基于顧客價(jià)值的廠商戰(zhàn)略伙伴關(guān)系研究.pdf

1、廣東商學(xué)院碩士學(xué)位論文基于顧客價(jià)值的廠商戰(zhàn)略伙伴關(guān)系研究姓名：楊佳利申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：企業(yè)管理指導(dǎo)教師：劉曉斌20080620廣東商學(xué)院碩十學(xué)位論文堆丁顧客價(jià)值的，。向戰(zhàn)略伙伴關(guān)系研究ABSTRACTTherelationbetweenmanufacturersandmerchantshasbeenaconcernedproblemsinmarketingfieldChinaeconomicstructuralreformhasb

2、eengraduallychangedfromthetraditionalplannedeconomytomodemmarketeconomysincethereformandopennessAlthoughmarketplaceeconomicsystemispromotingthedevelopmentofourcountryeconom5conflictsandcontradictionsbetweenmanufacturersa

3、ndmerchantsarenoteasedunderthissituationTheconflictsbetweenthefnmsaresharperandmoreoutstandingduringthepastafewyears，merchantsbetrayalfrequentlyhappenedWeCanseetheconflictsbetweenmanufacturesandmerchantsCannotbeignoredfr

4、omthemarketNowordays，scienceandtechnologyswiftanddevelopfasterandfasterwhichmaketheinformationizationandnetworkrizationfeasibleTransportationandcommunicationefficiencyhasbeenextremelyimproved，therelationbetweenmanufactur

5、ersandmerchantsisofgreatimportanceOntheriseofcustomer—centredtheory，moreandmoreenterpriserealizedthatonlycustomergivesenterpriseexistencesignificance，customer’Sdemandandviewstotheproductsdecidethefutureandprospectoftheen

6、terpriseThispointofviewisstronglydemonstratedonmarketingfieldThisessaystartedfromresearchingthehistoryevolutiontrendofrelationshipbetweenmanufacturersandmerchantsbasedonthetheoryofcustomervalue，discussedthecharacteristic

7、ofcustomervalueconceptbasedstrategicrapportrelationshipbetweenthistwogroups，finallyraisedsometacticsofhowtoestablishcustomervaluebasedmarketingintermediariesrelationshipKeyWords：Therelationbetweenmanufacturersandmerchant