中國通信市場中移動與聯(lián)通的用戶競爭.pdf

1、廈門大學碩士學位論文中國通信市場中移動與聯(lián)通的用戶競爭姓名：陳劼申請學位級別：碩士專業(yè)：統(tǒng)計學指導教師：高鴻楨20060701ABSTRACTThemajorpurposeofthispaperistoanalyzesthesimplegamemoldbehindthecomplexmarketstrategyandbrandstrategyinChinesemobilecommunication。marketBecausemostof

2、marketstrategiesarebaseontheconsumptionmoldofsubscribes，myanalyzeisbaseontheincomeandcostwhichcomeoutwiththeemployofmobilecommunicationserviceIntheviewpointofthispaperthetotalcostofsubscribeiscomposeofcommunicationfeeand

3、costofventure，andthecostofventurelieontheoccupationandtheincomeofsubscribeAsubscribecandecreasetheCOStofventurebychosethegoodserviceOntheotherhand，itmeanmorecommunicationfeeOntheothersidetheoperatorwithoutbestservicequal

4、itycancompensatesubscribesforthencostofventurebydecreasetheconmlmficationfee，Aconceptnamed‘CostofCommunicationFailure’isbroughtouttoanalyzesthecostofventureinmobilecommunicationserviceUsuallythe‘highlevelsubscribe’haveto

5、facethehigherthenthe‘lowlevelsubscribe’Andasubscribecanreducethe’Costofcommunicationfailure’bychoseabetterqualitycommunicationserviceIbuilttheseparategamemoldforhighlevelmarketandlowlevelmarketbaseonthedifferentsensitivi

6、tyof‘CostofCommunicationFailure’Inthepointviewofthispaper，inhighlevelmarket，subscribesareverysensitivetothe“CostofCommunicationFailure’ThemathstructureofHotelingMoldissuitabletoexplainthegamemoldofhighlevelmarketcompetit

7、ionInlowlevelmarketsubscribesarenotsensitivetothe‘CostofCommunicationFailure’，theymadetheirchoiceofmobilecommunicationservicebaseonthepriceonlySo，it’sthe‘Bertrandcompetitionmold’Aboutthe‘groupsubscribe’serviceIbringontac

8、onceptof‘Intragroupadd—onincome’ThiskindofincomenlovethebalanceofcompetitioninthesubscribegroupandmadesubscribeintenttomakethesamechoiceasthegroupmadeWecanapplytheconceptof‘intragroupadd—onincome’tothewholemarketInthispa

9、perIinferthathighersubscribenumberofacompanyhigher‘intragroupadd—onincome’forthesubscribeofthecompanyInthispaperIdidn’tpresentaclearmathmoldtoexplainwhythepricecanstateinahighlevelinthecompetitionbetweenChinaMobileandChi