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1、1本科畢業(yè)論文外文翻譯本科畢業(yè)論文外文翻譯外文文獻原文外文文獻原文TheTheApplicationApplicationofofECommerceECommerceAmongAmongMalaysianMalaysianSmallSmallMediumMediumEnterprisesEnterprisesMaterialSource:EuropeanJournalofScientificResearch，ISSN1450216XVo
2、l.41No.4(2010)pp.590604Auth:NudinMansAbstract：TheresearchprojectwasconductedtoinvestigatetheunderstingofEcommerceApplicationamongtheSMEsinoneofthestateinMalaysia.FocusingonthepopulationofregisteredmembersofDewanPerniagaa
3、nMelayuMalaysiaKelantanatotalof302respondentswereedtoparticipateinourstudy.Movinginlinewiththegeneralassumptionofwldbusinesscommunityitisagreedthatecommerceapplicationishighlyrelevantfthesurvivalmeetingthechallengesofbde
4、rlesseconomy.AtthesametimetheprocessofacquiringknowledgeunderstingtheenvironmentcopingwithchangesspeedingupthebusinessdecisionabletofurtherenhancethecompetitiveadvantageoftheSMEs.Usingtheestablishedmodelourinvestigationf
5、ocusedon5identifiablevariablestodemonstrateitsusefulnesstowardsmotivatingSMEstoadoptecommerce.Ouranalysisindicatedthatalltheedvariablesweresignificanttowardsenhancingtheapplicationofecommercethusmaintainingcompetitiveadv
6、antageintheindustry.Keywds:ECommerceapplicationlogisticmarketingprocurementsecuritySMEs.1.IntroductionECommerceTheemergenceofecommerceiscreatingfundamentalchangestothewaythatbusinessisconducted(MohdAmirulAkhbarMohdZulkif
7、li2001).Customercanshoparoundcomprehensivelyattheirleisureanywhereatanytimealwaysenjoythesame3brokerssellersareatdifferentlocationsevennotknowingeachother(AbuBakarRohaizat2004).Somepeoplethinkthattheimplementationofecomm
8、ercefoundtobebothcostlycumbersome.Howeverinrealityitdrivingdowncostfactsabletoimproveperfmancewhichoffersopptunitiestoachievecompetitiveadvantagethroughproductdifferentiationwithparticularreferencetobringpricing(Reynolds
9、2000).Otherthanthatitprovidebetteravenuesfenhancingcooperationbetweentradingparties(PawarDriva2000)besideshteningthetimeinmarketingtheproductsservices.SMESECommerceIndertosurviveintoday’schallengingenvironmentitisimperat
10、ivethatSMEsbecompetitiveresilient.TowardsthisendSMEsneedtocontinuouslystrengthentheircapacitycapabilitytoproducehighqualityproductsservicesatcompetitiveprices(BNM2005).PreviousstudiesconductedamongMalaysianBumiputeraSMEs
11、indicatedthattheywereweakinproductpromotiondistributioninnovationwhichtherefereflectingthepoperfmanceoftheSMEs(NudinMans2004).PreviousliteraturesusedtodefineSMEsfromdifferentperspectivessuchasdefiningbasedonnumberofemplo
12、yeespaidupcapitalsectsofoperationsalsotheintensityofinvestmentincurred.AssuchthereisnooneacceptablestardaboutdefiningSMEs(MohaAsriAbdullah1997).Howeverthereareafewmeasurementsthattheymaytakeintoconsiderationsuchasitscate
13、giessalesturnovernumberofemployees(BNM2005).InMalaysiathemostwidelyadopteddefinitionusuallythoseasbeendefinedbySEC(SmallMediumDevelopmentCpation)BNM(BankNegaraMalaysia)wherebySMEscanbegroupedintothreecategies:MicroSmallM
14、edium.Thesegroupingsaredecidedbasedoneitherthenumbersofpeopleabusinessemploysonthetotalsalesrevenuegeneratedbyabusinessinayear.InsummarydetaileddefinitionsofSMEsbysizeare:Table1:acteristicsofSmallMediumIndustryDefinition
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