商務(wù)管理 畢業(yè)論文——關(guān)于企業(yè)實施名牌戰(zhàn)略問題的研究

1、題目題目關(guān)于企業(yè)實施名牌戰(zhàn)略問題的研究關(guān)于企業(yè)實施名牌戰(zhàn)略問題的研究目錄摘要................................................................1Abstract..............................................................2第一章我國企業(yè)實施名牌戰(zhàn)略的必要性.............................

2、......31.1實施名牌戰(zhàn)略是建設(shè)社會主義市場經(jīng)濟的要求.......................31.2實施名牌戰(zhàn)略是深化企業(yè)改革的重要途徑...........................31.3實施名牌戰(zhàn)略是我國企業(yè)參與國際競爭的需要.......................3第二章實施名牌戰(zhàn)略的問題與現(xiàn)狀.......................................42.1企業(yè)對創(chuàng)名牌、保名牌信心

3、不足...................................42.2企業(yè)重視外部環(huán)境的優(yōu)化，忽視內(nèi)部管理及觀念的培育...............42.3我國對國產(chǎn)名牌管理不善，流失嚴重...............................5第三章實施名牌戰(zhàn)略要樹立正確的觀念...................................53.1實施名牌戰(zhàn)略要樹立正確的觀念..................

4、.................63.2法制與自主相結(jié)合的觀念.........................................63.3長期與系統(tǒng)相一致的觀念.........................................7第四章企業(yè)如何實施名牌戰(zhàn)略...........................................74.1全面調(diào)整，整體推進.....................

5、........................74.2確立中心，以點帶面.............................................84.3合縱連橫，選擇伙伴.............................................84.4先抑后揚，借勢造勢.............................................9第五章結(jié)論與展望.............

6、........................................9參考文獻.............................................................10致謝...............................................................112AbstractAbstractIntodaysincreasinglycompetit

7、ivemarketthefamousbrisnotonlythesymbolnameofgoodsbutalsotheimptantintangibleassetspropertyvalueitcanmaketheproductaddedvalueisoneofthenonpricemeanstheenterprisesseizeoccupythemarket.Therefestrivingffamousbrtodevelopoccup

8、ythedomesticfeignmarketsimprovetheeconomicefficiencyofenterprisesistheeffectivemethod.Thebrstrategyisfundamentaltowinthecompetitionamongenterprisesfamousbrisnotonlyrelatedbusinessesbutalsorepresentstheimageoftheenterpris

9、ereflectsacountryseconomicstrength.Famousbrproductisaproductionenterprisestechnologicallevelmanagementlevelcomprehensivereflectionofthemarketingleveltheenterpriseculturefenterprisestoparticipateininternationalcompetition

10、withthefiercecompetitionremaininvincibleisofvitalsignificance.Enterprisesonlycreatelastingbradvantagecanremaininvincible.Howevermanydomesticenterprisesinthedevelopmentoftheimplementationofbrstrategytherearestillmanyprobl

11、emsthereareanumberofmajerrssuchas:improperpromotionalstrategiesjointventuresassociatesmisconductlackofinnovationqualityetc..Butalsotothehightechenterprisesintheprocessoftheimplementationofbrstrategyrolenotenoughattention

12、cannotmakefulluseofhightechenterprisestopromotetheimplementationofbrstrategy.Theimplementationofbrstrategyisacomplexarduoussystemsengineeringneedsthegovernmententerprisessocialunifiedgoaltostruggletogethertofmajointfceto

13、complete.HowtheproblemthepresentsituationthattheimplementationofbrstrategyTheimplementationofbrstrategytoestablishwhatkindofconceptHowtoimplementthebrstrategyofenterprisesTheseissuesarewthyofourindepthstudy.Theactualsitu

14、ationofenterprisesdifferinthoussofwaysdifferententerprisesneedaccdingtothespecificsituationofeachdifferenttargetedtothefmulationimplementationofbrstrategysothatitcandotohaveadefiniteobjectinviewmakethebrstrategyhasbecome

15、amagicweaponftheenterprisedevelopmentofreal.Indifferentstagesofenterprisedevelopmententerprisevisibilityopptunitytochoosetoimplementtheappropriateroutethroughthestagesofdeploymentofclearingawaytheobstaclesfthedevelopment