簡介：電子科技大學(xué)UNIVERSITYOFELECTRONICSCIENCETECHNOLOGYOFCHINA工程碩士學(xué)位論文ENGINEERINGMASTERDISSERTATION（電子科技大學(xué)圖標）論文題目X型號航空發(fā)動機項目成本管理研究工程領(lǐng)域項目管理指導(dǎo)教師雷鳴副教授作者姓名郭振宇班學(xué)號200751101002分類號密級UDC學(xué)位論文X型號航空發(fā)動機項目成本管理研究（題名和副題名）郭振宇（作者姓名）指導(dǎo)教師姓名雷鳴、副教授、博士、電子科技大學(xué)程榮輝、研究員、碩士、中國燃氣渦輪研究院（職務(wù)、職稱、學(xué)位、單位名稱及地址）申請學(xué)位級別工程碩士專業(yè)名稱項目管理論文提交日期2008年12月8日論文答辯日期20081130學(xué)位授予單位和日期電子科技大學(xué)2009年6月29日答辯委員會主席評閱人二〇〇九年六月二十日注1注明國際十進分類法UDC的類號

簡介：南京航空航天大學(xué)碩士學(xué)位論文面向航空公司的備件投資關(guān)鍵技術(shù)研究姓名徐鵬飛申請學(xué)位級別碩士專業(yè)交通運輸規(guī)劃與管理指導(dǎo)教師左洪福20080101面向航空公司的備件投資關(guān)鍵技術(shù)研究IIABSTRACTINDERTOEXPSERVICEMARKETAIRLINECOMPANIESAREWILLINGTOPURCHASESTSOFPLANESONONEHITCANBRINGSCALEECONOMYBUTONOTHERHAIRLINESWILLHAVETODEALWITHTHEINVESTMENTPROBLEMSABOUTSPAREPARTSONAVERAGE25OFTOTALCURRENTFUNDSWILLBESPENTONSPAREPARTSAGOODINVESTMENTPLANWILLBRINGTHEHUGEGAINSTOAIRLINESSOHOWTOREDUCEOPTIMIZETHEEXPENSESISVERYIMPTANTLACKOFTHETHEYASGUIDANCEAIRLINESCARRYONTHEINVESTMENTPLANSACCDINGTOEXPERIENCEATPRESENTTHEBLINDNESSOFDECISIONMAYRESULTINMUCHDISADVANTAGETOTHEDEVELOPMENTOFAIRLINESTHISTHESISISTHESTUDYBASEDONARJ21SPAREPARTSITEMWHICHDONEBYTHERMSCENTEROFTHECIVILAVIATIONCOLLEGENUAAAVICICOMMERCIALAIRCRAFTCOLTDDISCUSSESTHEINVESTMENTANALYSISINDETAILTOSOLVETHREEKEYPROBLEMS“WHICHTYPEOFAIRCRAFTSHOULDBEINVESTEDIN”“HOWTOCHOOSETHESPAREPARTS”“WHOCANBEGOODSUPPLIERS”THEYAREUSEFULFTHEAIRLINES’INVESTMENTINSPAREPARTSATFIRSTTHEARTICLESTATESTHEIMPTANCENECESSITYOFINVESTMENTTHENANALYSESTHEPROBLEMSWITHTWOSTAGESATDEMONSTRATIONSTAGEDISCUSSESTHETHEYOFFECASTINGTHECAPITALDEMTHEFEASIBILITYOFSOMEOTHERINVESTMENTMODESINDERTOANSWER“WHICHTYPEOFAIRCRAFTSHOULDBEINVESTEDIN”QUESTIONTHISPARTSETSUPMATHEMATICSMODELSTOFECASTTHEEXPENSESFPURCHASINGMAINTAININGBESIDESITALSODEMONSTRATESINVENTYPOOLINGISANECONOMICALINVESTMENTMODEMAKINGCHOOSINGSCHEMESISTHEKEYRESEARCHCONTENTSATOPERATIONSTAGEBASEDONRELIABILITYTHEYTHEDEMMODELOFSPAREPARTSTHEARTICLEUSESMARGINALANALYTICMETHODTOSEEKTHEEQUALIZATIONPOINTOFRELIABILITYFUNDITWILLANSWER“HOWTOCHOOSETHESPAREPARTS”ATLASTITISNECESSARYTODOASUPPLIEREVALUATIONTOTHEQUESTIONOFATTRIBUTEEXISTINGWITHQUANTITATIVEATTRIBUTEATTHESAMETIMEATTRIBUTEWEIGHTHAVINGADYNAMICSACTERISTICBRINGUPANEVALUATIONOFSPAREPARTSSUPPLIERSBASEDONFUZZYMULTIPLEATTRIBUTEGROUPDECISIONMAKINGOWAOPERATSITISMEACCURATEFAIRLINESKEYWDSAIRLINESAIRCRAFTSPAREPARTINVESTMENTCOSTMAINTENANCEPOOLINGSUPPLIER

簡介：北京交通大學(xué)碩士學(xué)位論文山東航空股份有限公司發(fā)展戰(zhàn)略研究姓名華津濤申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師袁倫渠20080501ABSTRACTABSTRACTSINCEBEGINNINGITSBUSINESSIN1994，SHANDONGAIRLINESCO，LTDHASDEVELOPEDVERYFASTTHROUGHFUNDRAISING，F(xiàn)LEETEXPANDINGANDMARKETDEVELOPINGBECAUSEOFTHEINCREASEDMARKETINGCOMPETITION，HIGHJETFUELCOSTSANDAVIATIONRIGHTSOPENTHECOMPANYISFACINGUNPRECEDENTEDDIFFICULTIESASTHEFIRSTESTABLISHEDREGIONALAIRLINES，THECOMPANYMUSTMAKEAGENERALSTRATEGYWHICHCANMEETTHECHARACTERISTICSOFTHEENTERPRISESASWELLASTHEMARKETUNDERTHESITUATIONOFGLOBALECONOMICINTEGRATIONACCORDINGTHEGENERALSTRATEGYTHECOMPANYSHOULDALSOMAKEASERIESOFHIGHEFFICIENTMEASURESANDMAKERIGHTDECISIONFORWHATSHOULDDOORNOTDOINORDERTOSEEKMOREDEVELOPINGSPACETHEPAPERHASSTUDIEDSHANDONGAIRLINES’DEVELOPINGSTRATEGYACCORDINGTOTHEASSOCIATEDTHEORIESANDMETHODSTOTHESTRATEGYTHEPAPERHASANALYZEDTHEMACROECONOMICENVIRONMENTCOMPETITIONSITUATIONINTERNALQUALITYMANAGEMENTANDDEVELOPINGCONDITIONSOFSHANDONGAIRLINESM幻U班THEANALYSISMETHODSOFPESTANDSWOTTHEANALYSISRESULTSASFOLLOWINGTHEREARESOMEADVANTAGESBUTALSOSOMEDISADVANTAGESFORTHECOMPANYTHECOMPANYNOTONLYHASINTERNALADVANTAGESBUTALSOHASDISADVANTAGESWHEREASTHIS，THECOMPANYMAKETHESTRATEGICMISSIONGUIDELINE，GROWTHDIRECTIONANDOVERALLSTRATEGICSYSTEMMEANTIME，UNDERTHEOVERALLSTRATEGICDIRECTION，ESTABLISHFUNCTIONALSTRATEGICSYSTEMOFFINANCE，POWERRESOURCESALESMARKETINGANDENTERPRISECULTUREANDPROVIDETHEKEYADVISESKEYWORDSAIRLINES；STRATEGY；COMPETITION

簡介：中國海洋大學(xué)碩士學(xué)位論文中國民用航空公司戰(zhàn)略成本分析來自南方航空公司的證明姓名張寧申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師羅福凱20070610MBA硬士畢業(yè)論文我國民用航空公司戰(zhàn)略成本分析THEANALYSISOFCHINAAIRLINESCOSTSTRATEGYPROVEDBYSOUTHERNCHINAAIRLINESABSTRACTHAVINGEXPERIENCEDASTRATEGICREORGANIZATIONANDFORMEDTHETHREEMAJORAVIATIONGROUPS，CHINASAIRLINESARE，PREPARINGFORTHE，COMPLETEOPENUPOFTHEDOMESTICCOMMERCIALAVIATIONAFTERENTERINGWTO，INORDERTOKEEPINLINEWITHTHEINTERNATIONALAIRANDCAPTURETHEMARKETSHAREWITHTHEINTERNATIONALLARGESCALEAIRLINEALTHOUGHTHEAVIATIONINDUSTRYHASDEVELOPEDRAPIDLY，THEHIGHCOSTSANDTHEGREATLOSSOFMOSTDOMESTICAIRLINESSERIOUSLYHAVEAFFECTEDTHEIRCOMPETITIVENESSANDSUSTAINABLEDEVELOPMENTTHEREFORE，THEFIRSTANDFOREMOSTOFTHEDOMESTICAIRLINES’JOBSISREDUCINGHI曲LEVELSOFINTERNALCOST，GERINGARETURNTOPROFITABILITYANDCHANGINGTHEBACKWARDMANAGEMENTMODELSOASTOSECUREALEADINGPOSITIONINTHECOMPETITIONTHEMAINREASONSOFTHEHI曲COSTOFDOMESTICAIRLINEAREATTRIBUTEDTOTHEBACKWARDMANAGEMENTLEVELANDMANAGEMENTAWARENESS，ASARESULT，THISREPORTPURSUESADETAILEDCOSTANALYSISOFTHEAIRLINESFROMAMANAGEMENTPOINTOFVIEWTHATDOMESTICAIRLINESSHOULDCONDUCTALLOVERALLS仃A嗡OFTHETRANSFORMATIONPROCESSTEDUCETHECOST，ESPECIALLYTHEREFORMOFTHEBUDGETSYSTEM；THELOCALFINANCIALMANAGEMENTOFTHEAIRLINESCANRISEABC一ACTIVITYBASEDCOSTINGTOCONTROLTHECOST；MEYCANALSOBASEONTHEMODERNELECTRONICINFORMATIONTECHNOLOGIESFORTHEMANAGEMENT，TOGETHERWITHTHEIMPLEMENTATIONOFETICKETING，DEPARTURESYSTEMSANDELECTRONICTICKETSYSTEM，THEFINANCIALMEAUSTOHELPREDUCETHECOSTOFOIL，ANDENJOYINGTHEOPPORTUNITIESBROUGHTABOUTBYTHEAPPRECIATIONOFTHEREILMINBI

簡介：南京航空航天大學(xué)碩士學(xué)位論文我國低成本民營航空公司顧客滿意度主要驅(qū)動因素研究姓名金棟申請學(xué)位級別碩士專業(yè)技術(shù)經(jīng)濟及管理指導(dǎo)教師李南20080301我國低成本民營航空公司顧客滿意度主要驅(qū)動因素研究IIABSTRACTFALONGTIME，THECIVILAVIATIONINDUSTRYALWAYSISTHEHIGHBARRIERMONOPOLYINDUSTRYWITHTHEREFMOFTHECIVILAVIATIONINDUSTRYOURCOUNTRYHASRELAXEDMARKETACCESSFTHEPRIVATECAPITALTHEPRIVATEAIRLINESWILLPROMOTEINDUSTRYCOMPETITIVEPOWERSTATEECONOMYSINCE2005PRIVATEAIRLINESARESETUPINASHTTIMESOMEADOPTTHEMANAGEMENTMODELOFLOWCOSTITISANISSUEWHETHERLOWCOSTMODELFROMWHICHSOUTHWESTAIRLINESHAVEBENEFITEDF30YEARSWILLGROWUPINTHEPRIVATEAIRLINESOURCOUNTRYSTARTSTORESEARCHTHEMANAGEMENTMODELOFTHELOWCOSTPRIVATEAIRLINESINTHEMARKETECONOMICSTHROUGHTHENATIONALNATURALSCIENCESFUNDTHECASEOFSOUTHWESTAIRLINESSHOWSPROMOTINGCUSTOMERVALUEISONEOFTHEPOWERFULCOMPETITIVEADVANTAGESFAVIATIONENTERPRISESFACINGWITHTHEPRESSURETHELOWCOSTPRIVATEAIRLINESMUSTPAYATTENTIONTOTHEFACTSOFTHECUSTOMERSATISFACTIONWHICHSHOULDBECONSIDEREDASAKEYSTONEBYWHICHTHEENTERPRISECANPROMOTETHEECONOMICEFFICIENCYTHISISMYMOTIVEOBJECTIVEINTHEPAPERTHEEMPIRICALMETHODISUSEDTOSTUDYTHESUBJECTOFTHEKEYFACTSOFCUSTOMERSATISFACTIONABOUTTHELOWCOSTPRIVATEAIRLINESFIRSTLYTHISPAPERDEVELOPSMEASURESOFCUSTOMERSATISFACTIONINTHELOWCOSTPRIVATEAIRLINESBASEDONREVIEWINGTHELITERATUREINTERVIEWINGWITHCUSTOMERSSECONDLYITFINDSTHEKEYDRIVINGFACTSOFCUSTOMERSATISFACTIONBYUSINGFACTANALYSISMETHODSCONSTRUCTSTHEMODELBETWEENKEYFACTSCUSTOMERSATISFACTIONDEGREEBYSEMMETHODSTHENTHEPAPERANALYZESTHEDIFFERENCEOFTHEKEYFACTSOFCUSTOMERSATISFACTIONBETWEENTHELOWCOSTPRIVATEAIRLINESSTATEOWNEDAIRLINESCONSEQUENTLYTHEIMAGEFACTSSERVICEFACTSTRANSPTATIONQUALITYFACTSENVIRONMENTFACTSTICKETFACTSAREFIVEKEYFACTSHAVEAPOSITIVEIMPACTONCUSTOMERSATISFACTIONTICKETFACTSTRANSPTATIONQUALITYFACTSAREMEATTRACTIVEFINALLYACCDINGTOSPRINGAIRLINESITOFFERSTHECUSTOMERSATISFACTIONUPGRADINGSTRATEGYIMPLEMENTATIONFRAMEWKBYFOURSCENARIOSMODELKEYWDSLOWCOSTPRIVATEAIRLINESCUSTOMERSATISFACTIONFACTANALYSISSEM

簡介：南京航空航天大學(xué)碩士學(xué)位論文航空發(fā)動機主燃油系統(tǒng)修理流程再造研究姓名萬中華申請學(xué)位級別碩士專業(yè)管理科學(xué)與工程（工業(yè)工程）指導(dǎo)教師莊長遠20080301航空發(fā)動機主燃油系統(tǒng)修理流程再造研究IIABSTRACTINTHE“CUSTOMERCENTRIC“ERAWITHINCREASINGLYDIVERSIFIEDCUSTOMERDEMSENTERPRISESAREFACEDWITHINCREASINGLYFIERCECOMPETITIONPROCESSHASBECOMEAKEYTHATENTERPRISEGAININGCOMPETITIVENESSBECAUSEOFITSCUSTOMERIENTEDACTERISTICSTHEMOSTURGENTNEEDFTHEAVIATIONMAINTENANCEENTERPRISESARETHEPROBLEMSTHATTHEYMUSTOVERCOMEOWNEXISTENTPROBLEMSSUCHASMAINTENANCEPROCESSLIFECYCLEISLONGWAITFMETIMETHEHIGHERPROBABILITYOFMAINTENANCETHEREBYBENEFICIALTOEXISTENCEDEVELOPMENTOFTHEAVIATIONMAINTENANCEENTERPRISESINMARKETCOMPETITIONALSOBENEFICIALTOTHEDEVELOPMENTOFOURCOUNTRYNATIONALDEFENSECAUSEFIRSTLYTHEPAPERSTUDIEDALARGENUMBEROFRESEARCHLITERATUREPAPERSABOUTPROCESSREENGINEERINGATHOMEABROADINTRODUCEDTHEBASICTHEYOFPROCESSREENGINEERINGFROMTHEDEFINITIONOFTHEPROCESSREENGINEERINGMETHODSCAUSESOFFAILUREOTHERMANAGEMENTTHOUGHTSOFTHEASPECTSPROPOSEDAIMPLEMENTATIONMODELTHATSUITSPROCESSREENGINEERINGOFTHEMAINTENANCEENTERPRISESBASEDONTHESTUDYOFEXISTINGIMPLEMENTATIONPROCESSREENGINEERINGTHEMODELALSOESTABLISHEDACRESPONDINGPROGRAMEVALUATIONINDEXSECONDLYTHROUGHTHEENTERPRISEPRODUCTIONSCENEWESTUDIEDTHESTRUCTURETHEREPAIRCRAFTOFAEROENGINEOBSERVEDRECDEDTHEEXISTINGMAINTENANCEPROCESSESPRODUCTIONMANAGEMENTPROCESSANALYZEDSUMMARIZEDTHEPROBLEMOFTHEPROCESSWITHPROCESSREENGINEERINGTHEIESMETHODSDESIGNEDTHEPROCESSREENGINEERINGPROGRAMINDERTOIMPROVETHEEFFICIENCYOFMAINFUELSYSTEMREPAIRTHECEOFTHEAEROENGINEENTERPRISEBENEFITSALSOOFFEREDSOMEREFERENCESFTHESAMETYPEOFBUSINESSTHEPAPERFECASTEDEVALUATEDTHERESULTSOFTHENEWPROGRAMWHICHSHOWSTHATREENGINEERINGPROGRAMCANREALLYSHTTHEMAINTENANCECYCLEOFTHEAEROENGINEMAINFUELSYSTEMIMPROVETHEEFFICIENCYOFREPAIRREDUCEREPAIRCOSTSFINALLYWESUMMARIZEDTHISARTICLESRESEARCHPROPOSEDTHEQUESTIONWHICHFURTHERRESEARCHNEEDTODEVELOPBEFECONCLUSIVEDISCUSSION

簡介：長安大學(xué)博士學(xué)位論文煎國航空物速體丕發(fā)展叢究申請學(xué)位級別盛學(xué)科名稱塞望姿撿墊型盞鱟壟論文提交日期2QQ生I旦論文答辯日期2QQ生旦翌旦學(xué)位授予單位鹽壘占鱟答辯委員會主席莖蘭墨學(xué)位論文評閱人苤壅查豎L塑墨生匆黟丙列霽緣發(fā)展的內(nèi)在規(guī)律進行了分析。有效促進航空貨運企業(yè)的合理、有序發(fā)展對航空物流體系的形成與發(fā)展起到主導(dǎo)作用，基于物流的轉(zhuǎn)型發(fā)展，并不意味著所有的航空貨運企業(yè)都要無一例外的轉(zhuǎn)化為第三方物流形式。在前文分析的基礎(chǔ)上，論文系統(tǒng)分析了的轉(zhuǎn)型的含義、發(fā)展方向及途徑航空貨運代理人、貨運航空公司、航空快遞企業(yè)構(gòu)成了我國航空貨運市場的主要供給方，論文接著分析了其發(fā)展狀況；然后，在此基礎(chǔ)上，分別提出了基于物流發(fā)展的我國各類航空運輸企業(yè)的轉(zhuǎn)型策略。各個企業(yè)在市場競爭中，結(jié)合自身發(fā)展狀況，找準定位，以不同的形式融入物流發(fā)展的潮流中去，以便最終形成合理分工、相互協(xié)調(diào)發(fā)展的良好的航空物流產(chǎn)業(yè)結(jié)構(gòu)。航空物流體系的形成與發(fā)展離不開政府主管部門的參與。對于政府主管部門的作用，論文先對外國政府在物流發(fā)展中發(fā)揮的作用進行了分析，接著分析了建立有利于我國物流發(fā)展的政府管理體制問題，然后就我國政府主管部門的作用進行了分析。在政策建議方面，論文提出了制定完善航空物流發(fā)展規(guī)劃和相應(yīng)政策●法規(guī)等七個方面的建議。關(guān)鍵詞航空物流體系模式發(fā)展

簡介：長城航空有限公司發(fā)展規(guī)劃研究THEDEVELOPMENTSTRATEGYOFGREATWALLAIRLINESLTD學(xué)校上海交通大學(xué)學(xué)院安泰經(jīng)濟與管理學(xué)院專業(yè)工商管理（MBA）作者鄭子亮導(dǎo)師陳繼祥學(xué)號1051209395班級M0512096答辯日期2008年1月13日上海交通大學(xué)MBA學(xué)位論文長城航空有限公司發(fā)展規(guī)劃研究長城航空有限公司發(fā)展規(guī)劃研究摘要近年來我國民航業(yè)發(fā)展迅速，尤其是貨運航空。許多新興的航空企業(yè)成立了。長城航空是我國第二家組建成立的，也是第一家起飛的中外合資的航空運輸企業(yè)。如何迅速在競爭激烈的民航運輸業(yè)生存并占據(jù)一席之地，是長城航空所面臨的首要問題本文以制定企業(yè)發(fā)展戰(zhàn)略為目標，使用PEST分析工具，較詳細的分析了我國民航業(yè)的外部環(huán)境。本文對我國貨運航空行業(yè)進行較為深入的探討，其中包括對貨運航空的發(fā)展歷史回顧，通過歷史看未來，通過近幾年我國航空貨運發(fā)展態(tài)勢，貨運航空發(fā)展的內(nèi)在規(guī)律以及與經(jīng)濟發(fā)展的關(guān)系等方面來分析和預(yù)測我國航空貨運發(fā)展的趨勢。本文使用波特的“五力”模型，對長城航空所在的貨運民航行業(yè)進行分析，探討了上游供應(yīng)商的談判地位和議價能力，介紹了我國航空油料供應(yīng)機制，預(yù)測了我國航油的發(fā)展趨勢，介紹了我國飛機引進體制，航材的采購和機場費用構(gòu)成。逐一分析各個供應(yīng)商所處的談判地位。得出我國現(xiàn)有的民航體制下，航空公司處于弱勢的談判地位。介紹了下游航空貨運銷售代理體系，及貨運銷售的流程，分析了貨運代理商的談判地位及議價能力。對我國民航業(yè)合作聯(lián)盟進行初步討論。通過分析競爭對手，做到在競爭過程的知彼，了解競爭對手的優(yōu)勢與劣勢，避免與其正面競爭，尋找合理的競爭途徑與方法。本文使用EFE評價矩陣選擇出長城航空所在行業(yè)的關(guān)鍵因素，根據(jù)對企業(yè)發(fā)展的總要性進行分類并給與打分和評價。本文分析了長城航空的優(yōu)勢與劣勢，從管理體制、財務(wù)分析、機

簡介：對外經(jīng)濟貿(mào)易大學(xué)碩士學(xué)位論文中國民航業(yè)航空聯(lián)盟模式選擇性分析基于東方航空公司與新加坡航空公司戰(zhàn)略聯(lián)盟案例的研究姓名劉寶申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師周煊20080401IIABSTRACTATTHESECONDHALFOF1990STHEAIRLINEINDUSTRYWASACTERIZEDBYFRENZYFINTERAIRLINEALLIANCEOFVARIOUSKINDSNOWADAYSAIRLINEALLIANCEISTHEFOCUSISSUESOFAIRLINEINDUSTRYITISTHERESULTSOFIMPLEMENTINGINTERNATIONALAIRLIBERALIZATIONPOLICESSUCHASOPENSKYPOLICYITISALSOTHEMAINMETHODOFAIRLINECOMPANIESTODEVELOPCARVEUPTHEINTERNATIONALAIRTRANSPTATIONMARKETSALONGWITHTHEFASTDEVELOPMENTOFCHINESEECONOMYOPENINGOFNAVIGATIONRIGHTSMEMECOMPETITSWILLENTERCHINACAPTURINGTHEHUGEAIRFREIGHTMARKETHOWTODEALWITHTHESERIOUSCOMPETITIONFCHINESEAIRLINECOMPANIESSHOULDWEENTERINTOSTRATEGICALLIANCESWITHFEIGNAIRLINECOMPANIESWHATFACTSSHOULDWECONSIDERWHENCOOPERATINGWITHOTHERSTHEARTICLESUPPTDECISIONMAKERSOFCHINESEAIRLINECOMPANIESWITHSOMEIVEADVICEBASEDONCASESTUDYABOUTCHINAEASTERNAIRLINELTDSINGAPEAIRLINECOMPANY’SSTRATEGICALLIANCEKEYWDSSTRATEGICALLIANCESINGAPEAIRLINECOMPANYCHINAEASTERNAIRLINELTD

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簡介：分類號UDCY1437650密級編號工商管理碩士MBA學(xué)位論文N航空公司營銷策略碩士研究生郭洪義指導(dǎo)教師李拓晨教授學(xué)位級別工商管理碩士MBA學(xué)科、專業(yè)工商管理碩士MA所在單位黑龍江省地震局論文提交日期2008年5月論文答辯日期2008年6月學(xué)位授予單位哈爾濱工程大學(xué)哈爾濱T程大學(xué)T商管理碩士學(xué)健論文ABSTRACTWITHHIGHSPEEDGROWTHOFECONOMY，THEDEEPENINGOFSCIENTIFICTECHNOLOGYJOININGTHEENTERPRISEPRODUCTIONBUSINESS，TRADITIONALMARKETINGBUSINESSHASBEENALREADYDIFFICULTTOSUITENTERPRISE’SENVIRONMENTS，WHICHAREFASTCHANGINGANDFULLWITHFIERCECOMPETITION．ENTERPRISESNEEDTOESTABLISHALONGTIMERELATIONSHIPWHICHCARLGIVESCONSIDERATIONTOALL，THUSEMERGINGANEWMARKETINGMODELRELATIONSHIPMARKETING．RELATIONSHIPMARKETINGREGARDSTHEMARKETINGOPERATIONSASANINTERACTIONPROCESSBETWEENENTERPRISESANDCONSUMER，SUPPLIER，DISTRIBUTOR，COMPETITOR，GOVERNMENTALORGANIZATIONS，ANDOTHERPUBLICSECTORS．CORRECTLYDEALINGWITHTHERELATIONSHIP、ⅣIMTHOSEORGANIZATIONSANDPERSONNELISTHECOREOFENTERPRISESMARKETINGANDTHEKEYTOTHESUCCESSOFENTERPRISESOPERATION．ONTHEBASISOFTHEINTERNALANDEXTERNALENVIRONMENT，THECOMPETITIVESTATUS，ANDTHEMARKETCHARACTERISTIC，THEARTICLEPRESENTSTHESYSTEMATICANALYSESANDSTUDIESOFTHECUSTOMERRELATIONSHIPMARKETINGSTRATEGYIMPLEMENTEDBYNAIRLINES．THEPURPOSEOFTHISARTICLEISTOFINDOUTAFEASIBLEIMPLEMENTARYMODEANDMETHODANDPROVIDEREFERENCEFOREAIRLINESTOSETREASONABLECUSTOMERMARKETINGSTRATEGY．INTHEPROCESSOFSTUDYINGRELATIONSHIPMARKETINGSTRATEGY，WHICHAIMSATBUILDINGANDFOSTERINGCUSTOMER’SLOYALTY，THISARTICLEFINALLYCOMESTOTHISCONCLUSIONSBYUSINGCORRELATIVERELATIONSHIPMARKETINGTHEORY，INVESTIGATINGNAIRLINES’DATA,COMPARINGFOREIGNANDDOMESTICAIRLINES，ANDDISCUSSING塒也MYTEALTL．KEYWORDSAIRTRANSPORT；RELATIONSHIPMARKETING；MARKETINGSTRATEGY

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簡介：武漢理工大學(xué)碩士學(xué)位論文航空公司核心員工離職的預(yù)警機制研究姓名劉金諾申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師羅帆20071101ABSTRACTCIVILAVIATIONINDUSTRYINCHINAHASREALIZEDGREATACHIEVEMENTBASEDOILTHEBOOMINGOFCHINASECONOMICGROWTHWHICHDISPLAYSGREATPOTENTIALANDBROADHORIZONOFCHINACIVILAVIATIONMARKETANDATTRACTMANYINTERNATIONALCIVILAVIATIONMAGTMTEANDDOMESTICINVEST01_STHEFIERCEEOMRFTITIONINTHISMARKETDIRECTLYLEADSTOINTENSIVESNATCHFORBUSINESSD愛ⅪRU撇SINWHICHO凹OFTHESCARCESTRESOUL比ISTHECOLRESTL掘WHOWEIGHHEAVILYINMAINTAININGTHEBUSINESSOPEL伽ONOFEACHAIRLINES，SOTOEFFECTIVELYAVOIDTHEDEMISSIONOFCORESTA凰INTHEPREREQUISITEFORMAIN蛐THESAFEBUSIAESSOPERATIONTHETHESISMAINLYSTLLDICSTHEPROBLEML麟THEEARLY啪THEORYTOHE峰ESTABLISHAIRLINES’∞∞STAFFDEMISSIONMANAGEMENTSYSTEMINORDERTOMITIGATETHEIMPACTCAUSEDBYCOLESC；蚰FS’DEMISSIONTOTHEBUSINESSOPERATIONANDFACILITATESTHEENLAANEEMENTOFTHEAIRLINES’OPERATIONCAPABILITYANDEOMPETEN偽ANDDEVELOPMENTOFELVILAVIATIONINDUSTRYINCHINABASEDOILTHESTAFFDEMISSIONMANAGEMENTTHEORYANDEARLYWAIH曲∞耽THISTHESISHASBYSURVEYANDRESEARCHONREPRESENTATIVEAIRLINESSTATEOWNEDJOINTSTOCKPRIV址EETE，ANALYZEDTHE∞US％OFCOREG蛆RDENFISSIONANDOMENBEFORERESIGNESTABLISLAEDAMODELCHARTFORAIRLINESWITHDIFFERENTCHARACTERISTICSOHPREVIOUSXESEAREHRESULTSSPECIFYTHEFACTORSWITHGREATIMPACTOHC噼STAFFS’DEMISSIONANDFULTHCRSETUPACOMPATIBLEINDICATORSYSTEMWITHMULTIPLEANDSINGLEINDICATORSMETHODSTOFORMAPRECONTROIMECHANISMFORAIRLINESTOAVOIDUNNECESSARYLOSS。THISRESEARCHISATRIALCOMBINEDWI山THEORYANDPRACTICE。INTENDINGTOBROADTHEHORIZONINCOLTESTAJ睢’DEMISSIONMANAGEMENTINCIVILAVIATIONINDUSTRYANDPROVIDESOLUTIONSTOMANATGEMCNTPRACTIC；EAJADITINITIATESWITHEARLYWARNINGAGAINSTTHEUNDERLYINGSAFETYRISKCOLLSCDBYCOLTCSTAFFS’DEMISSIONANDAIMSTOEN【L刮FLCETHEAIRLINES’OPERATIONCAPABILITYANDCOMPETENCETHISTHESISISASUBPROJECTTRADERTHEPROJECTRESE缸EH010TEARLYWARNMECHANISMANDMETHODOFCIVILAVIATIONDISASTERFUNDEDBYNSFCK斜WOCDLSAIRLINESCORESTAFFDEMISSIONEARLYWARNINGMECHANISM

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