間尤其復(fù)雜。</p><p> 為了努力克服這種復(fù)雜性,有些作者已經(jīng)考慮到港口是物流服務(wù)的提供商,并且理解它們?cè)谌蛲婕艺瓶叵碌耐ㄟ^(guò)綜合實(shí)踐的供應(yīng)鏈角色——主要是船公司和終端經(jīng)營(yíng)者——提供綜合的物流服務(wù)。即
31、使這些因素對(duì)港口競(jìng)爭(zhēng)力而言是至關(guān)重要的,它們決定了在新的競(jìng)爭(zhēng)情景下港口的被動(dòng)角色。對(duì)港口在供應(yīng)鏈中潛在的積極角色的定義是這篇文章所要呈現(xiàn)的目的,通過(guò)對(duì)供應(yīng)鏈管理和港口競(jìng)爭(zhēng)力的一系列文獻(xiàn)回顧,構(gòu)建出一個(gè)關(guān)于港口競(jìng)爭(zhēng)力的新框架。根據(jù)這個(gè)框架,也就是基于價(jià)值概念的價(jià)值是由共同努力來(lái)滿足客戶需求所產(chǎn)生的,通過(guò)開發(fā)供應(yīng)鏈之間的不同的(系列的混合的互惠的)的依賴性。在這種情形下,港口當(dāng)局在鑒別那些資源的時(shí)扮演了基礎(chǔ)性的角色——這就是所謂的關(guān)鍵資產(chǎn)—
32、—在價(jià)值形成過(guò)程中,鼓勵(lì)港口各因素組織關(guān)系的發(fā)展。</p><p><b> 介紹</b></p><p> 關(guān)于港口競(jìng)爭(zhēng)力的研究傳統(tǒng)上聚焦于分析具體的服務(wù)或者港口活動(dòng),在環(huán)境特征日益復(fù)雜的情形下,這些涉及到的因素經(jīng)常會(huì)被對(duì)方利益和無(wú)收斂的目標(biāo)所驅(qū)動(dòng)。</p><p> 其中最有趣的是試圖去描述策略性地驅(qū)使意大利港口的發(fā)展,采用ABELL
33、的理論模型,為了去劃定競(jìng)爭(zhēng)力的范圍并且定義港口的戰(zhàn)略業(yè)務(wù)領(lǐng)域。最終目標(biāo)是為了戰(zhàn)略定位的定義和港口的發(fā)展選擇設(shè)計(jì)一個(gè)模型,這是由每一個(gè)戰(zhàn)略區(qū)(SBA)所組成的。這個(gè)概念框架的各種應(yīng)用帶來(lái)了指定戰(zhàn)略定位的假設(shè)和港口發(fā)展的選擇,如熱那亞,Tauro Gioia,Savona Vado和那不勒斯。</p><p> 關(guān)于爭(zhēng)論誰(shuí)是這個(gè)競(jìng)爭(zhēng)區(qū)域的真正主導(dǎo)者,Heaver相信,終端更明顯地是競(jìng)爭(zhēng)戰(zhàn)略的焦點(diǎn)而不是港口的,因?yàn)樗?/p>
34、們所處理的不同類型的貨物流。其他作者應(yīng)用波特的鉆石模型來(lái)說(shuō)明港口相對(duì)于其他競(jìng)爭(zhēng)者而言所具有的優(yōu)勢(shì)和劣勢(shì)。為了正確地分析港口之間的競(jìng)爭(zhēng)關(guān)系,他們參考“range(范圍)”這個(gè)術(shù)語(yǔ),也就是說(shuō),一個(gè)包含了一系列港口的區(qū)域,擁有廣泛的疊加的相同的內(nèi)地客戶。這個(gè)被提出來(lái)的框架,應(yīng)用到漢堡和勒阿弗爾地區(qū)之間的安特衛(wèi)普港,表明了一系列的特定因素(需求條件,因素條件,支持產(chǎn)業(yè)等)會(huì)影響港口物流服務(wù)的提供,從而能確定在這個(gè)相同的區(qū)域范圍內(nèi)的港口所具有的競(jìng)
35、爭(zhēng)優(yōu)勢(shì)。</p><p> 其他的研究也應(yīng)該提到,即主要是基于不同指標(biāo)的闡述,技術(shù)空間特點(diǎn)以及基礎(chǔ)設(shè)施和終端設(shè)備的性能,從而來(lái)評(píng)價(jià)一個(gè)港口相對(duì)于它的競(jìng)爭(zhēng)對(duì)手而言所具有的競(jìng)爭(zhēng)優(yōu)勢(shì)。</p><p> 總之,上述提及到的文獻(xiàn)證明了對(duì)參考理論模型嚴(yán)謹(jǐn)而又連貫的尊重,一般是應(yīng)用到制造業(yè)的分析。而且,它在引發(fā)關(guān)于港口競(jìng)爭(zhēng)力討論的時(shí)候具有很多優(yōu)點(diǎn),這在之前早就被全盤忽略了。然而,這些研究盡管已經(jīng)揭
36、示了港口社區(qū)的傳統(tǒng)沖突,需要去整合港口和它的腹地,他們沒(méi)有用一種系統(tǒng)的方式來(lái)處理好各種要素的一體化,并把它作為競(jìng)爭(zhēng)優(yōu)勢(shì)的一個(gè)來(lái)源。</p><p> 符合新范式傳播是這樣子的“真正的競(jìng)爭(zhēng)不是公司與公司之間的,而是供應(yīng)鏈與供應(yīng)鏈之間的”,它已經(jīng)聲明,“競(jìng)爭(zhēng)不是在個(gè)體港口之間展開的,而是在物流鏈之間展開。從這個(gè)角度看來(lái),在港口競(jìng)爭(zhēng)下提供增值服務(wù)已經(jīng)成為了重要的角色,終端已經(jīng)成為了“簡(jiǎn)單元素”。具有戰(zhàn)略重要性的增值物
37、流服務(wù)作為港口競(jìng)爭(zhēng)優(yōu)勢(shì)的一個(gè)來(lái)源,處于國(guó)際發(fā)展的需要已經(jīng)被兩家主要的機(jī)構(gòu)強(qiáng)力支持著:世界銀行和聯(lián)合國(guó)貿(mào)易和發(fā)展會(huì)議。在不同的聲明中,他們指的是發(fā)展的機(jī)會(huì),與傳統(tǒng)的物流服務(wù)——相關(guān)的貨物運(yùn)動(dòng)——一整套允許優(yōu)化商品流通和提升產(chǎn)品價(jià)值的增值活動(dòng)。他們事實(shí)上突出了港口促進(jìn)其生產(chǎn)腹地發(fā)展的必要性,為了確保一種持久的經(jīng)濟(jì)發(fā)展。</p><p> 識(shí)別供應(yīng)鏈管理作為競(jìng)爭(zhēng)力的一根杠桿,從而使我們相信傳統(tǒng)的分析方法只是簡(jiǎn)單地提到
38、,不足以描述和解釋當(dāng)前發(fā)展的市場(chǎng)動(dòng)態(tài)。結(jié)果,一個(gè)新的系統(tǒng)觀正在逐步被肯定,根據(jù)港口的競(jìng)爭(zhēng)力,盡管仍舊跟結(jié)構(gòu)型變量非常相關(guān)(地理經(jīng)濟(jì)背景,制度模型和基礎(chǔ)設(shè)施連接),正變得越來(lái)越依賴于港口業(yè)務(wù)的軟件組成,包括提供服務(wù)的范圍,用于相同或者其他港口社區(qū)之間交換因素信息的現(xiàn)有信息與通信技術(shù)系統(tǒng),海上行業(yè)的專業(yè)知識(shí),因素之間水平和強(qiáng)度的關(guān)系:所有的元素定義了一個(gè)港口的質(zhì)量。</p><p> 接受了這一觀點(diǎn),一些學(xué)者已經(jīng)重
39、新思考了在供應(yīng)鏈管理文獻(xiàn)下最近的貢獻(xiàn)和概念范疇,來(lái)重新定義戰(zhàn)略定位和港口戰(zhàn)略。值得一提的是,該供應(yīng)鏈的概念主要聚焦于公司、供應(yīng)商以及顧客之間的物流體系,隨著它的內(nèi)容擴(kuò)大到包括網(wǎng)絡(luò)的組織參與,通過(guò)上游與下游之間的聯(lián)系,以各種工序和活動(dòng)來(lái)創(chuàng)造面向最終客戶的關(guān)于產(chǎn)品和服務(wù)的價(jià)值。供應(yīng)鏈管理,作為一個(gè)管理理念,支持發(fā)展使用者和供應(yīng)鏈之間合作伙伴關(guān)系,考慮活動(dòng)和資源的整合,作為業(yè)務(wù)流程中的具有相對(duì)競(jìng)爭(zhēng)優(yōu)勢(shì)的一個(gè)來(lái)源。</p><
40、;p> 盡管供應(yīng)鏈管理的重要戰(zhàn)略和物流一體化是學(xué)術(shù)界和當(dāng)前貿(mào)易實(shí)務(wù)所廣泛認(rèn)同的,直到現(xiàn)在都只有一部分的貢獻(xiàn),在港口環(huán)境中處理了物流一體化和供應(yīng)鏈管理的問(wèn)題,然而大多數(shù)現(xiàn)有文獻(xiàn)的采用一個(gè)支離破碎的方式在分析港口的活動(dòng)。</p><p> 考慮到供應(yīng)鏈管理是新范式,港口可以發(fā)展不同的能力并且提供高質(zhì)量的服務(wù),本文在關(guān)于港口戰(zhàn)略和發(fā)展上提出了一個(gè)新的理論框架。針對(duì)這一目標(biāo),本文結(jié)構(gòu)可以分為三個(gè)主要的部分。第一
41、部分,理論屬性,介紹供應(yīng)鏈管理的新范式及其延伸網(wǎng)絡(luò)。網(wǎng)絡(luò)正逐步被視作供應(yīng)鏈管理文獻(xiàn)的一個(gè)研究對(duì)象,因?yàn)樗麄兡軌蚋訙?zhǔn)確地描述出商業(yè)活動(dòng)中的復(fù)雜實(shí)相?!霸牧限D(zhuǎn)化成最終產(chǎn)品和服務(wù)的過(guò)程是一個(gè)相對(duì)簡(jiǎn)單的線性過(guò)程鏈,與其說(shuō)像復(fù)雜的互聯(lián)網(wǎng)絡(luò)關(guān)系,更不如說(shuō)是像意大利面條”。在此背景下,戰(zhàn)略定位的關(guān)鍵因素是公司創(chuàng)造組織關(guān)系的能力,因?yàn)樗麄兿笳鞴具M(jìn)入的方式,動(dòng)員和結(jié)合不同的經(jīng)濟(jì)活動(dòng)與資源,促進(jìn)產(chǎn)品創(chuàng)造和創(chuàng)新,無(wú)論是在商業(yè)上還是在網(wǎng)絡(luò)上。第二部分主要
42、聚焦在港口環(huán)境下的物流一體化和供應(yīng)鏈管理問(wèn)題。文章的這一部分尤為突出,因?yàn)槊恳粋€(gè)概念都沒(méi)有處理好文獻(xiàn)中未提及的問(wèn)題:從對(duì)這些文獻(xiàn)的回顧,可以明顯地看出,缺乏一個(gè)框架來(lái)呈現(xiàn)整個(gè)港口群體在過(guò)程中創(chuàng)造價(jià)值。</p><p> 鑒于港口是涉及一系列供應(yīng)鏈關(guān)系的復(fù)雜現(xiàn)狀,其中的每一個(gè)部分都是具有不同需求的特殊實(shí)體,網(wǎng)絡(luò)使描述港口之間的關(guān)系,在過(guò)程中令顧客滿意變得更加可行;而且,組織間的關(guān)系在不同的網(wǎng)絡(luò)中被創(chuàng)造,既能管理各
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