基于我國果汁企業(yè)競爭力提升的產(chǎn)品創(chuàng)新策略研究.pdf

1、y110i607分類號：密級：單位代碼：學號：飛目巖嚏夭等學位論文基于我國果汁企業(yè)競爭力提升的產(chǎn)品創(chuàng)新策略研究10019S05050634ResearchonProductsInnovationStrategyofJuiceEnterpriseBasedonCompetitiveCapacityImprovementinChina研究指導生：——終絲旭—一教師：莊凰盈一申請學位門類級別：箜理堂亟向：戰(zhàn)略簧理皇迭筮筮圭叵2007年6月名方

2、學業(yè)究在專研所AlongwithimprovtnnentofpeoOeslivingconditionandvarietyofcommuf’sfavorite丘IliIjui∞beverageb∞AHncmo∞andmorep川Ill口duetothetasteandnutritionalvalueTherewillbehugepotentialandintensecompetitioninthemarketof儆beverageAcc

3、ording鈿analysisofcmrentcompetitionb|蚋re∞domestic∞把卿inthisres∞r(nóng)chproductsinnovationshouldbethekeypointinthejuiceellt叩ifedevelopmenLInordertoilnl3fovoproducts面uloVa矗onandcompetitivepowQ“ofjuicemterprisc’thisresearchanalyze

4、scharacteristicsofproductsinnovationandcompetit／onpowerandeffectofprode咖innovationollcompetitionConsidering瓿te訓environmentandinternal蕾囂時u代日‘IthemethodofproductsinnovationforhnprovingcompetitivecapacityissuggestedMeanwhil

5、einnovationthoughtforrealexampleofjuiceenterpriseisalsoprovidedFourmajorpartsinthisresearchisasfollowed：FirstdiscussaboutcontenttypeanddrivingpowerofproductinnovationindomesticjuiceenterpriseAlsoanalyzeeffectofexternalan

6、dinternalfactorsOilproductinnovationSecondanalyzeOfigjlIandformofcompetitivecapacityThirdstudy伽“l(fā)l；tomefsatisfactiondegreeofdifferenttypesofproductinnovationFromthestatisticresultofcustomersurveytheeffectofinnovationonco