特許人與被特許人契約關(guān)系研究.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文論文題目：特許人與被特許人契約關(guān)系研究主題詞：特許經(jīng)營(yíng)；契約關(guān)系；特許經(jīng)營(yíng)合同專業(yè)：國(guó)際貿(mào)易學(xué)研究方向：國(guó)際貿(mào)易實(shí)務(wù)研究生姓名：徐哲瀟學(xué)號(hào)：200320131110162導(dǎo)師姓名：朱明俠教授寫作時(shí)間：2005年11月一2006年4月y862978ContractualRelationshipResearchbetweenFranchisorandFranchiseeXuZhexiaoApril，2006Abs

2、tractIntheprocessofestablishingfranchisingsystem，preliminaryconsultationnegotiations，trainingandfmancingsupport，selectingthestorelocation，managementqualitysupervisionandsupplyalldependontherelationshipbetweenthefranchiso

3、randthefranchisee。Thispapertakesadeepstudyonthecontractualrelationshipbetweenthefranchisorandfranchisee。AndtherearealsosomesuggestionsonthisrelationshipinthispaperThispapermakesaresearchontherelationshipbetweenthefranchi

4、sorandthefranchiseeusingthetheoriesofNewInstitutionalEconomics，includingtheTransactionCostsTheoryandthePropertyrightsTheory。Withthesetheorieswecanmaketheconclusionthatthefranchisingsystemisthenewcontractualarrangememandt

5、heessentialoftherelationshipinthefranchisingfirmsiscontractualrelationship。TherearesomepracticalsuggestionsonestablishingthegoodfranchisingrelationshipinthispaperaKeyWords：franchising；constructionalrelationship；franchisi