δ-沖擊模型和點(diǎn)過(guò)程理論在客戶壽命值研究方面的應(yīng)用.pdf

1、蘭州大學(xué)碩士學(xué)位論文δ沖擊模型和點(diǎn)過(guò)程理論在客戶壽命值研究方面的應(yīng)用姓名：姜培華申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：數(shù)學(xué)應(yīng)用數(shù)學(xué)指導(dǎo)教師：李澤慧20060601蘭州大學(xué)2006屆碩士學(xué)位論文AbstractUnderthefailuremechanismofextremeshockmodelsandpointprocesstheoryinthisdissertationwemainlydosomeresearchesasfollows：Inchap

2、teroneweputforwardthebackgroundsofourproblemsandtheresearchmethodsforthemInchaptertwosomeassociatedlemmaswhichweneedinthispaperaregivenInchapterthreewedefinethelifeofcustomercalculateitssurvivalfunction，meanandfindoutthe

3、SUfficientconditionsunderwhichitSmomentsexistInchapterfourwegivethedefinitionsoftwokindsofcustomerlifetimevalue(CLV)andthenderivetheircomputationalformulasUndertheconditionofdiscretetimeperi—odicaldiscountingwefindtheopt

4、imaltimethreshold擴(kuò)Inchapterfiveweanalyzethatthelostprocessofcustomerisarenewalprocessandgivesomeassociatedresultsanddeducethedistributionsofthecontributionsofcustomer，QT，0PInchaptersixweconsiderthemodelwithcontinuoustime

5、discountingandgetthecomputationalformulaofpartialcustomerlifetimevalue(PCLV)ConsidertheCLVofonecustomerandnkindsofproductsInchaptersevenassumethatthearrivalprocessofthecustomerisarenewalprocessWederivethecomputationalfor