消費者行為多樣化與零售企業(yè)選址的關(guān)系研究.pdf

1、廣東商學(xué)院碩士學(xué)位論文消費者行為多樣化與零售企業(yè)選址的關(guān)系研究姓名：謝璇申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：王先慶20080620AbstractForSite，therearemanyoftheconlmon躺毽atechnicalperspectiveButwithallretaUenterprisesabilitytolearnandreproducethestrengtheningofthecapacities，skill

2、sandthelocationoftheirgoodsandcommoditiesbusinesstechnologyitselfhasthesamestrongliquidity。Thedifferenceinretaillocationtechnologyandcommoditiesbusinesstechnologyamongdifferententerpriseshasbeengraduallynarrow堍However，co

3、nsumerexpectationsfromdifferentretailersonthequantityandqualityofthedifferencebetweenconsumersandtheirshoppingbehaviorandthelevelofrecognitionofdiversitywillbetheconstantcorecompetitivenessinthecompetitionintheretailente

4、rprises，andthisfocusreflectsthecompetitivenessofenterprisesintheretaillocationstrategyandthestrategyundertheguidanceoftheoperatingsystemonthesiteChapter1isbriefintroduction；thesecondchapteristheliteraturebothinandoutofCh

5、inaThethirdchapter，throughtheconceptofdiversificationofconsumerbehaviourwillpresentsymbolicshoppingbehaviorfunctionalbehaviorandshoppingexperience—shopping；ChapterIV鑫薹掇lyzesmeansandmechanismsthatthediversificationofconsu

6、mershoppingbehavioraffectsthesitefortheretailbusilless。aswellashowretailbusinessessiteselectioninfluencesconsumerbehaviorthroughsituationalway；ChapterVsetstheModemDepartmentStorelocationstrategyasailexampleofdiversificat

7、ionoftheconsumerbehaviorimpactingretailbusinesslocationmeansandmechanismthepracticalapplicationofthediversificationofconsumerbehaviorintheretailbusinesslocation；onthebasisofChapterIII，ChapterVIpresentsnineindicatorsthati

8、mpactevaluationofconsumersontheretailenterprises，namely，transportfacilities，locationrestareas，diningareashoppingarea，commoditybrands，fashiongoodsandretailenterprisesaggregation(includingcomplementaryproductsandcompetitiv