我國零售企業(yè)關系營銷模式研究.pdf

1、崔排簿鬻蜃鼻謦碩士學位論文論文題目：我國零售企業(yè)關系營銷模式研究院系：——生立莖雎一專業(yè)—J苧些墾萱蘭_作者——』t羔——導師睦墓墓熬授完成日期』三里雯亙生三且首都經濟貿易大學碩士學位論文我國零售企業(yè)關系營銷模式研究AbstractRelationshipMarketingisaninnovativetheorythathasoccurredinthewesterncountriesattheendoflastcenturyOnceup

2、onitsdebutithasbeengreatlyrespondedfromthecorporationfieldThemarketingtheoryhasexperiencedsuchprocess：CustomerMarketing、IndustrialMarketing、nonprofitableMarketingandServicesMarketing。whiletheRelationshipMarketingtheoryis

3、developedonthebasisoftheServicesMarketingtheory，soitisuptodateandhasbeenthefocuseversinceRelationshipMarketingincludesaseriesofactivitiessuchasidentifying，establishing。maintainingandconsolidatingtherelationshipbetweencor

4、porationandcustomersaswellasotherbenefitrelatedindividualsorinstitutionsRelationshipMarketingfocusesonmaintainingcurrentcustomersandcultivatingloyalcustomersthatcouldbdnglongtermprofitstothecorporationSinceChina、sentryin

5、toWT0ChineseretailingindustryhasbeenexposedtofiercecompetitionfromforeignretailersItisurgentforChinesenationalretailerstoimproveowncompetitiveedgeRetailingmarketingisonewayavailableNowadaystherearealotofproblemsexistingi

6、nnaUonaIretailer’smarketing，suchas，taggardmarketingconceptsandhomogeneousmarketingmethods，whichhasbeenobstaclestonatonalretailersdevelopmentSoitistimetobreakuptheoldmarketingmodelsandintroducenewonestonationaIretailersTh

7、eauthorthereforeappliestheRelationshipMarketingmodeltothenationalretailers，whichinreturnwillsolvethecurrentproblemsOnthebasisofillustratingtheneedtocarryoutrelationshipmarketing，theauthorhasdetailedlyintroducesconcretest