公共關系學課程試卷及答案

1、positionrelatedconsumptionofcivilservantshasbeensweptbyfinanceconsumerregardlessofcostextravagancewasteinthecivilservicepositionrelatedconsumptionabusecruptionembezzlementcruptionisimptant.Thenundertheconditionsofmarkete

2、conomyhowtorefmtheexistingcivildutyconsumptionmanagementexplesasourcetopreventcurbthepostconsumptioncruptionwayiscurrentlyamajissuefacedbyhonestwk.RecentlyIconductedresearchonthisissuethisproblemonsomehumbleopinions.Firs

3、ttheexistingpublicservantsdutyconsumptionthemainproblemsseenfromtheinvestigationreasonsinrecentyearspublicservantsdutyconsumptioncausedbytheabusesnotapersonofintegrityisoneofthemajproblemsinthepartyinGovernmentitsoperati

4、onderhaveanegativeeffectonthepartyGovernmentgansseriouslydamagingtheimageofthepartytheGovernmentunderminingtherelationshipbetweenpartythemasseseffectopeningupeconomicconstruction.FromICountyinrecentyearsofgovernancesitua

5、tionseepositionsconsumptionintheproducedof“twonot“phenomenonrenderingfourafeatures:aispositionsconsumptionsystemlosthasdueofbindingrightisgreaterthanrulesrightisgreaterthanmethodofphenomenonmehighlightIIisinpositionscons

6、umptionintheCameraObscuraoperationusingtermswillpositionsconsumptionintohaspersonalconsumptionwillcpatepointstointopersonalpointstomakespositionsconsumptioninsomeaspectshasintopositionsenjoyselfdealingofmeansthreeistopos

7、itionsconsumptionfnamefraudfalseimpersonatTrendofnegativecruptionphenomenasuchascruptionmisappropriationfourpalacesfollowthefashionrivalrieswastefulpostconsumptionbecameasymbolofshowingofftheirindividualcapacities.Caused

8、bypublicservantsdutyconsumptionofmany“two“phenomenoninwhichpeoplereflectthebiggestproblemsare:(a)theofficialcarproblems.Mainlyinthreeaspects:oneisthelargerbusescostexpenditure.AccdingtostatisticsuntilNovember2003XXCounty

9、townshipDepartmentbus159carswhichdepartmentownsthebus145vehiclesshowedanincreasingtrend.Financialexpensescostperbusperyearto35000yuaninfacteverycostupto50000yuan.Someunitsalsohiringtemparydriversexpenditureonwagessubsidi

10、es.Necessaryto“keepacar“butalso“dependants“l(fā)eadingtolargerexpenses.Secondgongchesiyongbreedunhealthytendencies.Somepeoplebelievethatnowsomebusdriversuseonethirdonethirdleadingprivateonethirdusedfofficialpurposes.Somepubl

11、icservantsespeciallyleadingofficialsmotingcarsfprivatepurposesviolatingtheselfdisciplineregulationsevenleadtotrafficaccidents.Accdingtostatisticsfromrelateddepartmentssince2004thecrectinvestigationinourCountyservesnearly

12、30carsfprivatepurposesonlythefirsthalfofthisyearcarsfprivatepurposesleadersdrivingavehicleaccidentcausedbyroadaccidents11peoplekilleddirecteconomiclossesamountingtomethan100000yuan.Thirdhighefficiencylowcostofthebus.Surv

13、eysshowthattheoperatingcostsoftaxisfthe8200...Isafundamentalpriityoftherefmitisadifficultproblemthatmustbesolvedintherefmprocess.Clearlythepostconsumptionaveragesthreeyearsbefeasabasefinetunedonthebasisofthissinglepracti

14、cesmustbeimproved.Improvementstoadheretothreeprinciples:firstundertheexistingpolicyprovisionsapprovedfpublicservantsdutyconsumptionstardscalibrationisnotcontrarytopolicy.Secondaccdingtothelocalfinancialsituationpeoplessu

15、stainabilitypublicservantsdutyconsumptionstardsapprovedbothfinancialreachpeoplepassingthrough.Thirdaccdingtotheoperationalneedsofcivilservantsresponsiblefauthizedpublicservantsdutyconsumptionstardsbothhighlowpositionsbut

16、alsothenatureofthewkthewkload.InrefmofmethodShangapprovedcivilservantspositionsconsumptionstardto“bigunifiedsmalldispersed“suitablethatmostpositionsconsumptionprojectshouldaccdingtopolicyprovidesproposedunifiedstardconsi

17、dertoranksunitsthewktaskofdifferencessexunifiedofstardshouldhaselasticofdynamicofmakesregionsunitsinimplementationunifiedstardShihasmustofflexibledisposalrightbutsincesetofstardmustafterfinancialauditsectauditapprovedHou

18、toimplementation.(C)refmpackage.Publicservantsdutyconsumptionelasticityofconsumptiontolimitconsumptionturningmessintokitchenafterdinnerfollowthecivilservantwithahowtousepersonaltitlesubsidieshowtomanageapersonaldutyconsu

19、mptionuseofsubsidies.Therefewemustestablishperfectwithpublicservantsdutyconsumptionmoizationrefmsupptoftheseriesofgovernancesystemssuchasthecivilserviceexaminationofresponsibilitysystemlowfaultinvestigationsystemtherepts

20、aid.Whileothermeasurestokeepup.Disciplineinspectionsupervisiongansfinancialauditingdepartmentsshouldstrengthensupervisioninspectionofpublicservantsdutyconsumptionmoizationrefmprogresstostrengthentherefmofpublicservantsdu

21、tyconsumptionmoizationsystemmeasurestodevelopmonittheimplementationofinspectionnotconsumptionasrequiredevenshiftingconsumerbehavitostopseriouscasestodealwith.Threeideaspublicservantsdutyconsumptionmoizationrefmofpolitics

22、theeconomythedeepeningoftherefmpublicservantsdutyconsumptionassomewherebetweenarefmalsodemonstrateditsimptanceurgency.FirstofallcivilservantsespeciallypartyGovernmentleaderspublicservantsdutyconsumptiontherearebigdrawbac

23、ks.NPCdeputiesCPPCCmembersthebroadmassesareconcernedabout.Secondlythe公共關系學課程試卷（第四套）公共關系學課程試卷（第四套）一、單項選擇題一、單項選擇題1現(xiàn)代政府區(qū)別于傳統(tǒng)專制政府的—個重要標志，就是由“統(tǒng)治型政府”向“（）政府”的轉變。A管理型B監(jiān)督型C控制型D服務型2介紹也有（），一般而言，應把身份低、年紀輕的介紹給身份高、年紀大的，把男子介紹給女子。A高低之分B

24、先后之別C貴賤不同D門戶之見3堅持自身經(jīng)營的獨特性，不論經(jīng)營單項、專項、多項或綜合等業(yè)務，都不與其它部門合作的公共關系公司是（）。A合作型公司B專項業(yè)務服務公司C綜合服務咨詢公司D獨立型公司4公共關系所收集的信息具有（）性和社會性。A微觀B宏觀C直觀D真實520年代哈佛大學教授()在著名的“霍桑實驗”中提出的“人群關系理論”、“行為科學”，便是人性文化逐漸抬頭的有力體現(xiàn)。A梅耶B伯尼斯C艾維李D巴納姆6公關傳播最基本的功能是()。A強化

25、輿論，擴大影響B(tài)引導輿論，控制形象C創(chuàng)造輿論，告知公眾D協(xié)調輿論，維護形象7公共關系協(xié)會等公關專業(yè)性社團組織，是非官方和（）的群眾社團組織。Ａ非營利Ｂ非功利Ｃ盈利Ｄ功利8在公共關系公司的類型中，按業(yè)務內部劃分：專門為客戶提供某種公共關系技術服務的公司是（）。A專門業(yè)務服務公司B專項業(yè)務服務公司C綜合服務咨詢公司D獨立型公共關系公司9組織類型對公共關系行為特征影響比較大的因素主要有兩個，一是營利性還是非營利性；另一個是（）。A競爭性還是獨

26、占性B競和性還是獨占性C競爭性還是共享性D競和性還是共享性10劃分臨時公眾、周期公眾和（）公眾，是制定公共關系臨時對策、周期性政策和穩(wěn)定策略的依據(jù)。A順意B穩(wěn)定C逆意D邊緣11從眾心理是指在社會團體的（）之下，個人不愿意因為與眾不同而感到孤立，從而放棄自己的意見，采取與與團體中多數(shù)人相一致的行為。A強制B命令C壓力D影響12從信息傳達的角度來看，信息量過大，刺激過度就容易造成公眾厭煩情緒，則會產生positionrelatedconsu

27、mptionofcivilservantshasbeensweptbyfinanceconsumerregardlessofcostextravagancewasteinthecivilservicepositionrelatedconsumptionabusecruptionembezzlementcruptionisimptant.Thenundertheconditionsofmarketeconomyhowtorefmtheex

28、istingcivildutyconsumptionmanagementexplesasourcetopreventcurbthepostconsumptioncruptionwayiscurrentlyamajissuefacedbyhonestwk.RecentlyIconductedresearchonthisissuethisproblemonsomehumbleopinions.Firsttheexistingpublicse

29、rvantsdutyconsumptionthemainproblemsseenfromtheinvestigationreasonsinrecentyearspublicservantsdutyconsumptioncausedbytheabusesnotapersonofintegrityisoneofthemajproblemsinthepartyinGovernmentitsoperationderhaveanegativeef

30、fectonthepartyGovernmentgansseriouslydamagingtheimageofthepartytheGovernmentunderminingtherelationshipbetweenpartythemasseseffectopeningupeconomicconstruction.FromICountyinrecentyearsofgovernancesituationseepositionscons

31、umptionintheproducedof“twonot“phenomenonrenderingfourafeatures:aispositionsconsumptionsystemlosthasdueofbindingrightisgreaterthanrulesrightisgreaterthanmethodofphenomenonmehighlightIIisinpositionsconsumptionintheCameraOb

32、scuraoperationusingtermswillpositionsconsumptionintohaspersonalconsumptionwillcpatepointstointopersonalpointstomakespositionsconsumptioninsomeaspectshasintopositionsenjoyselfdealingofmeansthreeistopositionsconsumptionfna

33、mefraudfalseimpersonatTrendofnegativecruptionphenomenasuchascruptionmisappropriationfourpalacesfollowthefashionrivalrieswastefulpostconsumptionbecameasymbolofshowingofftheirindividualcapacities.Causedbypublicservantsduty

34、consumptionofmany“two“phenomenoninwhichpeoplereflectthebiggestproblemsare:(a)theofficialcarproblems.Mainlyinthreeaspects:oneisthelargerbusescostexpenditure.AccdingtostatisticsuntilNovember2003XXCountytownshipDepartmentbu

35、s159carswhichdepartmentownsthebus145vehiclesshowedanincreasingtrend.Financialexpensescostperbusperyearto35000yuaninfacteverycostupto50000yuan.Someunitsalsohiringtemparydriversexpenditureonwagessubsidies.Necessaryto“keepa

36、car“butalso“dependants“l(fā)eadingtolargerexpenses.Secondgongchesiyongbreedunhealthytendencies.Somepeoplebelievethatnowsomebusdriversuseonethirdonethirdleadingprivateonethirdusedfofficialpurposes.Somepublicservantsespecially

37、leadingofficialsmotingcarsfprivatepurposesviolatingtheselfdisciplineregulationsevenleadtotrafficaccidents.Accdingtostatisticsfromrelateddepartmentssince2004thecrectinvestigationinourCountyservesnearly30carsfprivatepurpos

38、esonlythefirsthalfofthisyearcarsfprivatepurposesleadersdrivingavehicleaccidentcausedbyroadaccidents11peoplekilleddirecteconomiclossesamountingtomethan100000yuan.Thirdhighefficiencylowcostofthebus.Surveysshowthattheoperat

39、ingcostsoftaxisfthe8200...Isafundamentalpriityoftherefmitisadifficultproblemthatmustbesolvedintherefmprocess.Clearlythepostconsumptionaveragesthreeyearsbefeasabasefinetunedonthebasisofthissinglepracticesmustbeimproved.Im

40、provementstoadheretothreeprinciples:firstundertheexistingpolicyprovisionsapprovedfpublicservantsdutyconsumptionstardscalibrationisnotcontrarytopolicy.Secondaccdingtothelocalfinancialsituationpeoplessustainabilitypublicse

41、rvantsdutyconsumptionstardsapprovedbothfinancialreachpeoplepassingthrough.Thirdaccdingtotheoperationalneedsofcivilservantsresponsiblefauthizedpublicservantsdutyconsumptionstardsbothhighlowpositionsbutalsothenatureofthewk

42、thewkload.InrefmofmethodShangapprovedcivilservantspositionsconsumptionstardto“bigunifiedsmalldispersed“suitablethatmostpositionsconsumptionprojectshouldaccdingtopolicyprovidesproposedunifiedstardconsidertoranksunitsthewk

43、taskofdifferencessexunifiedofstardshouldhaselasticofdynamicofmakesregionsunitsinimplementationunifiedstardShihasmustofflexibledisposalrightbutsincesetofstardmustafterfinancialauditsectauditapprovedHoutoimplementation.(C)

44、refmpackage.Publicservantsdutyconsumptionelasticityofconsumptiontolimitconsumptionturningmessintokitchenafterdinnerfollowthecivilservantwithahowtousepersonaltitlesubsidieshowtomanageapersonaldutyconsumptionuseofsubsidies

45、.Therefewemustestablishperfectwithpublicservantsdutyconsumptionmoizationrefmsupptoftheseriesofgovernancesystemssuchasthecivilserviceexaminationofresponsibilitysystemlowfaultinvestigationsystemthereptsaid.Whileothermeasur

46、estokeepup.Disciplineinspectionsupervisiongansfinancialauditingdepartmentsshouldstrengthensupervisioninspectionofpublicservantsdutyconsumptionmoizationrefmprogresstostrengthentherefmofpublicservantsdutyconsumptionmoizati

47、onsystemmeasurestodevelopmonittheimplementationofinspectionnotconsumptionasrequiredevenshiftingconsumerbehavitostopseriouscasestodealwith.Threeideaspublicservantsdutyconsumptionmoizationrefmofpoliticstheeconomythedeepeni

48、ngoftherefmpublicservantsdutyconsumptionassomewherebetweenarefmalsodemonstrateditsimptanceurgency.FirstofallcivilservantsespeciallypartyGovernmentleaderspublicservantsdutyconsumptiontherearebigdrawbacks.NPCdeputiesCPPCCm

49、embersthebroadmassesareconcernedabout.SecondlytheA社會協(xié)商B政治協(xié)商C經(jīng)濟協(xié)商D議政參政26公共關系也可稱作()。A團體關系B人群關系C人際關系D公眾關系27Communication一詞在中文里既可以譯作傳播，也譯作（）。A溝通B交流C過程D結果28艾維李提出：“說真話”、“（）”的命題，將公共利益與誠實帶進了公共關系的領域。A投公眾所好B凡宣傳皆好事C公眾必須被告知D普遍原則特殊用2

50、91999年12月，經(jīng)國家勞動和社會保障部批準，（）省勞動廳舉行了我國首次初級“公關員”職業(yè)上崗培訓和上崗考試，標志著中國的公共關系已經(jīng)正式步入職業(yè)化的階段。A廣東B山東C湖北D河南30政府公共關系實際上是（）的一種操作方式和過程。A專制政治B民主政治C獨裁政治D開明政治二、多項選擇題二、多項選擇題三、簡答題三、簡答題1組織行為不當引起危機有哪幾種類型？2簡述企業(yè)識別系統(tǒng)CIS及其三個子系統(tǒng)。3試根據(jù)“組織形象地位四象限圖”簡析組織實際

51、形象的四種狀態(tài)。4組織內設公共關系部門有哪些特點5簡述流行的特點。四、論述題四、論述題1試述公共關系與“人際關系”的聯(lián)系與區(qū)別。試述公共關系與“人際關系”的聯(lián)系與區(qū)別。2聯(lián)系實際說明選擇和應用傳播媒介的四個基本原則？聯(lián)系實際說明選擇和應用傳播媒介的四個基本原則？五、案例分析題五、案例分析題美國亨氏集團的母親座談會美國亨氏集團的母親座談會美國亨氏集團與我國合資在廣州建立嬰幼兒食品廠，但是，生產什么樣的食品來開拓廣闊的中國市場呢？籌建食品廠