華為公司戰(zhàn)略分析報(bào)告

1、華為公司戰(zhàn)略分析報(bào)告華為公司戰(zhàn)略分析報(bào)告作者：王新博者：王新博李林駿李林駿羅忠平羅忠平導(dǎo)師：顧雷雷師：顧雷雷中央財(cái)經(jīng)大學(xué)321目錄目錄一、一、公司簡(jiǎn)介公司簡(jiǎn)介............................................................................................................................4二、二、企業(yè)使命企業(yè)使命....

2、........................................................................................................................4三、三、企業(yè)外部環(huán)境分析企業(yè)外部環(huán)境分析...............................................................................

3、.............................5（一）（一）宏觀環(huán)境分析宏觀環(huán)境分析——PESTL...................................................................................51、政治環(huán)境政治環(huán)境.......................................................................

4、.........................................52、經(jīng)濟(jì)環(huán)境經(jīng)濟(jì)環(huán)境................................................................................................................53、社會(huì)文化環(huán)境社會(huì)文化環(huán)境.........................................

5、...............................................................64、科技環(huán)境科技環(huán)境................................................................................................................65、環(huán)保因素環(huán)保因素.......................

6、.........................................................................................66、法律環(huán)境法律環(huán)境................................................................................................................6（二）（二）微

7、觀環(huán)境分析微觀環(huán)境分析........................................................................................................61、產(chǎn)業(yè)的壽命周期產(chǎn)業(yè)的壽命周期........................................................................................

8、............62、行業(yè)分析行業(yè)分析——波特五力模型波特五力模型................................................................................7四、四、企業(yè)內(nèi)部環(huán)境分析企業(yè)內(nèi)部環(huán)境分析..................................................................................

9、..........................8(一)企業(yè)資源分析企業(yè)資源分析............................................................................................................81、人力資源分析人力資源分析.......................................................

10、.................................................82、物力資源分析物力資源分析........................................................................................................93、財(cái)力資源分析財(cái)力資源分析.....................................

11、.................................................................10104、技術(shù)資源分析技術(shù)資源分析......................................................................................................11115、信息資源分析信息資源分析.................

12、.....................................................................................1313五、五、綜合分析綜合分析——SWOTSWOT分析分析.................................................................................................131、S—優(yōu)勢(shì)

13、優(yōu)勢(shì)................................................................................................................13132、W—劣勢(shì)劣勢(shì)..............................................................................................