電視競爭的差異化：思想與戰(zhàn)略.pdf

1、河北大學(xué)碩士學(xué)位論文電視競爭的差異化：思想與戰(zhàn)略姓名：簡滿屯申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：白貴20040601Abstract IIAbstract The competitions are intense in TV market. But The Contents of TV tend to be alike, the management idea are being cloned. This not only red

2、uce the competition` power ,but also neglect the imbalance among the mass market. The one Infirmness and the one alike other have no superiority, only the differ have superiority,this is differentiation. The di

3、fferentiation stratagem is one important part of the enterprise competition stratagems. The differentiation stratagem is very important if we study the development of TV market ,and this paper will tell you

4、 how to use The differentiation stratagem. For the TV market,the differentiation comes from the value chain .The factors about the chain can be divided into two parts: inhesion factors and outer factor

5、s. How to combine the orientation and the content is the key for the differentiation of inhesion factors.For the outer factors,there are some steps, the brand differentiation the style of anchor differentia

6、tion the arrangement differentiation the service differentiationthe profit mode of TV industry differentiation. To implement The differentiation stratagem,we should know the TV martket.There are four

7、principles for knowing and the implementation:the subdivision principle the ingoing principle the speed principle two skill principle. How to keep the differentiation ?The answers are to keep the c

8、ontent resource only and to keep change with the world. We should know The differentiation stratagem all- around. The differentiation stratagem is a sort of means,Its goal should be idiographic. The di

9、fferentiation stratagem is not steadiness, but changing with the time.The others stratagems and The differentiation stratagem are whole. The differentiation and the oneness should be Harmonious. Key words TV marke