跨國保險公司競爭力分析及對中國保險公司的啟示.pdf

1、上海交通大學碩士學位論文跨國保險公司競爭力分析及對中國保險公司的啟示姓名：呂長春申請學位級別：碩士專業(yè)：工商管理指導教師：傅亞平2001.1.1TRANSNATl0NALINSURERSCoMPETENCEANALYSISANDITSIMPLICATl0NToCmNESEINSURANCECOMI，ANlESABSTRACTOnceChinaentersWTOwewillhavetoopenourinsurancemarketfurth

2、erWiththefuturechallengefromtheentryofwellestablishedtransnationalinsurancecompaniesweshouldmakeaclearsenseofourpositioninthisintemationalcompetitionrecognizeouradvantageandweakness，applyappropriatecompetitives眥egybuildu

3、pfeasibleandscientificcompetenceevaluationsysteminordertoimproveourcompetenceThisPaDerfoCUSCSonanalyzingthecompetitionandcompetenceoftransnationalinsurancecompaniesFirstitdescribesthecurrentglobalexpansionoftransnational

4、insurancecompanies1iststhecharacteristicsandreasonsoftheintemationalcompetitionandobjectivelyanalyzesthecompetitionbetweenChineseinsurancecompaniesandforeigninsurancecompaniesinourmarketThenitappliesrelevanttheoriesoncom

5、petitionstrategytoanalyzethemacroandmicroenvironmentofinsurancccompaniesAcaseisalSOprovidedtoshowthewaytecognizetheadvantageandweaknessofinsurancecompaniesinthedynamicenvironmentTheobjectiveidentificationoftheenvironment

6、andcompetenceofourinsurancecompaniesiSthebaseofcompetenceevaluationanalysismodelThoughtheliteraturehasalotofqualitativeanalysisaimingatthewholeinsuranceindustrynoquantitativeanalysisisprovidedandthusrarelyCananyinsurance

7、companyusesuchmethodinpracticeThispapercreatesforthefirsttimeamathematicalmodeltobeusedinevaluateinsurancecompanies’competenceItcombinesvalHechaintheoryandenvironmentanalysis(PEST)metllodtoidentifytheelementsofjnsurancec

8、ompanycompetenceandfindoutthecorrelationbetweeneachelementThenitapplieshierarchyanalysismethodofsystemanalysistheorytoquantitatethepriorityofcompetenceelements，establishescorrespondingindicatorofeachelementbasedonpractic

9、eInthisway，quantitativeanalysismodelofinsurancecompanycompetenceiSestablishedToenableitsoperabilitythispaperappliesthismethodtobuildasimplifiedcompetenceanalysismodelforasecondarylifeinsuranceinstitutionFinallysomepropos

10、alsareprovidedtoChineseinsurancecompaniesinhopetoovercomethecommonproblemsintheircompetenceAsthisP印erisexplorative，itiSsuretoconsistsomeerrorsThegoalofthispaperistryingtofindOUtafeasibleapproachtoevaluateinsurancecompany