常柴開拓國際市場的戰(zhàn)略思考.pdf

1、南京理工大學碩士學位論文常柴開拓國際市場的戰(zhàn)略思考姓名：韓英申請學位級別：碩士專業(yè)：工商管理指導教師：杜玉蘭2001.1.1AbstractAsoneoftheimpm。rantgovernmententer’prisesi11China，ChangzhouDieselEngineFactoryisproudofitslongdevelopmenthistoryof80yearsWiththegovernment’Sdeepeningr

2、eformsinthej)eldsel’economicsandforeigntrade，theorganizationmodel，operatingmodelandmanagernerlttactics0fthislhctoryl／：ivebeenundergoingprofoundchangesMoreoveritsincrementspeedwassurprisinginthepastNowadays，judgingfromtil

3、eeconolnicindicatoI’Sconcerned，itssuperioriIyiStlnchaIlengedjndomesticmarketHoweverasabigenterprisewiththepowertoengageinforeigntrade，itfailstokeeppacewiththeworldtrendsbecauseoftheshortageofinternationaImarketBystudying

4、itsdevelopment0f1’0reigntradewecanIearnhowtopioneertheinternationalmarketSowriternotonlyconductedthefieldinvestigationinthisfactorybutalsoindirectlygotsomeirifermationfromtheMunicipalAdministration0fficeel’ChangzhouEcono

5、mic，whichtakesctmrge0ftheexportimportbusinessofthefactoryAtierCOlIectitagaJIthematerialsaboutitsforeigntradeoftheseyem‘s，byanalyzing。concludingandputtingtheminorderWriterhaveworkedoutthereasonforitspastSHCCCSSandthemainp

6、roblemswithwhichthisfactm’YhasbeenconfrontedWhat‘Slnore，sonicsuggestionshasbeenputforwardastoitsimprovementandl“uturedevelopmentsit‘ategiesWi‘itel’sconclusionjS：’lhercvivaJofthiScnlctptisc(ChangzhouDieselEngineFactory)sh

7、oulddependontwolhctm‘S，iC，thesystemreforillsofthestateandtheinternaIforcesol’thislhctolYSincethesystemperfectingwilllastforalongtime，thelatteritmuchmoreurgentandimportant，Keywordatdieselengine，internationalmarket，strateg