少兒讀經教育市場營銷分析.pdf

1、華中科技大學碩士學位論文少兒讀經教育市場營銷分析姓名：梁永昌申請學位級別：碩士專業(yè)：工商管理指導教師：李長江20071026IIAbstractItisveryimptanttoreadclassicalliteraturetojuvenilespiritfminghumanismpromoting.ThetraditionalcultureoftenhidesinthecrystallizationofChineseancientci

2、vilizationtheproductsofcurrentspirit.Cultureisthebackboneofanation.Withthedevelopmentofglobalizationournationalcultureischallengedbywesternization.whenfacingpowerfulculturegivingupourownculturemeansentirelywesternization

3、givingupourownsuperiity.IndertocarryfwardthecivilizationimptantnationalculturequalitystrengthenpatriotismconstructharmonioussocietyactivateacademiccreativityrestethehighlyselfconfidentofChineseculturewhichwaslostinmodern

4、times.WemustrejuvenateChineseculture.China’shumanisticcrisisturnsouttobekindsofmalisticjusticecrisesunfairnessaswellasvalidlosing.SomeexpertswhowkftheChineseyouthsfundcommunitytheCulturalCommitteeganizeseditChineseAncien

5、tProseTextbookwhichwillbeusedtostart“chantingtheChineseAncientproseproject“.TheexperimentshowsthatitisaneffectivewaytoreadtheConfucianclassicstodevelopchildren’spotentialcanadvancethequalityientededucationoftheelementary

6、dleschoolstudentsthatitcanimprovechildren’sattentionmemyunderstingeffectivelybecauseitisgoodattraininglinguisticabilitylanguageisthebaseofundersting.Marketingstrategyisanimptanttopicofthismarket.Basedonthistopicthethesis

7、hasresearchedthecurrentmarketsituationinthenationapplyingtherelativemarketingtheiesresearchingwaysespeciallyfthesequestionsaboutthemarketactersthemarketdevelopingpotentialitiestheindustryactersthemarketdemsthemarketthrea

8、tetc.Atthesametimethethesishasresearchesthismarketbyavividcaseresearchingaboutatypicalganizationofthesamekindwkedoutasetofmarketingstrategies.Thisthesishopesthatthesestrategiescanhavenotonlythereferencevalueftheresearche