小企業(yè)創(chuàng)新研究與分析.pdf

1、、，9鋁髓6學校代碼l02j4密圾論文墻號上絡絡事天擎SHANGHAIMARITIMEUNIVERSITY碩士掌位論文MASTERDISSERTATIoN論。文題目：塵堡些型塹塹窒墨坌塹學科專業(yè)：壹塹壁矍厶墾王查筻壟塑!!凹墜!作者姓名：至堂指導教師：重量塹塾堡完成日期：三Q魚亙生扛旦上海海事大學EMBA學位論文小企業(yè)創(chuàng)新研究與分析ASTUDYONINNOVATIONOFSIVlALLENTERPRlSESABSTRACTInnovat

2、ionisthesourceofsurvivaIandgrowthforenterprisesinthecompetitiveenvironment，todayTogaincorecompetenceandsuccessfuIlycompeteinthefiercearenasmaIIenterprisesmustchooseproperinnovationstrategiesandrelativestrategyimplementsu

3、pportingsystemHowevermostsmallenterprisesinourcountryIackofstrategicthinkingandsystematicapproachintheirinnovationPracticesRatherthephenomenonofPursuing“bigandcomPlete”，or“smalIandcomPlete’’widelyexistinsmalIenterprises’

4、innovationPractices，whicharenotsuitabletosustainablegrowthofsrnaIlenterprisesThePurposeofthispaperistosuggestingcountermeasuresininnovationforsmaIIenterpriseswhichCOUIdbebrokedownintotwoobjectives：1)toelucidatewhatinnova

5、tionstrategiesasmalIenterpriseshouIdchoose；2)todemonstratehowtoconstructasuPportingsystemlOimPlementtheinnovationstrategychosenbyasmaIIenterpriseTosoIvetheprobIemof“whatinnovationstrategiesasmaIIenterpriseshouldchoose”1e

6、chnicaIinnovationtheoriesandtheanalysisofstrengthandweaknessforsmaIIenterprisesareusedinthispaperWhiletosolvetheproblemof“howtoconstructasupportingsystemtoimPlementtheinnovationstrategychosenbyasmalIenterprise”，theProduc

7、tLifeCycletheoryandBusinessLifeCycletheory，aswellasMckinsey7SmodeIareemployedThegeneraImethodologiesofIinkingtheoryandpractice，andcombinationofgeneralwithindividualarealsousedinthispaperTherearefivechaptersinthispaperCha

8、pterOnederivesresearchproblems，andraisestheresearchPurposeandobjectivesChapterTwogivesdefinitionsofsmallenterprise，andsummarizestheoriesofinnovation，aswellChapterThreeargueswhatinnovationstrategiesthatsmaIlenterprisessho