CCTV-4的現(xiàn)狀分析及管理決策研究.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文CCTV-4的現(xiàn)狀分析及管理決策研究姓名：李翔申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：張建平2010-08Abstract China Central Television (CCTV) has adhered to the programme connotation-oriented mode since the foundation of our country, based on so

2、cial environment and requirements at that time. This development mode focusing on high quality programmes facilitates rapid growth of CCTV and establishment of its public trust. However, with the development of science a

3、nd technology, and progress of modernized society, plus shortage of modern management philosophy, now it has failed to effectively make the most of CCTV’s resource advantage, and even hindered the further development of

4、CCTV. As to overseas communication, CCTV’s development has fallen behind national economic strength. Therefore, this article intends to review CCTV-4’s status quo from a management perspective to benefit its overseas com

5、munication. This article first analyzes both domestic and overseas environments where CCTV is located, sorts out the guiding role that CCTV’s publicity should play and presents basic backdrop for positioning analysis of

6、CCTV-4. After preliminarily judging the international competition situation and determining the positioning of CCTV-4, it also puts forward specific suggestions on development of CCTV’s core competitiveness through analy