煙草客戶經(jīng)理應(yīng)知應(yīng)會手冊

1、1XXXX市客戶經(jīng)理應(yīng)知應(yīng)會手冊市客戶經(jīng)理應(yīng)知應(yīng)會手冊II（二）卷煙消費者信息檔案......................................................14（三）卷煙消費者互動內(nèi)容......................................................15（四）獲取消費者對卷煙品牌的真實態(tài)度和評價途徑..........16（五）不同年齡消費者的卷煙消費特點...

2、...............................16（六）消費群體的固定性與流動性對卷煙營銷的影響..........17（七）消費者意見領(lǐng)袖..............................................................17五、市場調(diào)查........................................................................

3、............18（一）市場調(diào)查基本步驟..........................................................18（二）卷煙市場調(diào)查的內(nèi)容......................................................19（三）市場調(diào)查的方法.........................................................

4、.....19（四）市場調(diào)查方案..................................................................21六、信息采集....................................................................................23（一）信息采集意義...................................

5、...............................23（二）信息采集內(nèi)容..................................................................24（三）信息采集的途徑..............................................................25（四）市場、品牌、客戶狀態(tài)信息.....................

6、.....................26（五）信息采集工作..................................................................26（六）客戶需求信息失真的原因..............................................28（七）提高庫存信息采集的準(zhǔn)確率途徑..................................28（八）信息