國際虛擬運(yùn)行課程 第一章 建立業(yè)務(wù)關(guān)系

1、Unit 1 Establishing Business Relations,Points for Attention建立業(yè)務(wù)關(guān)系的信，通常是發(fā)信的一方在通過一定的途徑得到對方公司的名稱和地址，并經(jīng)過初步信用調(diào)查后，向?qū)Ψ桨l(fā)出的。信的內(nèi)容一般包括以下幾點(diǎn)：,,一 怎樣得知對方公司的名稱和地址二 自我介紹三 闡述寫信的目的四 表明建立業(yè)務(wù)關(guān)系的愿望并希早日回復(fù)。,,獲得客戶名址的途徑： 1. 參加交易會或博覽會

2、 2. 國內(nèi)外的商會，商務(wù)參贊處或其它的商務(wù)組織。 3. 貿(mào)易伙伴的介紹,,4. 代表團(tuán)互訪5. 市場調(diào)查6. 客戶自我介紹7. 通過銀行8. 廣告,Letter 1,Embassy : 大使館Pamphlet: 小冊子Catalogue : 目錄 Specific inquires: 具體詢盤,Letter 2,In the market for: 要買 We are in the market for

3、 wool. Find a market: 找銷路 We are trying to find a market for this article.,,Seller : 出售的貨物good seller : 暢銷貨,Letter 3,Forward : sendWith cost charges on our own: 費(fèi)用由我方承擔(dān)Assure sb.of sth.: 向－保證,Letter 4,The scope

4、of business: the line of business.State-operated: state-owned, state-runDeal in : handleDeal exclusively in: 獨(dú)家經(jīng)營,,To acquaint sb.with sth.: 使某人熟悉或了解。Covering: 有關(guān)的，涉及…的，包括…的 The subject cargo will be ready for shi

5、pment in a few days and we are looking forward to your covering L/C.,,標(biāo)題貨物幾日內(nèi)即可備妥待運(yùn)，我方正等待你有關(guān)的信用證。Please let us have your price list covering your typewriters. 請寄有關(guān)打字機(jī)的價(jià)目單,Letter 5,With a view to sth/doing sth. : 為了T

6、ake this opportunity: avail ourselves ofLeading : main,Letter 6,Requirement: n 需要（常用單數(shù)，后接介詞of） 需要之物（表示貨物或需要量時(shí)，常用復(fù)數(shù)，后接介詞for或of) Good quality is the major requirement.質(zhì)量好是主要的要求 We can meet requirements for(of)

7、 walnutmeat 我們可滿足你方對核桃仁的需要,Word study,import export handle,Exercises,I. 1.specialize in 專營2.upon receipt of 一收到…就3.for your information 供你方參考,,4.pamphlets 小冊子5.be in the market

8、 for 想要購買6.a well-established exporter 信譽(yù)良好的出口商,,7.with cost charges on our own 費(fèi)用由我方負(fù)擔(dān)8.place an order with sb. 向某人訂購9.with a view to 為了,,10.acquaint sb. With sth. 使某人熟悉11.the Commercial Counsel

9、lor’s Office 商務(wù)參贊處12.establish business relations 建立貿(mào)易關(guān)系,,13.under separate cover 另郵寄14.the chamber of commerce 商會15.on the basis of equality.mutual benefit and the exchange of needed goods 平等互

10、利，互通有無,,16.art and craft goods 工藝品17.close cooperation 密切合作18.light industrial products 輕工產(chǎn)品,,19.import and export 進(jìn)出口20.a catalogue and a price list 商品目錄單和價(jià)格表,Translate the following sentence

11、s,1.Your firm has been kindly recommended to us by Messrs J.Smith & co., Inc,.in New York, as large importers of furniture 紐約史密司有限公司向我們介紹，貴公司是家具業(yè)的主要進(jìn)口商,,2.We have obtained your name and address through the Bank

12、of China and understood that you would like to establish business relations with us. 我們從中國銀行得到貴公司的行名和地址， 并獲悉貴公司愿同我們建立業(yè)務(wù)關(guān)系。,,3.We have the pleasure of introducing ourselves to you with the hope that we may have an oppo

13、rtunity of cooperating with you in your business extension 我們有幸自薦，盼望能有機(jī)會與你們合作，擴(kuò)大業(yè)務(wù)。,,4.Being specialized in the export of Chinese Art and Craft goods, we express our desire to trade with you in this line 我們專門出口中國工藝

14、品，源與貴方開展這方面業(yè)務(wù)。,,5.你方2001年9月2日來函收到。我們很高興告訴你，你所要的商品屬我公司的經(jīng)營范圍 Your letter of September 2,2001 has been received. We are glad to inform you that the articles required by you fall within the scope of our business activitie

15、s.,,6.遵照你方要求，我們正寄上一套布匹剪樣。希望這些樣品能及時(shí)到達(dá)，并使你滿意。 In compliance with your request, we are sending you a range of cut samples of our cotton piece goods. We hope they will arrive in time and be found to your satisfaction.,,7.你

16、方9月4日來函收到。承告你們對肉類罐頭有興趣，并考慮試訂。 We have received your letter of September 4 informing us that you find our canned meat satisfactory and that you consider placing a trial order with us.,,8.為了使你對我們經(jīng)營的產(chǎn)品有一個(gè)概念，茲附上一整套注有規(guī)格和包裝

17、的活頁說明書。 To give you a general idea of the products we handle we enclose a complete set of leaflets showing specifications and means of packing.,Write a letter,Write a reply to ABC co. with the following particulars.1

18、.Acknowledge the receipt of their letter of June 27;2.Agree to their proposal of establishing trade relations with you3.Commodity inspection will be handled by the bureau concerned in Shanghai.,,Dear sirs, With refe

19、rence to your letter of June 27,we are glad to learn that you wish to enter into trade relations with us, which also meets our interest. To give you a general idea of our products , we are sending you by air a catalog

20、ue showing various products being handled by this corporation with detailed specification,,and means of packing. Quotations and sample will be sent upon receipt of your specific enquiries. As we have not had the pleasur

21、e of doing business with you in the past, we would like to inform you that our goods for export are to be inspected by the Shanghai Commodity Inspection Bureau before shipment, and necessary certificates in regard to the