老客戶營銷整體策劃案

1、金蝶中小企業(yè)事業(yè)總部金蝶中小企業(yè)事業(yè)總部KISKIS渠道伙伴部渠道伙伴部簡單管理，千城關(guān)愛簡單管理，千城關(guān)愛老客戶營銷策劃整體方案老客戶營銷策劃整體方案5.1.4.4客戶詳細(xì)信息說明..................................................................................225.1.4.5客戶滿意度調(diào)查說明.............................

2、.................................................225.1.4.6客戶現(xiàn)場拜訪商機(jī)反饋表說明..............................................................235.2維系老客戶資源...........................................................................

3、...........................235.2.1實(shí)施“四個(gè)一工程”......................................................................................235.2.1.1每周一次短信或電話溝通......................................................................2

4、35.2.1.2每月一次培訓(xùn)會......................................................................................235.2.1.3每季一次登門拜訪..................................................................................235.2.1.4每年一次客戶聯(lián)誼會..

5、............................................................................245.2.2數(shù)據(jù)庫營銷......................................................................................................245.2.3小型客戶聯(lián)絡(luò)會操作指南............

6、..................................................................245.2.3.1目的..........................................................................................................245.2.3.2核心內(nèi)容........................

7、..........................................................................245.2.3.3活動主題及基調(diào)......................................................................................245.2.3.4活動時(shí)間、地點(diǎn)、規(guī)模.........................

8、.................................................255.2.3.5會議議程..................................................................................................255.2.3.6組織機(jī)構(gòu)...............................................

9、...................................................255.2.3.7活動宣傳..................................................................................................255.2.3.8活動資料.............................................

10、.....................................................255.2.3.9活動預(yù)算..................................................................................................265.2.3.10活動注意事項(xiàng)........................................

11、................................................266總部市場支持..........................................................................................................................267相關(guān)物料下載................................