大學(xué)生創(chuàng)業(yè)計(jì)劃書

1、“都市農(nóng)田”創(chuàng)業(yè)團(tuán)隊(duì)計(jì)劃書- 0 -目 錄第一部分 第一部分 執(zhí)行概要 執(zhí)行概要 .................................................................................................- 1 -一、公司簡介.....................................................................

2、..................................................- 1 -二、項(xiàng)目背景.......................................................................................................................- 1 -三、產(chǎn)業(yè)機(jī)會.............................

3、..........................................................................................- 1 -（一）團(tuán)隊(duì)優(yōu)勢...........................................................................................................- 1 -（二）政策支

4、持...........................................................................................................- 1 -（三）產(chǎn)品創(chuàng)新設(shè)計(jì)..................................................................................................

5、.- 2 -(四)無形資產(chǎn) ................................................................................................................- 3 -四、戰(zhàn)略規(guī)劃...................................................................................

6、....................................- 3 -五、營銷戰(zhàn)略.......................................................................................................................- 3 -六、商業(yè)戰(zhàn)略...........................................

7、............................................................................- 3 -七、團(tuán)隊(duì)介紹.......................................................................................................................- 4 -八、財(cái)務(wù)管理...

8、....................................................................................................................- 4 -第二部分 第二部分 產(chǎn)品 產(chǎn)品 ...................................................................................

9、......................- 5 -一、主要產(chǎn)業(yè).......................................................................................................................- 5 -二、輔助產(chǎn)業(yè).........................................................

10、..............................................................- 5 -三、二期計(jì)劃.......................................................................................................................- 6 -第三部分 第三部分 環(huán)境分析 環(huán)境分析....

11、..................................................................................................7一、社會環(huán)境...................................................................................................................

12、.........7二、 “逆城市化“現(xiàn)象..............................................................................................................7三、消費(fèi)群體..................................................................................

13、..........................................7四、市場需求............................................................................................................................8第四部分 第四部分 市場策劃 市場策劃...........................

14、...........................................................................9一、市場調(diào)研............................................................................................................................9（一）調(diào)查方法......

15、..........................................................................................................9（二）樣本構(gòu)成..........................................................................................................

16、......9(三)調(diào)查過程.....................................................................................................................9二、市場定位..................................................................................

17、........................................17（一）市場定位..............................................................................................................17三、市場計(jì)劃.....................................................

18、.....................................................................18（一）市場上可行..........................................................................................................18（二）營利性...........................

19、.......................................................................................18（三）可持續(xù)發(fā)展..........................................................................................................19第五部分 第五部分 營銷組合

20、營銷組合....................................................................................................20一、從事本項(xiàng)目的出發(fā)點(diǎn)......................................................................................................2

21、0二、機(jī)遇風(fēng)險(xiǎn)及應(yīng)對措施......................................................................................................20（一）優(yōu)勢...................................................................................................

22、...................20（二）政治......................................................................................................................20（三）經(jīng)濟(jì).....................................................................

23、.................................................21（四）創(chuàng)新設(shè)計(jì)..............................................................................................................21“都市農(nóng)田”創(chuàng)業(yè)團(tuán)隊(duì)計(jì)劃書- 2 -（五）主要財(cái)務(wù)報(bào)表.......................

24、...............................................................................40（六）投資收益分析......................................................................................................44（七）盈利能力分析.................

25、.....................................................................................45三、退出方式..........................................................................................................................45（一）

26、創(chuàng)業(yè)板上市..........................................................................................................45（二）向戰(zhàn)略者或者第三者轉(zhuǎn)讓..................................................................................46（三）創(chuàng)業(yè)者回購股

27、份..................................................................................................46（四）清算..................................................................................................................

28、....46第十部分 第十部分 風(fēng)險(xiǎn)分析 風(fēng)險(xiǎn)分析..................................................................................................47一、風(fēng)險(xiǎn)識別........................................................................................

29、..................................47（一）風(fēng)險(xiǎn)識別清單......................................................................................................47（二）詳細(xì)分析................................................................

30、..............................................471、環(huán)境風(fēng)險(xiǎn)....................................................................................................................472、經(jīng)營風(fēng)險(xiǎn)..........................................

31、..........................................................................483、市場風(fēng)險(xiǎn)....................................................................................................................484、財(cái)務(wù)風(fēng)險(xiǎn)..............

32、......................................................................................................49二、風(fēng)險(xiǎn)評估..............................................................................................................

33、............49（一）風(fēng)險(xiǎn)總估..............................................................................................................49（二）風(fēng)險(xiǎn)細(xì)估表...............................................................................

34、...........................49二、風(fēng)險(xiǎn)應(yīng)對..........................................................................................................................51（一）環(huán)境風(fēng)險(xiǎn)......................................................

35、........................................................51（二）經(jīng)營風(fēng)險(xiǎn)..............................................................................................................51（三）市場風(fēng)險(xiǎn)....................................

36、..........................................................................52（四）財(cái)務(wù)風(fēng)險(xiǎn)..............................................................................................................53附錄一 附錄一..................

37、........................................................................................................54“都市農(nóng)田”市場調(diào)查問卷..................................................................................................54附錄

38、二 附錄二..........................................................................................................................56簡略田地規(guī)劃圖....................................................................................