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1、外文翻譯原文DeterminingthePurchaseSituation:CnerstoneofSupplierRelationshipManagementMaterialSource:googlescienceAuth:EviHartmannThomasRitterAbstract:Purchasinghasmovedtotheagendaofsenimanagementreflectinganincreasingstrategic
2、attentiontobenefitsthatcanbegainedfrommanagementofcooperationwithsuppliers.Modernpurchasingapproachesreflectthischangingemphasistowardstheimptanceofqualityinnovativenessofsuppliersasopposedtopurepricenegotiations.However
3、differentapproachesaresuitablefdifferentpurchasesituations,fthespecificcircumstancesthebuyingfirmisin.Detailedevaluationanalysisofthepurchasesituationareevenmecrucialtoacompany’ssustainablesuccesssincenewwaysofinteractin
4、gsuchaselectronicmarketplacesaredevelopingfastchangingthewayfirmswktogether.Inthispapertheauthsstructuredifferentclassificationmodelsofpurchasesituationsbyidentifyingtheunderlyingdimensions.Basedontheliteraturereviewthea
5、uthshavegroupedtheindicatsinfourdimensions.Thenbycombiningthesedimensionsanoverallintegratedclassificationmodelisdeveloped.Finallysuggestionsffutureresearcharediscussed.IntroductionThefieldofpurchasinghasevolvedsignifica
6、ntlyinthelasttwocenturies.Thegrowingpressureofglobalcompetitionlessinternalvaluecreationhasledtotherecognitionthatpurchasingisanimptantcontributtoafirm’scompetitiveadvantagebybothacademicspractitioners.Anappropriatesourc
7、ingstrategycancontributesignificantlytoincreaseprofitabilitymarketsharetechnologicalinnovation.ThisincreasedimptanceofpurchasingrelatestodifferentreasonsascostqualitytechnologyBecausepurchasecostsaccountonaveragefmethan4
8、0%oftotalexpensestheyareclearlyamajareafpotentialcostsavingsThepresentinventionrelatestoasystemmethodfaCommercialcreditcard.Creditcardsoperatebyhavingtheenablingbuyerssellersofgoodstotransactwitheachinstitutionissuingthe
9、creditcardthemerchantbankproother.Memedifferentapproachtodobusinessassuchthedecisionofhowtointeractwiththesupplierbasepartsthereofbecomesmecritical.Intheliteraturevariousdimensionsfstructuringthepurchasingsituationhavebe
10、endevelopedalthoughanintegratedmodelismissing(CousinsSpekman2000MllerFrrnen2000DyerFrhling1999ChoChu1998MetcalfFrear1993HubmannBarth1990Mller1990Witt1986BoghewskyRollberg1999BaumgartenWolff1999Wildemann1999Mittner1991Kra
11、ljic1983ElliottGlynn2000Bensaou1999CannonHomburgWillauer1998OlsenEllram1997KrapfelSalmondSpekman1991LammingCousinsNotman1996etc.).Thispapertriestointegrateseveralaspectsbybuildingasystematicconsistentframewkwhichenablesm
12、anagerstoidentifytheappropriatepurchasingstrategydependingonthesituationalcircumstances.Thepaperisganizedasfollows:Firstlyweprovideanoverviewoftheliteratureonclassificationptfoliomodelsofsupplierrelationshipsbydeveloping
13、aconceptualframewk.Thenbasedonthisliteratureclassificationbysynthesizingallaspectsanintegratedclassificationmodelisproposed.Weclosewithanoutlookoffurtherresearchopptunitiessomemanagerialimplications.Purchasesituationclas
14、sificationdimensions.Inthepastptfoliomodelshavebeensuccessfullyusedfassessingmeefficientlyacompany’spositioninrespecttoitscurrentpositiontheprojectedfuturethefuturedesiredpositionsinvariousdimensions(WindDouglas1981Ansof
15、fLeontiades1976Markowitz1952).ThepioneeringptfoliotheyfmanagementofequitywasdevelopedbyMarkowitzin1952.Inthefieldofindustrialmarketingpurchasingrecentlyseveralptfolioshavebeendevelopedfevaluatingcustomersupplierrelations
16、hipssincetheearly1980s.Thedifferentapproachescanbestructuredbyfoursegmentationdimensions:productmarketsupplierrelationshipacteristics.Withthetermpurchasesituationweconsiderallrelevantfcesinfluencesrelatedtotheacquisition
17、ofrequiredmaterialsservicesequipmentwhichhaveapotentialimpactonthewaybuyersellerwktogether.Thefollowingfouracterizationdimensionsunderlinethemagnitudeofvariousaspectsimpactingthissourcingenvironment.Figure1:ABCAnalysisin
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