畢業(yè)論文---電子商務(wù)發(fā)展中的消費(fèi)者行為分析和研究

1、 畢業(yè)論文題目：電子商務(wù)發(fā)展中的消費(fèi)者 電子商務(wù)發(fā)展中的消費(fèi)者 行為分析和研究 行為分析和研究學(xué) 部： 部：__________ __________理工學(xué)部 理工學(xué)部_________________ _________________專 業(yè)： 業(yè)：__________ __________電子商務(wù) 電子商務(wù)_________________ _________________班 級： 級：__________2

2、006 __________2006 級 1 班______________ ______________學(xué) 號： 號：___ ___ _____0638210115______________ _____0638210115______________學(xué)生姓名： 學(xué)生姓名：____________ ____________ ________________ ________________指導(dǎo)教師： 指導(dǎo)教師：__

3、___ _____ _ _ __________ __________ 二〇一〇 二〇一〇 年 六 月IIDevelopment of Electronic Commerce and Consumer Behavior ResearchAbstractAs the network economy, trade, e-commerce as a new step by step into the lives o

4、f the people. E-commerce refers to the use of electronic information networks, electronic means of commerce, that is, electronic commerce, network. Compared with traditional business, e-commerce in terms of cost, invento

5、ry, information access, and many other aspects of an advantage, and to the individual needs of consumers can be achieved. But there are many deficiencies in e-commerce and hinder the development of electronic commerce. T

6、he impact of e-commerce, consumer behavior has undergone many changes, mainly reflected in the way of access to information, buying patterns, purchase behavior and so after the changes that are directly or indirectly aff

7、ect the development trend of electronic commerce. This paper analyzed under the traditional business and e-commerce consumer behavior, as well as the development of e-business trends, explore and study how the various e-

8、commerce businesses should develop marketing strategies to adapt to changes in consumer behavior, to meet a variety of consumer needs to grasp the development trend of electronic commerce, Bing in order to change their m

9、arketing ideas, innovative marketing methods to enhance shape their own brand, improve service quality to attract and promote customer consumption, the promotion of e-business.Keywords Keywords: E-commerce Consumer Beh