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1、1姓名：班級(jí)：日期：3目錄目錄摘要..................................................................................................................................................2目錄......................................................
2、............................................................................................3一、背景...........................................................................................................................
3、.......41.1命名由來(lái)............................................................................................................................41.2發(fā)展趨勢(shì).........................................................................
4、...................................................4二、企業(yè)目前需要解決的主要問(wèn)題...............................................................................................6三、形勢(shì)分析...................................................
5、...............................................................................73.1外部宏觀環(huán)境分析............................................................................................................73.2行業(yè)分析.............
6、...............................................................................................................83.3競(jìng)爭(zhēng)對(duì)手概況...................................................................................................
7、.................93.4企業(yè)內(nèi)部環(huán)境分析............................................................................................................9四、SWOT分析..........................................................................
8、...................................................114.1優(yōu)勢(shì)..................................................................................................................................114.2劣勢(shì).........................
9、.........................................................................................................114.3機(jī)會(huì)............................................................................................................
10、......................124.4威脅..................................................................................................................................12五、營(yíng)銷(xiāo)戰(zhàn)略方案...................................................
11、.....................................................................135.1競(jìng)爭(zhēng)戰(zhàn)略..........................................................................................................................135.2市場(chǎng)細(xì)分...........
12、...............................................................................................................135.3目標(biāo)市場(chǎng)選擇..................................................................................................
13、................145.4市場(chǎng)定位..........................................................................................................................14六、營(yíng)銷(xiāo)策略與事實(shí)..............................................................
14、......................................................156.1產(chǎn)品策略..........................................................................................................................156.2定價(jià)策略..........................
15、................................................................................................166.3渠道策略...................................................................................................................
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