簡介：中國民航大學(xué)碩士學(xué)位論文南方航空公司核心競爭力戰(zhàn)略研究姓名賀亮申請學(xué)位級別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師謝泗薪20070323中國民航大學(xué)碩士論文ABSTRACTSINCECICPRAHALADANDGARYHAMELINTRODUCEDTHENEWCONCEPTOF‘‰RECOMPETENCE’IN1990，MOREANDMORETHEORISTSAND既心CP徹EU巧OFSTRATEGICMANAGEMENTRECOGNIZEENTERPRISES’CORECOMP。GTEUCEASTHEKEYFACTORTHATAFFECTSTHEIRLONGTERMCOMPETITIVEADVANTAGEESPECIALLY、】IRITHTHEGROWINGTENDENCYOFECONOMICGLOBALIZATIONANDTHECOMINGOFKNOWLEDGEECONOMYTHEREISNODOUBTTHATTHECOMPETITIONBETWEENCOMPANIESHASBECOMETHECOMPETITIONOFTHEIREORECOMPETENCIESINTHISBACKGROUND，THEKEYOFTHECOMPANY’SOPERATINGSTRATEGYISCULTIVATINGANDDEVELOPINGITSODRECOMPETENCEATTHEFASTSPEEDFACINGINCREASINGLYFIERCEMARKETCOMPETITIONHOWTOSLIENGTHENCHINASOUTHERNAIRLINES’C鋤COMPETENCEANDOBTAINLONGTERNSTABLECOMPETITIVEADVANTAGESHASBECOMEIMPORTANTISSUEWHICHNEEDSTOSTUDYANDSOLVEURGENTLYT11ISTHESISST0_RTEDWITHINTRODUCINGCORECOMPETENCETHEORYITINCLUDESHOMEANDABROADRESEARCHSTATUSINQUOTHEORYCONNOTATIONANDMARECHAXACTEROFCORE∞MPETELLCCSECONDLYTHETHESISREGARDEDCHINASOUTHERNAIRLINESASARESEARCHOBJECTITDEEPLYANALYZEDEXTERIORANDINTERIORENVIRONMENTOFCHINASOUTHERNAIRLINES刪LYITESTABLISHEDCOLECOMPETENCEEVALUATIONINDEXSYSTEMOFTHECOMPANY；APPLYINGFUZZYSYNTHETICEVALUATIONMETHODITAPPRAISEDTHECORECOMPETENCEOFCHINASOUTHERNAIRLINESANDANALYZEDTHEEVALUATIONRESURFOURTHLYBASEDONTHEEVALUATIONRESULTTHEESSAYPRESENTEDTHES仃ATEGICMEASURESOFHOWTOCULTIVATECORECOMPETENCEOFCHINASOUTHERNAIRLINESFINALLYTHETHESISAPPEALEDTOVINDICATEANDINNOVATETHECORECOMPETENCEOFTHECOMPANY111CPRODUCTIONOFTHISTHESISISASCHEMEABOUTHOWTOCULTIVATEANDDEVELOPCHINASOUTHERNAIRLINES’001“11COMPETENCE，THEAUTHORWISHESTHATTHEPAPERMAYFUNCTIONASAUSEFULREFERENCETOTHESTRATEGYMANAGEMENTOFCHINASOUTHERNAIRLINESKEYWORDSCORECOMPETENCE；CHINASOUTHERNAIRLINES；EVALUATIONCULTIVATION；INNOVATIONII

簡介：武漢理工大學(xué)碩士學(xué)位論文我國航空公司關(guān)鍵崗位人員績效評估研究姓名雷小林申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師羅帆20070501武漢理工大學(xué)碩士學(xué)位論文ABSTRACTWITHTHENEWECONOMICERACOMINGHUMANRESOUREAEHASBECOMETHEPRIMARYRESOUICEINALLORGANIZATIONINTHEENTERPRISEHUMANRESOURCEASTHEMOSTIMPORTANTINPUTELEMENTISATTACHEDGREATATTENTIONBYTHEMODEMENTERPRISEMANAGEMENTCOMMUNITYHUMANRESOURCEMANAGEMENTBECOMESONEOFTHEMOSTSIGNIFICANTFUNCTIONSINBUSINESSMANAGEMENTHOWEVERTHERECRUITMENT，TRAININGANDADJUSTMENTSOFEMPLOYEEASWELLASMATERIALINCENTIVE，AREBASEDONPERFORMANCEAPPRAISALPERFORMANCEAPPRAISAL，WHICHISREGARDEDASONEOFTHEMOSTIMPORTANTACTIVITIESOFHUMANRESOURCEMANAGEMENT，ISVERYCRUCIALFORIMPROVINGTHEENTERPRISEINCENTIVEMECHANISMANDHEIGHTENINGTHELEVELOFHUMANRESOURCEMANAGEMENTAIRLINESASTHEFOREFRONTLINKINTHEPRODUCTIONCHAINOFAIRTRANSPORTCONTACTWITHCONSUMERSDIRECTLYANDARETAKENMOREATTENTIONTHEREFORETHEREHAVEBEENSHOWNHEWTRENDSONHUMANRESOURCEMANAGEMENTBUTPERFORMANCEMANAGEMENTFORTHEAIRLINESHUMANRESOURCESUSTAINEDTHESCHEMELARGELYUNDERTRADITIONALMANAGEMENTMODELS，IMPERFECTINTERNALMECHANISM，LACKINGDYNAMISM，LOWEFFICIENCYESPECIALLYAIRLINESAREINEFFECTIVEONSTAFFPERFORMANCEASSESSMENTWHICHISOBVIOUSSUPERFICIALANDFORMALTHECONSTRUCTIONOFTHESYSTEMISBACKWARD，ANDMOSTOFTHEQUANTITATIVEMANAGEMENTTASKSONLYSHOWEDINTHEPLAN，WHICHMAKESITDIFFICULTTOILLUSTRATETHEOBJECTIVITYIMPARTIALITYOFPERFORMANCEAPPRAISALANDTHEPARALLELBETWEENTHEPERFORMANCEANDTHEBENEFITSOFEMPLOYEEORDEPARTMENTTHEREFORE，THEPERFORMANCE印PRAJSALOFAIRLINESTAFFNEEDSIMPROVINGAFTERTHEREORGANIZATIONWITHENTERPRISES，AIRLINESSHOULDPAYMOREATTENTIONTOTHEPERFORMANCEAPPRAISALFORTHEKEYPOSITIONTHISTHESISISANALYZEDAGAINSTATCURRENTSTAGEANDFAULTINESSOFAIRLINEPERFORMANCEAPPRAISAL，ANDTAKINGACERTAINAIRLINESASANEXAMPLETOSOLVETHEPROBLEMMENTIONEDABOVE，THISTHESISSTUDIEDONFOURAREASFI／ST，SUMMINGUPANDANALYZINGTHEEXISTINGPERFORMANCEAPPRAISALTHEORYANDPRACTICE；LL

簡介：對外經(jīng)濟貿(mào)易大學(xué)碩士學(xué)位論文從傳統(tǒng)航空貨運到現(xiàn)代航空物流從現(xiàn)代物流理論的發(fā)展看中國國有航空貨運公司的轉(zhuǎn)型姓名田蒙申請學(xué)位級別碩士專業(yè)國際貿(mào)易學(xué)指導(dǎo)教師陳文玲20070401ABSTRACTASTHEINCREDIBLEINCREASINGOFGDPINTHEPASSINGYEARS，AMUCHLARGERDEMANDOFAIRCARGOTRANSPORTATIONISREQUIREDINOURNATIONALECONOMYOURINDUSTRYSTEPSINANEWLYUPWARDCYCLEANDTHISMAKESAGOLDENOPPORTUMTYINPUSHINGTHETRANSFORMATIONOFOURTRADITIONALENTERPRISESTOMODEMLOGISTICALONESHOWEVERTILLNOWTHEREAREMANYPROBLEMSEXISTEDINTHEOPERATINGMODEOFOURNATIONALAIRTRANSPORTATIONENTERPRISESCOMPAREDWITHFOREIGNMODEMAVIATIONLOGISTICALCOMPANIES，SUCHASFEDEXANDUPSTHESEPROBLEMSSERIOUSLYBLOCKTHEWAYOFOURENTERPRISESTOBECOMINGMODEMAVIATIONLOGISTICALCOMPANIESINTHISARTICLE，THEAUTHORTRIESTODESCRIBEAWAYTOIMPROVEOURNATIONALAIRTRANSPORTATIONENTERPRISESFROMTRADITIONALONESTOMODEMLOGISTICALONESACCORDINGTOTHEMODEMLOGISTICALTHEORIESMEANWHILE，THEAUTHORALSOOFFERSTHERELEVANTCONCLUSIONSANDMAKESSOMESUGGESTIONSKEYWORDSAIRCARGOTRANSPORTATION；MODERNLOGISTICS；TRANSFORMATION；POLICY1II

簡介：中國農(nóng)業(yè)科學(xué)院碩士學(xué)位論文國內(nèi)航空公司內(nèi)部控制體系改進(jìn)的研究航空公司內(nèi)部財務(wù)控制的實證研究姓名王振華申請學(xué)位級別碩士專業(yè)農(nóng)業(yè)推廣農(nóng)村與區(qū)域發(fā)展指導(dǎo)教師李志勇20070901ABSTRACTWITHTHEGLOBALECONOMYHIGHSPEEDDEVELOPMENTTHEMARKETOPENINGUPGRADUALLYANDTHECOMPETITIONOFENTERPRISESISGRADUALLYINTENSE，THELISTEDCOMPANIESWILLFACEHI【GHRISKDURINGTHEIRHIGHSPEEDDEVELOPMENTARESEARCHFROMTHEINTERNATIONALINTERNALCONTROLRESEARCHCOMMITTEESHOWSTHATTHESCARCITYOFINTERNALCONTROLISTHEIMPORTANTREASONWHICHCAUSESANENTERPRISEMANAGEMENTFAILURE，TAKINGARISKTODECEIVETHEIRINVESTORSANDSOCIALPUBLICSENHANCINGTHEENTERPRISEINTERNALCONTROLHASBEENANEFFECTIVEWAYFORTHELISTEDCOMPANIESTOEVADERISKANDENSUREITSPROFITREALIZATIONTHEINTERNALCONTROLTHEORYHASBEENDEVELOPEDFORALONGTIME，ANDNOWTHISTHEORYHASALREADYBEENTENDEDINMATURITYININTERNATIONALSOCIETYTHEINTERNALCONTROLTHEORYRAISEDBYTHECOSOCOMMITTEEHASBECOMEASTANDARDOFINTERNALCONTROLFORALLCOUNTRIESDRAWINGLESSONSMANYINTERNATIONALWELLKNOWNENTERPRISES，SUCHASMOTOROLAAMERICANSOUTHWESTAIRLINE，AMERICANCONTINENTAIRLINEETC，HAVEALREADYCOMBINEDTHEINTERNALCONTROLWITHTHEIRCOMPANY’STARGET，ANDMAKINGUSEOFITINPRODUCTIVEDETAILTHEDEFINITETARGETOFINTERNALCONTROLENSURESALLTHEPRODUCTIVELINKSBEENUNDERCONTROLALLTHETIMETHECOSTCONTROLISTHECOREOFINTERNALCONTROL，WHICHENSURESACOMPANYEXISTINGANDDEVELOPINGDURINGTHECOMPETITIONINTERNALCONTROLISDETAILEDINTOEACHLINKSOFMANUFACTURING，WHICHLEADSTEDUCETHECOMPANY’SCOSTANDCARRYOUTTHEIRHIGHPROFITSTHESTUDYONINTERNALCONTROLTHEORYISLATERINCHINATHANINABROANDSOMEORGANIZATIONSSUCHASCHINASECURITIESREGULATORYCOMMISSIONHAVEEMPHASIZEDEXTENDINGTOUSETHEINTERNALCONTROLINCOMPANIESGRADUALLYBUTINTERNALCONTROLINCOMPANYHASNOTBECOMEASYSTEMANDALOTOFENTERPRISESONLYWRITETHEINTERNALCONTROLINTOTHEIRINTERNALREGULATIONS，BUTDON’TCARRYITINTOPRACTICETHOUGHTHEREAREMANYSUCCESSFULCASESOFFINTERNALCONTROLINCHINATHEMUCHMOREISALOTOFWELLKNOWNENTERPRISESDEFEATEDINTHEIREXTRAORDINARYWEAKINTERNALCONTROL，SUCHASCHINAAVIATIONOILSINGAPORECOMPANYWHICHWASINSOLVENCYOFADEBT，THEPETROLCHINAWHICHISONTHECOMPENSATEDFORPETROLEUMPOLLUTION，ANDAXIYAWHICHWASBANKRUPTCYSUMMARIZINGTHEEXPERIENCEOFTHESECOMPANIES，WECANSEETHATTHEIRINTERNALCONTROLHADNOTBECOMEASYSTEMANDTHCYDIDN’TCARRYOUTAVALIDCONTROL，WHICHWERETHEIMPORTANTREASONFORTHESEENTERPRISESNOTACHIEVINGTHEIRTARGETSTHEAVIATIONINDUSTRYINCHINAISAHIIGHRISKANDHI【GHCOSTINDUSTRYITISFACINGLATENTRISKOFSAFETYANDOPERATION，WEAKOFFINNERMANAGEMENTFINANCIALCRISISANDINTENSECOMPETITIONOFAVIATIONMARKETTHESEYEARS，THEAVIATIONMARKETHIGHSPEEDDEVELOPMINGHASBROUGHTVASTDEVELOPMENTSPACETOAIRLINESBUTTHEHIGHCOSTANDTHEFASTGROWTHOFPROFITSANDINCOMEDON、BEINAPOSITIVEPROPORTIONTHEAIRLINESMETABOTTLENECKONDEVELOPMENTTHROUGHANALYZINGTHESUCCESSFULCASESOFTHEOVERSEAAIRLINES，WECLEARLYKNOWNTHATINTERNALCONTROLISVERYIMPORTANTTOOPERATEAENTERPRISEINTHECONTROLSYSTEMOFAIRLINES，F(xiàn)INANCIALMANAGEMENMUSTBETHECOREINTHEINTERNALCONTR01THEINTERNALCONTROLMUSTBEEMBODIEDINEACHAREAOFTHEOPERATIONTOCARRYOUTWHOLEMEMBERS，WHOLEPROCESSESANDALLDIRECTIONSCONTROLSTHISSTUDYANALYZEDTHETHOUGHTSANDWAYSONIMPROVINGTHEINTERNALCONTROLSYSTEMOFCHINESEAIRLINESNEPURPOSEISTOHELPTHEENTERPRISESEVADERISLREDUCECOSTRATIONAL，PROTECTTHEPROPERTYSAFETYANDINTEGRITYPROMOTEALLTHEMANAGEMENTEXECUTEDEFFECTIVELYCARRYOUTTHEIRPROFITTARGETANDMAKEII

簡介：Y1088955學(xué)棱代碼10475河南大學(xué)研究生碩士學(xué)位論文南京國民政府民用航空業(yè)研究1927～1937ONCIVILIANAVIATIONCONSTRUCTIONLEDBYNANKINGKUOMINTANGGOVERNMENT，19271937專業(yè)名稱專業(yè)代碼研究方向年級研究生姓名導(dǎo)師姓名、職稱完成日期論文主題詞中國近現(xiàn)代史060107民國史二OO四級張帆欒景河副研究員二OO七年五月南京國民政墑使I叫民用航空與國家在航空教育方面的投入，同時也為航空事業(yè)的發(fā)展積累了智力支持。四、對南京國民政府時期民航建設(shè)的評價。這一時期，國家的民航建設(shè)得到了初步發(fā)展，社會對于民航關(guān)注度日漸提高，民眾更進(jìn)一步認(rèn)識到航空與國家主權(quán)息息相關(guān)，調(diào)動了全社會參與建設(shè)民用航空的積極性。但也要客觀地看到，南京國民政府在實施民航建設(shè)的過程中存在的各種問題。例如各部門、各地區(qū)的權(quán)益之爭，國營與民營之爭，以及制約民航發(fā)展的技術(shù)性瓶頸等，都是造成南京國民政府的民用航空規(guī)劃“中途天折”的根本原因。關(guān)鍵詞南京國民政府；交通；民用航空Ⅱ

簡介：中國民航大學(xué)碩士學(xué)位論文基于邊際成本的航空公司航班班次優(yōu)化研究姓名張偉申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師王霞20070319中國民航大學(xué)碩’卜學(xué)位論文ABSTRACTCIVILAVIATIONISANINDUSTRYOFLOWPROFIT，THEOPENTOTHECIVILCAPITALINTHEAIRTRANSPORTATIONMARKETANDTHESOARINGOILPRICEGIVEABIGPRESSONTHEPROFITOFAIRLINESTHOSEMAKETHEMOREACUTELYCOMPETITIONONTHEMALKETOFAIRTRANSPORTATIONANDTHECOMPETITIONWILLBRINGTOTHERISINGOFPRICEANDTHEUPGRADINGOFSERVICEUNDERTHEENVIRONMENT，THESURVIVALOFAIRLINESWILLBEMOREHARDLYONTHEONEHAND，EVERYBIGAIRLINEJOINSINTOAVIATIONALLIANCEPOSITIVELYONTHEOTHERHAND，THEAIRLINESALEENHANCINGMANAGEMENTLEVELOFTHEMSELVESHOPINGGETMOREPROFITFROMTHEMOREPROFESSIONALOPERATIONMARGINALCOSTISAIMPORTANTTHEORYOFMICROECONOMICGOODCONTROLONTHERELATIONSHIPOFMARGINALCOSTANDMARGINALREVENUECANREDUCETHECOSTANDINCREASEPROFITINTHISPOINTOFVIEWMARGINALCOSTHASAGOODFUNCTIONINTHEPROCESSOFUPGRADINGMANAGEMENTLEVELOFAIRLINESATFIRST，THISPAPERELABORATESTHEMEANSOFFORECASTOFPASSENGER’SDEMANDOILAFLIGHTCOURSEANDTHECOSTOFASCHEDULEDFLIGHTSECOND，RESEARCHTHESCHEDULEPLANNINGOFAIRLINESBASEDONMA唱INALCOSTATLAST，GIVEASIMPLEANALYZEOFSCHEDULEPLANNINGANDPRICECHANGINGBASEDONGAMETHEORYTHEMAINCONTENTOFRESEARCHASFOLLOWED1ANALYZETHEPROBLEMOFSCHEDULEPLAN2ELABORATETHEMEANSOFFORECASTOFSCHEDULECOSTANDPASSENGER’SDEMAND3ASIMPLEINTRODUCTIONOFMARGINALCOSTANDANALYZETHERELATIONSHIPOFMARGINALCOST，RESOURCEOPTIMUM4ARESEARCHOFTHEAPPLICATIONPRINCIPLEOFMARGINALCOSTONONEFLIGHTCOURSE5INTRODUCETHEOPTIMUMOFSCHEDULEPLANINTHENETWORKBASEDONMARGINALCOST，ANDFOUNDAMODEL6ANALYZEOFSCHEDULEPLANNINGANDPRICECHANGINGBASEDONGAMETHEORYKEYWORDSMARGINALCOSTFORECASTOPTIMUMSCHEDULEPLANGAMETHEORYFLIGHTFREQUENCY

簡介：毒T歹蔑士學(xué)摘要RESEARCHONTHEKNOWLEDGEMANAGEMENTMECHANISMBASEDONAVIATIONPRODUCTINNOVATIONABSTRACT弛LOWLCDGEISCONSIDERCD勰趾INLPORTA呲陀SOILRCEFORENTEIIDSETOIMPROVEPERFB珊如CE齜DSUSTAILLCOMPETITIVEADV柚TAGEINRECCNTYC盯S，L【NOWLEDGEM棚GEMENTH嬲BROUGHTALOTOFAT把呲ION自O(shè)MACADEMICANDBL塔INESSCO姍LIILITIESAVIATI∞PRODUCTSHAVEAGREATIMPA眥ONTLLEMMONALDEFEN∞觚DECONOMYDEVELOPMCNTBUTTLLECURRENTMANAGEMENTMODE獅DM眥AGERIALTOOLSHAVERES仃IC屯EDTHEAVIATIONPRODUCTI衄OVALIOMTHEREFBRC，TLLEADV姐CEDNLEORYAILDMEⅡLODSARENCEDEDTODI州也EIILILOVATIONMAMGEMENTOFAVI砒IONPRODUCTSTHEPU巾O∞OFTHISPAPER矗TOANALYZE妣DDISCU瞄THEAPPLICALJONOFIⅢTHEORYINAVIATIONPFODLJCTIILNOVATIONBY1HETLLEORETICAL觚DEMPIRICALMETLLODOLO黟THISP印ERSOUGHTTOINVESTIGATETHEJOIM呻ACTOFO唱齜1王ZATIONALSTMCTILRE，CULTIL∞ANDIT∞HOWJEDGCMAMGEI眥MANDINNOV缸IONPEM嘲瑚CE，MEINNUENCEOFKNOWIEDGCM鋤AGEMEM∞INILOVATI∞PE響咖腫CEB嬲ED∞E【IS垃NGNTELAN鵬ABOUTHOWLEDGEMANAGEMENTANDCOMPLEXPRODUCTSYSTEMS，TEN咖TLLE∞SANDACONC印TILALMODELWE∞D(zhuǎn)EVELOPEDREGARDINGTLLEIMENELATIOILSTLIPOFTTLEFIVEC0咖CTSORGAILIZATIONAL咖CTURE，CILLN鵬，玎，KNOWLEDGEM鋤AGEINEMANDIRI∞VATION叫BMALLCEASLLⅣCYW勰CONDUCTEDT0COLLECTDA_TAONPANICIP觚TS’PERCEPTIO粥OFMEIRO瑪AIIIZATIONS’STNLCTIL∞，CULTILRE，IT，LMOWLEDGEM鋤GEMCNTARIDINMW砒IONPERFONNAN∞WBSENT285QUESTIO衄AIRESBYEMAILORPOSTALNLAILULTIMA鈀LY，190E腧CTIVEQLLESTIO衄A岫SWE∞RECEIVED鋤DBEC鋤ETESTDATA試THISPAPEL111％、ⅣCLLSEDS蟣烈URALE‘LUATIONMODELINGSEMTOTESTTHECON∞PTLLALMODELANDTCNHⅥOTHESIZCDRELATIOM峋PSSPSS∞行船RE鋤DAINOS掣APTLICS、V鵲TAKEN嬲姐ANALYSISTOOLSAFT盯W礬SWE“EWEDALLTHEOUTPUTSAND趾ALYZEDTHERCSULTSTOMAKECLE盯ANMEREIATI0璐LLIPS鋤ONGMISMODELTHEREAREMAILLCONCLUSIONSLLLATC觚BED“1WNFBMTHETHESIS1ORGANIZATIONALSTRUCTURE，CULTURC鋤DIT位姍WEREⅡLRECDI虢REM邪PECTSOFO唱撕蠲TI伽IALFKTORSTLIATCAILA丘B(yǎng)CTINNOVATIONPERFO肌ANCEALLOFTBEMWERERELATEDWITHEACHOTHERSOIILTHEPROCES8OFAVIATI∞PRODUCTIRLNOVATION，TLLEDEVEIOPMCNTOFTLLREEORGAILIZATIO艙LF砬TORSSHOULDBECOORDINALED2THERESULTSSUGGES把DMATRGAILIZATIONALSTNL咖RC，CULTILREINLPACTEDONKNOWLEDGEMA眥GEMENTANDIMLOVATIONPERFB衄ANCE0RG挪LIZATIONAL蛐MCTUREHADALARGERPOSITIVEIILLPACT∞KNOWLEDGEMANAGEMENTANDO刪枷ONALCIILTILREHADALARGERPOSMVEIRILPACTONINILOVATIONPERFBMANCEBUTRRFHCTOFHADILOPOSITIVEIMPACT∞KNOWLEDGEM黝GEMENT鋤DⅡ

簡介：現(xiàn)代物流業(yè)是在全球經(jīng)濟一體化、區(qū)域化及社會化大生產(chǎn)條件下生產(chǎn)關(guān)系深化、整合產(chǎn)生的必然結(jié)果?，F(xiàn)代物流業(yè)的發(fā)展給機場的功能及航空物流業(yè)的發(fā)展帶來極大的影響。機場更多地作為航空物流價值鏈中的關(guān)鍵環(huán)節(jié)為航空物流企業(yè)搭建空中樞紐、陸地樞紐、實物交換平臺、信息交換平臺。航空物流業(yè)中貨運的戰(zhàn)略性地位日益突顯，對信息傳遞效率、業(yè)務(wù)流程順暢、配套服務(wù)齊全的要求越來越高。深圳機場物流板塊的使命也應(yīng)配合機場功能的轉(zhuǎn)變，為航空物流業(yè)務(wù)鏈成員企業(yè)提供具有綜合服務(wù)功能的平臺，對物流資源進(jìn)行整合，逐步形成各方參與的新的貨運平臺；加快信息化建設(shè)，理順業(yè)務(wù)流程；提供配套政策，吸引區(qū)域物流市場資源及貨運航空公司；統(tǒng)一規(guī)劃貨運基地；改善通關(guān)環(huán)境，提高貨物處理效率。本文首先評述了機場及航空物流業(yè)的發(fā)展趨勢，探討了目前深圳機場物流板塊構(gòu)成及功能設(shè)定，在此基礎(chǔ)上分析了目前板塊中存在的問題，最后針對深圳機場航空物流板塊整體及各板塊業(yè)務(wù)的發(fā)展提出了措施建議。

簡介：航空服務(wù)質(zhì)量現(xiàn)狀及發(fā)展戰(zhàn)略研究－以海南航空公司為例航空服務(wù)質(zhì)量現(xiàn)狀及發(fā)展戰(zhàn)略研究－以海南航空公司為例THESERVICEQUALITYOFTHEDOMESTICAIRLINESTHESTUDYONDEVELOPINGSTRATEGYTAKEHAINANAIRLINEASANEXAMPLE學(xué)校上海交通大學(xué)學(xué)院安泰經(jīng)濟與管理學(xué)院專業(yè)工商管理（MBA）作者劉亞婷導(dǎo)師胡巍學(xué)號1051209347班級M0512092答辯日期2007年6月10日關(guān)鍵詞關(guān)鍵詞海航，服務(wù)質(zhì)量，客戶，員工

簡介：復(fù)旦大學(xué)碩士學(xué)位論文我國航空公司以市場為導(dǎo)向的戰(zhàn)略轉(zhuǎn)型研究以DH公司為案例姓名呂少君申請學(xué)位級別碩士專業(yè)高級管理人員工商管理指導(dǎo)教師蘇勇20070929S05E025152呂少君我國航空公司以市場為導(dǎo)向的戰(zhàn)略轉(zhuǎn)型研究摘要作為國內(nèi)三大航空公司之一，DH公司經(jīng)歷了不平凡的發(fā)展歷程，發(fā)展成今日不俗的規(guī)模和市場地位。但在國際國內(nèi)新的市場形勢下，DH也遇到了戰(zhàn)略挑戰(zhàn)。如何調(diào)整自己的發(fā)展戰(zhàn)略，迎接來自各個方面的挑戰(zhàn)，是擺在DH面前的重大戰(zhàn)略問題，也是本文研究的主旨。論文首先分析了國際民航市場的發(fā)展概況，以及未來的市場空間和發(fā)展趨勢。作為世界民航的發(fā)源地和目前世界民航市場的龍頭，美國民航的發(fā)展情況也是需要重點關(guān)注的，因此接下來又介紹了美國民航的發(fā)展歷程和發(fā)展現(xiàn)狀，并預(yù)測了美國民航市場未來十?dāng)?shù)年的發(fā)展空間。論文的第三章著重介紹了我國民航的發(fā)展情況，主要是發(fā)展的歷程五個階段，目前的發(fā)展?fàn)顩r，市場競爭態(tài)勢等，最后也預(yù)測了未來數(shù)年內(nèi)我國民航市場的發(fā)展趨勢。第四章里面，通過引入管理學(xué)大師邁克爾伯特的五種競爭力模型，分析了我國傳統(tǒng)國有航空公司目前面臨的五種競爭力，分別是潛在市場進(jìn)入者覬覦中國市場的外資航空公司、現(xiàn)有市場競爭者三大航空公司之間的競爭、替代者鐵路、水路運輸工具等供應(yīng)商討價還價能力航油企業(yè)、飛機租售企業(yè)等和消費者討價還價能力乘客。論文在第五章開始討論DH的發(fā)展歷程及發(fā)展現(xiàn)狀，過去發(fā)展戰(zhàn)略中的誤區(qū)，以及在新的階段下，根據(jù)“十一五”規(guī)劃的思想，調(diào)整DH的發(fā)展戰(zhàn)略。第六章開始研究DH戰(zhàn)略轉(zhuǎn)型的策略支持，建議通過財務(wù)政策、市場營銷策略和企業(yè)文化建設(shè)策略等方面進(jìn)行轉(zhuǎn)變。在財務(wù)政策上，必須轉(zhuǎn)變理念，走穩(wěn)健財務(wù)的戰(zhàn)略路子；市場營銷方面，通過渠道營銷、服務(wù)營銷、網(wǎng)絡(luò)營銷、關(guān)系營銷和大客戶營銷的營銷策略組合，以支持DH的戰(zhàn)略轉(zhuǎn)型。關(guān)鍵字航空公司戰(zhàn)略轉(zhuǎn)型

簡介：復(fù)旦大學(xué)碩士學(xué)位論文航空公司航油風(fēng)險管理與航油保值研究以中國東方航空股份有限公司為例姓名肖順喜申請學(xué)位級別碩士專業(yè)高級管理人員工商管理指導(dǎo)教師陳穎杰20070428S05E025102肖順喜航空公司航油風(fēng)險管理與航油保值研究ABSTRACTJETFUELEXPENSESACCOUNTFORALARGEPROPORTIONINTHETOTALCOSTFORAIRLINECOMPANIESFUELCOSTDIRECTLYINFIUENCESACOMPANY’SABILNYTOMAKEAPROFITESPECIALLYTHEINCREASINGFUELCOSTINRECENTYEARSHASGREATLYAGGRAVATESRISKSFORCHINA’SAIRTRANSPORTATIONINDUSTRYBEARINGINMINDTHATSHABBYEARNINGSWILLBESWEPTAWAYANDANTHEDILIGENCEANDDELIBERATIONWILLBETURNTONAUGHTBECAUSEOFVOLATILITYOFINTERNATIONALOILMARKEHAIRLINECOMPANIESSHOULDSTRATEGICALLYUNDERGORISKMANAGEMENTTOSHEATHUNFAVORABLEIMPACTDUETOFUELFLUCTUATIONSTHISTHESISWILLFIRSTLYANALYZEJETFUELRISKSTHATAIRLINECOMPANIESENCOUNTERANDTHEINFLUENCEOFFUELCOSTONTHEPROFITEARNINGOFAIRIINECOMPANIES，SPECIFICALLYFORLEADINGINTERNATIONALANDDOMESTICAIRLINESCOMPANIESANDEASTERNAIRLINE嬲WELLLATERWEWILLDISCUSSTHENECESSITYOFCOSTCHECKMECHANISMINWAYOFRISKMANAGEMENTINSTRUMENTSANDSTRATEGYSIGNIFICANCEOFRISKMANAGEMENTINTHEFOURTHCHAPTERWEWILLFOCUSONHOWTHELEADINGINTERNATIONALAIRLINECOMPANIESMAKEUSEOFFUELHEDGE，ANDITSROLEINOILRISKMANAGEMENTACASESTUDYANDANORMATIVEANAIYSISAREALSOPROVIDEDTODEMONSTRATEACTUALEFFECTOFFUELHEDGEINTHEAIRLINECOMPANYOPERATIONSHEDGEMECHANISMANDINSTRUMENTSAREGIVENINDETAILINCHAPTER5FUELHEDGEINPRACTICEANDMANAGEMENTINPARTICULARINTHEPAPERMARKETWILLGUIDETHECOMPANYBOTHINOPERATIONANDDEVELOPMENTINTHELONGRUNLASTBUTNOTTHELEASTTHISTHESISEXPLORESTODEVELOPASCIENTIFICASSESSMENTSYSTEMBASEDONEASTERNAIRLINE’SACTUALPRACTICEANDOPERATIONINFUELHEDGEKEYWORDAIRLINESCOMPANYFUELRISKFUELHEDGEF56IV

簡介：中國民航大學(xué)碩士學(xué)位論文國內(nèi)航空客運市場競爭策略的博弈分析姓名楊婧利申請學(xué)位級別碩士專業(yè)計算數(shù)學(xué)指導(dǎo)教師牟德一20070320ABSTRACTWITHTHEDEREGULATIONOFAIRLINEINDUSTRY，AIRLINESHADSOLDLOWPRICEAIRFARESTOCOMPETEWITHOTHERSBECAUSEOFSOMEREASONS，WHICHMADETHEAIRLINEINDUS廿YTOTHEBADFORATIMEOURGOVERNMENTHADTAKENSOMEMEASURESTOHOLDOUTTHEIRACTIONIN2002ANDHADRECOMBINEDOURAIRLINEINDUSTRYIN2002；INSUCCESSIONCHINAALLOWEDMOREFOREIGNAIRLINESTOJOINOURINDUSTRYSINCESHEHADATRADEOFFWITHTHEUNITEDSTATESINJULY2004ESPECIALLYINMARCH，2005，THEFIRSTAIRLINERUNBYTHELOCALPEOPLE，CALLEDAOKAI，STARTEDTOPRACTICETHEAIRTRANSPORTATIONINDUSTRYHASBEENINACOMPLEXANDDIVERSEENVIRONMENTFROMTHENONTHEECONOMICCHANGESRESULTSINACHANGEOFAIRTRANSPORTATIONINDUSTRYINTHEWORLD，WHICHBECOMESMUCHNARROWFORAIRLINES，ITISURGENTFORTHEMTOMAKETIGHTDECISIONSTOFACETHECOMPLEXMARKETTHISPAPEREMPHASIZESONAIRLINESDECISIONSINSCHEDULEDFLIGHTPLAN，INCLUDINGNETWORKSTRUCTURE，F(xiàn)REQUENCY，PLANESSIZEANDSOONANDITMAINLYATTEMPTSTOSOLVETHEFOLLOWINGQUESTIONSFIRST，ITAPPLIESSEVERALMETHODSTOMAKESOMEPREDICTIONBASEDONTHEPREDICTIONANDSOMEASSUMPTIONS，APROGRAMMINGMODELANDACOURNOTMODELARCUSEDTOANALYSEHOWTODECIDEFLIGHTPATTERNINMONOPOLYORCOMPETITIONENVIRONMENTFINALLYBYSEVERALOPTIMIZINGMODELSANDANONCOOPERATIVEGAMETHEORYMODEL，AMETHODISGIVENTOSOLVEHOWTOARRANGESCHEDULES，INCLUDINGPLANESIZE，F(xiàn)REQUENCYANDAIRFARES，TOEARRINHSNETWORKUNDERDEREGULATIONSFORANAIRLINEKEYWORDSAIRTRANSPORTATION，COMPETITIONSTRATEGY，SCHEDULEDFLIGHTPLAN，GAMETHEORYII

簡介：中國民航大學(xué)碩士學(xué)位論文我國航空公司飛機融資模式研究姓名朱岳明申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師吳桐水20070320中國民航大學(xué)碩士學(xué)位論文ABSTRACTTOADAPTTOTHERAPIDDEVELOPMENTOFCIVILAVIATIONINOURCOUNTRYAIRLINESMUSTSPREAD也EIFFLEETANDSHOULDALSOCONTINUALLY丘NANCETOMCCTTHEFLEETSPREADCOMPARINGTOTHEFINANCINGMODELOFFOREIGNADVANCEDAIRLINES，THEREAREMOREIRRATIONALANDUNECONOMICALFACTORSINTHEAIRLINESOFCHINAWHICHHANDICAPTHEHEALTHYDEVELOPMENTOFTHESEAIRLINESHOWTO6NAN∞ANDCHOOSEFINANCINGMODELSCIENTIFICALLYISVERYIMPORTANTTOAIRLINESOFCHINAWHOSECAPITALISVERYLIMITEDANDISALSOASIGNIFICANTPROBLEMTHATNOEDSTOBESETTLEDINTHE∞URSCOFAIRLINESDEVELOPMENTTHEREARESIXCHAPTERSINTHISPAPERITSTARTSWITHTHEINTRODUCTIONOFCOMMONENTERPRISEFINANCINGTHEORYTHEAIRCRAFTFINANCINGANDTHECHARACTERSANDRISKOFEVERYFINANCINGMODELINTHISPAPERBYCOMPARINGTOTHECHARACTERSOFFINANCINGMODELBETWEENADVANCEDAIRLINESINFOREIGNCOUNTRIESANDTHEONESINCHINATHEPROBLEMSTHATEXISTINOURAIRLINESHAVEBEENFOUNDOUTNEXTITINTRODUCESTHEFACTORSTHATAFFECTTHECHOICEOFFINANCINGMODELINPAPERINORDERTOSOLVETHEPROBLEMSABOVEMENTIONEDITPRESENTSTHEFUZZYAHPCOMPREHENSIVEASSESSMENTMODELWHICHCOULDCOMPREHENSIVELYASSESSTHEEFFECTOFFINANCINGMODELTHISVIEWPOINTISTHEKEYONTHEWHOLEINTHEENDITGIVESSOMEIMPORTANTSUGGESTIONSONIMPROVINGTHEPRESENTFINANCINGMODELTODECREASETHEFINANCINGRISKANDCOSTINTHEPAPERAPPLYINGTHEENTERPRISEFINANCINGTHEORYTOTHEAIRCRAFTFINANCINGANDESTABLISHINGTHEFUZZYAHPCOMPREHENSIVEASSESSMENTMODELWHATWILLPROVIDEASCIENTIFICDECISIONMAKINGWHENCHOOSINGEQUALFINANCINGMODELTHISPOINTISBOTHINNOVATIVEANDCREATIVEHA11ITWILLGIVEAVALUABLEREFERENCETOTHEAIRCRAFTFINANCINGDECISIONMAKINGOFAIRLINESINCHINAINTHEPAPERKEYWORDSAIRLINE，F(xiàn)INANCINGFINANCINGMODEL，F(xiàn)UZZYAHPCOMPREHENSIVEASSESSMENTⅡ

簡介：南京航空航天大學(xué)碩士學(xué)位論文X工廠X型航空發(fā)動機高低壓壓氣機維修工時定額設(shè)計姓名周燕申請學(xué)位級別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師周根然20070301X工廠X型航空發(fā)動機高低壓機匣維修工時定額設(shè)計IIABSTRACTTHEMAINTENANCEOFAEROENGINEISAWHOPPINGCOMPLICATEDJOB,BECAUSEITINCLUDESMILLIONSOFPARTS,ANDTHECYCLEISALSOLONGCOMPAREDWITHTHEDEVELOPEDCOUNTRY,WEHAVEMUCHLOWERPRODUCTIVITYSINCETHEREQUESTSFORCOSTANDCYCLEAREHIGHER,WESHALLPAYMOREATTENTIONTOTHERESEARCHEOFWORKQUOTAIDISCUSSEDTHESTATUSQUOANDTRENDOFMROMARKETINTHEPAPERFIRSTLY,WHICHDREWOUTTHEBACKGROUNDANDIMPORTANCEOFTHISJOBTHERELATIVETHEORIESAREINTRODUCEDINCHAPTER2AFTERTHAT,THISPAPERANALYSESTHEOLDWORKQUOTAOFXFACTORY,ANDPOINTSOUTTHEMAINPROBLEMSINTHEOLDSYSTEMBYMEANSOFWORKSTUDY,WHICHCONTAINSMETHODSSTUDYANDWORKMEASUREMENT,THISPAPERADVANCESANEWSYSTEMOFWORKQUOTATHEPURPOSEOFTHISPAPERISTOFINDAWAYFORTHEDESIGNOFMAINTENANCE’SWORKQUOTA,WHICHISDIFFERENTFROMTHEMANUFACTURINGWORKQUOTAANDIHOPETHISPAPERWILLBEHELPFULFORTHEFURTHERDEVELOPMENTOFTHEENTERPRISEKEYWORDSAEROENGINEMAINTENANCE,QUOTA,WORKSTUDY,METHODSSTUDY,WORKMEASUREMENT

簡介：西南交通大學(xué)碩士學(xué)位論文南方航空公司服務(wù)差異化研究姓名孔凡生申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師賈建民20070305西南交通大學(xué)碩士研究生學(xué)位論文第Ⅱ頁ABSTRACTTHEPAPERHASSTUDIEDUNDERTHESTEADYANDRAPIDGROWTHINCHINASMACROECONOMICSITUATION,CHINASAVIATIONPOLICYHASGRADUALLYBECOMECOMPARATIVELYRELAXED,ANDTHEEIVILAVIATIONINDUSTRYISBOUNDTOANUNPRECEDENTEDOPPORTUNITYFORDEVELOPMENT．THESITUATIONWILLBEMOREINTENSEAMONGDOMESTICAIRLINES．SOUTHERNAIRLINEFACESOPPORTUNITIESANDCHALLENGES，SOTHISPAPERINCLUDESHOWTOCHOOSETHERIGHTSTRATEGYTOENHANCETHECOREDIFFERENCEBETWEENCOMPETITIVENESSANDHOWTOACHIEVEARANGEOFISSUES．THISPAPERHOLDSTHATTHETRADITIONALMICROECONOMIESANDDESCRIBED,AVIATIONINDUSTRYISNOTACOMPLETELYMONOPOLISTICMARKETSHUCTU佗，BUTACOMPETITIONMARKETSTRUCTURE．RATHERCOMPETITIONINTHEMARKETSHOULDBEAMONOPOLY．FORTHEAVIATIONIUDUSTRYINTHENEWECONOMICEONDITIONSCANBECOMPETITIVEWITHALOTOFFEATURESU．S．AIRTRAFFICCONTROLREFORMHASPROVENTHISPOINT．INCHINA,THESKYHASBECOMEINCREASINGLYOPEN,ANDTHEREARESOME10PRIVATEAIRLINESINOPERATION．MOREOVER,ANINCREASINGNUMBEROFFOREIGNAIRLINESEAGERTOENTERCHINATOSEIZETHIS15YETNOTFULLYDEVELOPEDANDHASUNLIMITEDPOTENTIALAHUGEMARKETUNDOUBTEDLYWILLBEMOREFIERCECOMPETITIONINCHINASAVIATIONINDUSTRY．FACEDWITHTHECURRENTSITUATIONANDFORMULATECORRECTANDEFFECTIVEDEVELOPMENTSTRATEGYISTHEMOSTPRESSINGTASKFOREACHAIRLINE．THISPAPERANALYZESTHESTRENGTHSANDWEAKNESSES，COMPETITIONENVIRONMENT,MARKETDEMANDSOFTHESOUTHERNAIRLINES．WEINSISTTHATSERVICEDIFFERENTIATIONSTRATEGYSHOULDBEBUILTTHATSHOULDSEIVETOENHANCECORECOMPETITIVENESS．FIRST，DRAWONADVANCEDINTEMATIONALHUBCONSTRUCTIONPHILOSOPHY,ANDACTIVELYPROMOTE”THEGUAAGZHOU8EIJING”DOUBLEHUB,THROUGHTHENETWORKOFFLIGHTSANDSCIENTIFICWAY,TOACHIEVE”ANYTWOPOINTS，ANDANYTIME”VISITORSSMOOTHLY,CONVENIENTTRANSFERSERVICE．SECONDLY,ESTABLISHCOORDINATIONOFDIFFERENTSERVICESANDHUMANRCSOUEEESSYSTEM,THROUGHINTERNALMARKETINGSTA正SATISFIEDWITHTHESTAFFOFTHEWORKENVIRONMENTFULLOFENTHUSIASMANDVITALITYAND,INORDERTOACHIEVECUSTOMERSATISFACTIONPASSENGERSERVICESANDENHANCECUSTOMERLOYALTYBYIMPROVINGCUSTOMERSATISFACTION．FINALLY,THECOMPANYMUSTCONTINUETOIMPLEMENTSTANDARDIZATION，ANDSTRIVETO5EQVETHEEXPECTED