畢業(yè)設(shè)計(jì)（論文）汽車(chē)4s店銷(xiāo)售服務(wù)流程及銷(xiāo)售服務(wù)分析

1、畢業(yè)設(shè)計(jì)(論文)學(xué)院畢業(yè)設(shè)計(jì)（論文）作者：學(xué)號(hào)：系部：專(zhuān)業(yè)：題目：汽車(chē)4S店銷(xiāo)售服務(wù)流程及銷(xiāo)售服務(wù)分析指導(dǎo)者：評(píng)閱者：2013年4月目錄目錄1緒論...........................................................................................................................................12汽車(chē)4S店的

2、概念及優(yōu)勢(shì).........................................................................................................22.1汽車(chē)4S店的概念..................................................................................................

3、...............22.2汽車(chē)4S店的優(yōu)勢(shì).................................................................................................................33汽車(chē)銷(xiāo)售..........................................................................

4、.........................................................53.1汽車(chē)銷(xiāo)售的概念...................................................................................................................53.2汽車(chē)銷(xiāo)售的要素..........................

5、.........................................................................................64汽車(chē)企業(yè)的營(yíng)銷(xiāo)戰(zhàn)略...............................................................................................................94.1營(yíng)銷(xiāo)戰(zhàn)略的

6、基本概念...........................................................................................................94.2營(yíng)銷(xiāo)戰(zhàn)略的特點(diǎn)..................................................................................................

7、.................94.2.1規(guī)劃營(yíng)銷(xiāo)戰(zhàn)略的目的........................................................................................................94.2.2汽車(chē)市場(chǎng)營(yíng)銷(xiāo)戰(zhàn)略的特征...................................................................

8、.............................94.3汽車(chē)市場(chǎng)營(yíng)銷(xiāo)戰(zhàn)略的類(lèi)型與內(nèi)容.....................................................................................104.3.1汽車(chē)市場(chǎng)服務(wù)戰(zhàn)略.........................................................................

9、.................................114.3.2顧客滿(mǎn)意度戰(zhàn)略..............................................................................................................125汽車(chē)4S店銷(xiāo)售服務(wù)流程.................................................

10、......................................................145.1整個(gè)的銷(xiāo)售服務(wù)流程.........................................................................................................146汽車(chē)4S店售后服務(wù)的原則................................

11、...................................................................217汽車(chē)4S店的銷(xiāo)售服務(wù)技巧及分析.......................................................................................247.1汽車(chē)4S店的銷(xiāo)售服務(wù)技巧...............................

12、................................................................247.2汽車(chē)4S店的銷(xiāo)售服務(wù)分析...............................................................................................25結(jié)論........................................

13、.....................................................................................................28致謝...................................................................................................................