3G時代電子商務中的移動支付研究及管理思考.pdf

1、北京郵電大學碩士學位論文3G時代電子商務中的移動支付研究及管理思考姓名：張偉申請學位級別：碩士專業(yè)：工商管理指導教師：胡桃20090603MobilePaymentandManagementResearchIntheE—commerceofthe3GeraAbstractTheecommercein3GeraiSamobileecommercesystemconstructedbythemobilecommunicationsequip

2、mentandwirelessintemetaccesstechnologywhichisbasedontheapplicationsofelectronicnetworksandmobileterminalsWiththepromotionof3GinChina，thestructureofChina’Stelecomindustrywillchangeprofoundlyandtheactivityofecommercewillbe

3、moreandmoreactivethaneverbeforeInthissituation，themobilepaymentofecommercewillspeedup，whichwillmoreandmorehighlightthecharacteristicsandtrendsofthemobilemodeofinternettechnologythemarketorientedpatternofoperation，thedive

4、rsitiesofservices，thesocialityoftheconsumptionsandtheintegrativechainsofthisindustryFollowedwiththecoming3GcommunicationerainChinathispaperhasdidacarefulinvestigationaroundtheissuesabout3Gsuchasthecurrentstatusandfutured

5、evelopmenttrendofmobileecommerceandwirelesspayment，theservicemeansandbusinessmodel，theapplicationexampleofmobileecommerceandSOonBasedonthisinvestigation，thispaperdoeslotsofanalysisaboutthemobileecommercemarketanditsindus

6、trychain，theadvantagesandthedisadvantageswhichthemobileecommerceindustryiSfacedcurrentlyandthecountermeasuresofthesefacedquestionsAlsothisPaperhasabsorbedsomeimportantresearchresultsinandoutofChinaandtheapplicationexampl

7、esofJapan，SouthKorea，USAandEuroUnioninthisfieldAccordingtotheseeffortstheauthordoessomenewdiscoveriesandinnovationsInthispapertheauthorfindsthatthemanagementofe—commerceiSveryimportantandthecurrentsituationintheecommerce