安徽三聯(lián)交通應用技術有限公司發(fā)展戰(zhàn)略研究.pdf

1、合肥工業(yè)大學碩士學位論文安徽三聯(lián)交通應用技術有限公司發(fā)展戰(zhàn)略研究姓名：湯玉良申請學位級別：碩士專業(yè)：工商管理20101128StudyonDevelopmentStrategyofAnhuiSanlianAppliedTrafficTechnologyCO.LTDABSTRACTInrecentyearswiththecontinuoushealthyrapiddevelopmentofChinaeconomy，avastdemfdri

2、verexamsystemsmarketisgoingup.Ithasledtothetrafficaccidentfrequentlybythenewdriverssoitisurgenttostardizetheexaminingprocessofthedrivinglearners.Thepurposeistocontroleachprocessofthedrivingtestsoastoensurethequalityofthe

3、examination.Themarketofthedrivertestsystemisbecomingmemepowerfuldaily.ThenextfewyearsisthekeyperiodfAnhuiSanlianAppliedTrafficTechnologyCO.LTDtospeedupisalsotheimptantstrategicopptunitiestobecomestrongbig.Inthiscaseitisv

4、erynecessarytoresearchdevelopreasonableeffectivecpatedevelopmentstrategy.Withthegeneralstrategicmanagementresearchmethodsbasicanalyticalmodelthispapermakesacomprehensivesystematicanalysisoftheexternalenvironmentofthedeve

5、lopmentofmajbusinessthemajprofessionalabilityofthecompany.Onthebasisofthistheauthputsfwardthedevelopmentstrategyof“strengtheningdriverexambusinessdevelopingdrivertrainingindustry“.Firstofallinthemainindustryinthestrongdr

6、iverexamtoadoptastrategyofexpansionlowcoststrategyproductdifferentiationstrategiestocontinuouslyimprovetheSanliandriverexamproductcompetitivenessinthedomesticmarketSecondlyastodrivertrainingindustryAnhuiSanlianAppliedTra

7、fficTechnologyCO.LTDshouldtakepriitytodevelopthoseprojectsmuchmerelatedtoitsmainbusinesswithbettermarketprospectwhichcanfmbackboneindustryneweconomicgrowthpointinthisfieldtoimproveitscomprehensivecompetitiveness.AnhuiSan

8、lianAppliedTrafficTechnologyCO.LTDhasfullcapabilitytodevelopitselfintoamodernlargescaleenterprisegroupwithmeinternationalcompetitivenessbymakinga3year、5year10yeardevelopmentstrategycarryingitoutaccdingtotheauth’sopinion.