QQ傳播的外部性研究.pdf

1、湖南大學(xué)碩士學(xué)位論文QQ傳播的外部性研究姓名：王莉申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：姚德權(quán)20070430碩士學(xué)位論文 IIIAbstract QQ is one kind of new communication way which takes in recent years the network as platform, and it has significant influenced to the modern soci

2、ety. The article launches the discussion based on the existent researches on QQ about the quality, the communication subjective, the communication pattern and specialty, the function and usage of communication frontage,

3、the negative function of communication and the control. I draw a conclusion from the analysis that the QQ communication is indeed the integration of own communication, the interpersonal communication, the organization co

4、mmunication, the mass communication and the complex network communication system. It is one kind of active multi media communication, and it is anonymous and of high degree of freedom, thus the silence spiral theory has

5、been facing the challenge. In the communication the language loses its normal standard. It manifests a revelry of grass roots culture and the specialty of the latter modern culture. QQ is advantageous to people to gain i

6、nformation，it is advantageous to people ′s working efficiency enhancement，people's healthy in mind and body, the crowd cooperation′s strengthen, the innovation spirit′s raising and the interpersonal relationship′s de

7、epening and development．The frontage function of QQ communication is of vital significance to construct the harmonious society. The QQ communication also has its negative function, which is the place of the false informa

8、tion’ communication ， and incorrect usage of it will harm physiology and psychologically healthy, influence society’stable, we must control through legislation, construction of rules and regulations, network moral and s