網(wǎng)絡(luò)環(huán)境下市場(chǎng)調(diào)查研究問題

1、大慶石油學(xué)院華瑞學(xué)院本科生畢業(yè)設(shè)計(jì)(論文)摘要隨著互聯(lián)網(wǎng)的發(fā)展，網(wǎng)絡(luò)市場(chǎng)調(diào)查開始興起，越來越多的企業(yè)開始采用這種新型的方法進(jìn)行市場(chǎng)調(diào)查。從對(duì)國內(nèi)外企業(yè)市場(chǎng)調(diào)查研究的現(xiàn)狀分析入手，分析了非網(wǎng)絡(luò)環(huán)境下的傳統(tǒng)市場(chǎng)調(diào)查方法和網(wǎng)絡(luò)環(huán)境的發(fā)展?fàn)顩r，總結(jié)了網(wǎng)絡(luò)環(huán)境下企業(yè)市場(chǎng)調(diào)查的特點(diǎn)、內(nèi)容和方法，詳細(xì)指出了其中存在的種種問題，進(jìn)而提出了在網(wǎng)絡(luò)環(huán)境下進(jìn)行市場(chǎng)調(diào)查的一些新思路和新方法。網(wǎng)上調(diào)查是未來調(diào)查研究的發(fā)展方向和趨勢(shì)。與傳統(tǒng)調(diào)查方式相比它具有自愿性

2、、定向性、互動(dòng)性、經(jīng)濟(jì)性、及時(shí)性、匿名性等特征?！稒n案界》網(wǎng)站開通后《檔案管理》雜志已經(jīng)具備開展網(wǎng)上調(diào)查的基本條件。通過對(duì)網(wǎng)上調(diào)查的特點(diǎn)和優(yōu)勢(shì)、《檔案管理》雜志開展網(wǎng)上調(diào)查的可行性以及網(wǎng)上調(diào)查的局限性進(jìn)行分析對(duì)《檔案界》開展網(wǎng)上調(diào)查有關(guān)問題進(jìn)行了思考。關(guān)鍵詞：互聯(lián)網(wǎng)；網(wǎng)絡(luò)市場(chǎng)調(diào)查；調(diào)查方法大慶石油學(xué)院華瑞學(xué)院本科生畢業(yè)設(shè)計(jì)(論文)I目錄1緒論................................................

3、.............................................................................11.1研究背景..........................................................................................................11.2研究目的和意義..................

4、............................................................................11.3國內(nèi)外研究現(xiàn)狀..............................................................................................21.4研究?jī)?nèi)容和方法............................

5、..................................................................32相關(guān)理論概述.............................................................................................................42.1網(wǎng)絡(luò)市場(chǎng)調(diào)查的含義和特點(diǎn).....................

6、.....................................................42.2網(wǎng)上調(diào)查的樣本類型......................................................................................53網(wǎng)絡(luò)環(huán)境下市場(chǎng)調(diào)查存在的問題....................................................

7、.........................73.1網(wǎng)絡(luò)調(diào)查技術(shù)人員缺乏..................................................................................73.2誤差問題...........................................................................................

8、...............73.3安全性問題及隱私權(quán)保護(hù)問題......................................................................93.4缺乏規(guī)范化的網(wǎng)絡(luò)法律體系..........................................................................93.5網(wǎng)絡(luò)垃圾郵件難以管理..............

9、....................................................................94網(wǎng)絡(luò)環(huán)境下網(wǎng)絡(luò)調(diào)查的實(shí)施對(duì)策...........................................................................104.1加強(qiáng)網(wǎng)絡(luò)調(diào)研人員培養(yǎng)..............................................

10、..................................104.2解決網(wǎng)絡(luò)調(diào)查誤差問題................................................................................104.3改善網(wǎng)絡(luò)技術(shù)和調(diào)查的安全性....................................................................134.4

11、健全網(wǎng)絡(luò)法律體系........................................................................................144.5網(wǎng)絡(luò)郵件創(chuàng)新和新穎....................................................................................15結(jié)論......................

12、.......................................................................................................16參考文獻(xiàn)...............................................................................................................