汽車制造企業(yè)缺陷產品召回管理模型研究.pdf

1、同濟大學碩士學位論文汽車制造企業(yè)缺陷產品召回管理模型研究姓名：劉景安申請學位級別：碩士專業(yè)：工商管理指導教師：葉明海20050201AbstractABSTRACTInrecentyearswecantignorethreatthatdefectiveautomobileproductshavebroughttopublictrafficsafetyandconsumersrightsandinterests.Inordertodisp

2、elsuchthreatefectivelyChinabegantoimplement“thedefectiveautomobileproductsrecallmanagementAct“onOctoberl2004.AsrecallmanagementActimprovespublictraficsafetyitalsobringsfeteringandlossesevencrisistoenterprises.Howenterpri

3、sesmanagerecallactionstoreducetherisksbecomesthekeytopictostudy.WhiletomostChineseautomobilemanufactureswithlitlerecallmanagementtheoreticalandpracticalexperiencesithassignificantpracticalmeaningtostudyautomobileproducts

4、recallmanagementmodel.ThispaperwillusethestudyresultofShanghaiautomobileindustrytechnologydevelopmentfundproject“StudyonAutomobileRecallSystemandCountermeasuresinChina“asempiricalbasictoimplementmodelstudyThispaperanalys

5、esthedefinitionreasonsclassificationofrecallandthepositiveandnegativeefectbroughtbyrecallsystemically.Thenitgivesthedefinitionofrecallfromtheangleofenterprises.Italsoanalysesstudyresultonrecallmanagementhomeandabroadsyst

6、emically.ItputsforwardTODrecallmanagementmodelbyusingtimingmanagementandstrategymanagementtheoryastheorybaseofthemodelandbycombinationofrealityconditionofrecallmanagementinChina.Themodelmeansanintegratedrecallmanagementi

7、ncludesthreeaspects:timingmanagementorganizationmanagementanddecisionmanagement.Firstaccordingtolifecycleofrecallactthispaperwillcompartmentalizerecallmanagementintofourphasesandpresentstargetsandtasksofeachphaserespecti

8、vely.Secondfromtheaspectofrecallorganizationmanagementthreesystems(prewarningsystemtracingsystemcustomerinformationsystem)areconstructioncoreofnetwork.Andatthesametimeenterprisesshouldbuildupfinerelationswithgovernmentan