某地產(chǎn)開發(fā)有限公司十二五戰(zhàn)略規(guī)劃教材

1、北科建集團(tuán)子公司戰(zhàn)略規(guī)劃之云南長(zhǎng)豐房地產(chǎn)開發(fā)有限公司“十二五 十二五”戰(zhàn)略規(guī)劃（2022-2022 年）云南 云南長(zhǎng)豐房地 豐房地產(chǎn)開發(fā)有限公司 有限公司二〇一二年三月最新 精品 Word 歡迎下載 可修改二、產(chǎn)品結(jié)構(gòu) ...........................................................................................................

2、.............30（一）長(zhǎng)豐公司產(chǎn)品結(jié)構(gòu)圖.........................................................................................30（二）長(zhǎng)豐公司開發(fā)模式...........................................................................................

3、..31三、經(jīng)營(yíng)策略 ........................................................................................................................32（一）區(qū)域公司為核心、多項(xiàng)目部并存的經(jīng)營(yíng)體系.................................................32（二）多種方式儲(chǔ)備項(xiàng)目，有效

4、控制獲地成本.........................................................32（三）提升綜合開發(fā)能力，實(shí)現(xiàn)多元化經(jīng)營(yíng)戰(zhàn)略.....................................................33第五章 第五章 戰(zhàn)略規(guī)劃保障措施 劃保障措施........................................................

5、..................................................34一、加強(qiáng)項(xiàng)目開發(fā)能力 ........................................................................................................34（一）土地獲取能力 .........................................

6、...........................................................34（二）項(xiàng)目策劃能力 ....................................................................................................34（三）規(guī)劃設(shè)計(jì)能力 .....................................

7、...............................................................36（四）工程管理能力 ....................................................................................................37（五）成本控制能力 .................................

8、...................................................................39（六）市場(chǎng)營(yíng)銷能力 ....................................................................................................39二、加強(qiáng)人力資源開發(fā)能力...........................

9、......................................................................41（一）建立人才發(fā)展規(guī)劃.............................................................................................41（二）加強(qiáng)領(lǐng)導(dǎo)班子建設(shè)...............................

10、..............................................................41（三）完善績(jī)效考核機(jī)制.............................................................................................42（四）完善薪酬激勵(lì)機(jī)制.......................................

11、......................................................43三、強(qiáng)化資金支持 ................................................................................................................43（一）統(tǒng)籌融資需求 ...............................

12、.....................................................................43（二）強(qiáng)化融資創(chuàng)新 ....................................................................................................45四、建設(shè)信息化平臺(tái) ...........................

13、.................................................................................45五、推進(jìn)企業(yè)品牌文化建設(shè).................................................................................................46六、加強(qiáng)黨建工作 .................

14、...............................................................................................47七、集團(tuán)及股東保障 ............................................................................................................48（一）

15、根據(jù)股權(quán)調(diào)整變化，及時(shí)辦理有關(guān)手續(xù)、調(diào)整法人治理結(jié)構(gòu) .....................48（二）根據(jù)發(fā)展需要，提供資金支持.........................................................................48（三）發(fā)揮股東產(chǎn)品定位優(yōu)勢(shì)，提供技術(shù)支持.........................................................49

16、（四）優(yōu)中選優(yōu)，提供優(yōu)秀人才支持.........................................................................49第六章 第六章 風(fēng)險(xiǎn)評(píng) 風(fēng)險(xiǎn)評(píng)估.................................................................................................................

17、...........50一、風(fēng)險(xiǎn)辨識(shí) ........................................................................................................................50（一）戰(zhàn)略風(fēng)險(xiǎn) ......................................................................

18、......................................50（二）運(yùn)營(yíng)風(fēng)險(xiǎn) ............................................................................................................50（三）政策風(fēng)險(xiǎn) ......................................................

19、......................................................50二、風(fēng)險(xiǎn)評(píng)估和風(fēng)險(xiǎn)管理 ....................................................................................................51（一）風(fēng)險(xiǎn)分析與評(píng)估........................................

20、.........................................................51（二）建立全面風(fēng)險(xiǎn)管理體系.....................................................................................51結(jié) 語(yǔ)..........................................................