農(nóng)產(chǎn)品市場(chǎng)營(yíng)銷(xiāo)渠道創(chuàng)新研究.pdf

1、華中農(nóng)業(yè)大學(xué)碩士學(xué)位論文農(nóng)產(chǎn)品市場(chǎng)營(yíng)銷(xiāo)渠道創(chuàng)新研究姓名：孫劍申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：農(nóng)業(yè)經(jīng)濟(jì)管理指導(dǎo)教師：李崇光;李艷軍2002.5.1A b s t r a c tT h i sp a p e ri n c l u d e sa l li n t r o d u c t i o n a n df i v es p e c i f i cr e s e a r c h e s ．T h er e s e a r c hq u e s t

2、 i o no ft h i s p a p e ra n dt h ed e f i n i t i o n s o fk e yc o n c e p t sa r eg i v e ni nt h e i n t r o d u c t i o n ．I nt h ef i r s t c h a p t e rt h et h e o r i e so fm a r k e t i n gc h a n n e l o f A

3、g r i c u l t u r a l p r o d u c t s a n d t h e i r d e v e l o p m e n t i n b u s i n e s sD r a c t i c eh a v eb e e nd i s c u s s e d ；I nt h es e c o n dc h a p t e r , t h ec o m p a r i s i o no ft h ec h a n

4、g eo ft h ed o m e s t i cm a r k e t i n gc h a n n e l so fa g r i c u l t u r a l p r o d u c t sh a sb e e ng i v e n ，a n dt h ec o m p a r i s i o nb e t w e e n t h eC h a n n e l si nC h i n aa n do v e r s e a s

5、h a sa l s o b e e n a n a l y z e d ．T h em o t i v a t i o n s a n d c o n t e n t so ft h ec r e a t i v i t y o fa g r i c u l t u r a l p r o d u c tc h a n n e l h a v e b e e a n a l y z e d f r o mt h ep e r s p

6、e c t i v eo f t h e t h e o r i e s o fa g r i c u l t u r a lp r o d u c t sm a r k e t i n gi nc h a p t e rt h r e e ．O nt h eb a s i so f t h ec a s es t u d yo fS h e n Z h e n gA g r i c u l t u r a lp r o d u c t

7、C O ．L T d ，t h ef i f t h c h a p t e rh a sd i s c u s s e d t h e p r a c t i c e o fc r e a t i v i t y o fa g r i c u l t u r a lp r o d u c tc h a n n e l ．I nc h a p t e rf i v e ，t h ec o u n t e r m e a s u r e

8、so f h o wt oc r e a t ea n e w a g r i c u l t u r a lp r o d u c tc h a n n e li nc h i n a h a v e b e e n p r o v i d e d ．K e y w o r d s ：A g r i c u l t u r a lp r o d u c t M a r k e t i n gM a r k e t i n g C h