中國(guó)鐵路車(chē)輛產(chǎn)品國(guó)際營(yíng)銷(xiāo)策略研究.pdf

1、分類(lèi)號(hào)：——UDC；——Z780821密級(jí)：——編號(hào)：——工商管理碩士(MBA)學(xué)位論文中國(guó)鐵路車(chē)輛產(chǎn)品國(guó)際營(yíng)銷(xiāo)策略研究碩士研究生指導(dǎo)教師學(xué)位級(jí)別學(xué)科、專(zhuān)業(yè)所在單位論文提交日期論文答辯只期學(xué)位授予單位：王坤生：許廣義教授：工商管理碩士(MBA)：工商管理碩士(MBA)：齊齊哈爾鐵路車(chē)輛(集團(tuán))有限責(zé)任公司：2005年4月：2005年6月：哈爾濱工程大學(xué)哈爾濱工程大學(xué)工商管理碩士學(xué)位論文AbstractAimingattheuniquea

2、reaofChineserailwaywagonproducts，thisdissertationanalyzesproblemsandchallengesfacingindevelopinginternationalmarketingactivitiesandmakesresearchesOilsomeinternationalmarketingstrategiesadoptedforsolvingproblemsandmeeting

3、thechallenges，inthehopeofmakingthesametradeofrailwaycomprehensivelyandsystemlytolearnthesituationandinviewofvariablespecificsituationstheymustmastersomeflexibleandproperinternationalmarketingstrategiesthenoffersomerefere

4、ncetheoriesforthepurposeofconsolidatingandopeningupbetterinternationalmarketsFirstandforemostthedissertationnarratessomeprinciplesandtheoriesregardingthestudyingtendencyandthenanalyzesandintroducescomprehensivelytivmthea

5、spectsofinternationalcomparisonofthemanufacturingcapacityforChineserailwaywagonproductswithcomparativepoororequivalentorstrongermanufacturingcapacityofothercountriesmanufacturers；thensetfomlinvariablepointstheactualityof

6、theinternationalmarketingofChineserailwayproductsandtheachievementstheyalreadygot；Atthesanletime，MngforwardtheproblemsandchallengesintheprocessofintemationaimarketingofChineserailwayproducts，thenanalyzeandresearchthereSS

7、Onsindetail；andthenanalyzeandresearchdetailedlytheinternationalmarketsituationfacedindevelopinginternationalmarketinginsomecharacteristiccountriesinAsia、Africa、AmericaandAustralia；atthesametimemakecertaintheexportobjecti