零售企業(yè)規(guī)模擴(kuò)張模式及其風(fēng)險(xiǎn)防范研究.pdf

1、華北電力大學(xué)（北京）博士學(xué)位論文零售企業(yè)規(guī)模擴(kuò)張模式及其風(fēng)險(xiǎn)防范研究姓名：方惠申請(qǐng)學(xué)位級(jí)別：博士專(zhuān)業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：乞建勛20050610華北電力大學(xué)博士論文AbstractItisthenecessarychoiceforanenterprisetoexpanditsscalewhenitdevelopstosomeextentToday，allthepowerfulenterpriseschoosetoenlargethe

2、irscopeinordertoachievethescale，themarketshare，andthecompetitiveadvantageThescaleexpansionisgraduallybecomingthenewfocusinChinaretailmarket，manyenterprisespaymoreattentiontothescaleexpansiontogrowandincreasetheeconomyben

3、efitUnfortunatelythetheoryandmodelsinexistencefailinhelpingretailenterpdsestoexpandrapidlymeanwhileescapethetrapandrisk，asaresult，manyenterpriseshavegotinthedilemmaTherefore，itismeaningfulforustoexplorenewprincipleandnew

4、models。Onthebasisoffundamentaltheoryandthepractice，firstlythispaperreviewsthebasicissuessuchastheessence，mechanism，categories，andperformanceofscaleexpansionIntheprogressofexpansion，weshouldmakeSUrethatitisthecertaintrend

5、foranenterprisetoenlargeitsscale，whichcanhclpustounderstandthepowerandthecurbofextending，tealizethetemporaryinbeingoftheoptimalscale，andthenweshouldbreakthepresentbalanceandlookforalltheconditiontofurtherexpandingOntheon

6、ehand，intheprocessofmarketexchangeandexpandingofenterprises，weoughttomaketheeconomycomparisonamongthesinglestore，thebranchesandtheallinonestyleexternallyrationallyandscientificallyonwhichwecanmakeagooddecisionOntheotherh

7、and，thecoordinateCOStcanbedecreaseddependingonthetechnicalprogress，theorganizationinnovation，theimprovinglevelofdecisionmaking，thereductionofmistake，orgettingthematerialonalowpriceIfoneenterprisecanreachthis，itwillobtain

8、thekeyfactorforextendingandoverstepthebestborderlinetoexpandagainSecondlyconcerningthesuccessfulpracticeofexpansionofinternationalenterprises，thispaperstepsintosomekeymatters，includingthereasonforexpand，thepattern，theexp

9、andingtrapandthemethodspreventingriskBesides，ittakesourownpracticeofthoseenterpriseswhoareinthestageofgrowingintoconsideration，andfindoutthatweshoulddealwiththefundamentalquestionssuchasthestrategyorientation，thecontrolo

10、fthescaleandthespeedofextending，andthewisechoiceofthestrategyThen，onthebasisofanalysisofthepresentsituationinChina’retailmarket，itgetstheproperextendingmodelandthestrategyforourretailenterprisesTheempiricalanalysisoncomp

11、etitivenessofdetailenterprisesbasedonthe‘‘sizeeffect”Inordertoresearchintotheinherentprinciple，thispaperempiricallyanalyzesthecompetitivenessofscaleddetailenterprisesusingthemethodofeconometricmodelFirstlyitentersintothe