中國(guó)傳媒產(chǎn)業(yè)集團(tuán)化發(fā)展研究.pdf

1、哈爾濱理工大學(xué)碩士學(xué)位論文中國(guó)傳媒產(chǎn)業(yè)集團(tuán)化發(fā)展研究姓名：張?zhí)熨x申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：馬克思主義理論與思想政治教育指導(dǎo)教師：趙達(dá)薇20040301哈爾濱理工人學(xué)法學(xué)碩十學(xué)位論文Thestu勿ofgrouporienteddevelopmentofmediaindustryinChinaAbstractThemediaindustryhasbecomethefourthmostimportantoneofChinaseconomyaft

2、erelectronicinformationmanufacturingandtourismindustries.Ithasexpandedcontinuallyby25%in3yearswhichhasaccountedfor0.79%oftheGDP4timeshigherthantheaverageincreaseofGDP.Thedevelopmentofthemediaindustryisplayingamoreandmore

3、importantroleinthedevelopmentoftheworldseconomy.Since1990sthemediaindustryintheworldhaschangedalotwhichoperatesaccordingtomarketrulesandthedevelopingtendencyofwhichisglobalization.AtthesametimeChinasmediaindustryisunderg

4、oingabigchange.BeforethemediaofChinawasregardedtobepropagandatoolofthegovernmentanditsdevelopmentvasrestrictedundersuchamanagingsystem.WiththedeepeningofthereformofChinaandafterChinasentranceoftheWorldTradeOrganizationth

5、eChinesemediaindustryhasbeenindustrializedandoperatesaccordingtomarketrules.Alotofmediagroupshavebeensetup.Resultedinthereformoftheeconomicsystemcollectivizationinthemediaindustrymeetsthedemandsofthedevelopmentofthesocie

6、ty.GlobalizationisnotonlyagoodopportunitybutalsoabigchallengetoChinaseconomy.Chinasmediaindustryisdevelopingfastinrecentyearshoweverishassomeobviousinferioritiescomparedwithstrongmediagroupsintheworld.Thisthesissummarize

7、sthestudiesofgrouporienteddevelopmentofmediaindustryinbothChineseandoverseasacademiccirclesobjectivelyrepresentsthedevelopmentindicatestheimportanceoftheindustryandpredictsthedevelopingtendency.Itattemptstoanalyzetheprob