施華洛世奇品牌的商業(yè)空間展示設(shè)計(jì)初探.pdf

1、河北大學(xué)碩士學(xué)位論文施華洛世奇品牌的商業(yè)空間展示設(shè)計(jì)初探姓名：于濤申請學(xué)位級別：碩士專業(yè)：設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師：馬麗霞2011-05Abstract IIAbstract This topic is Swarovski brand stores image analysis of the latest design is the store for China's domestic brands at this stage the

2、 problems raised. Store at the present stage of the overall image of the country updated slowly, in the human body and displayed on engineering considerations is too small, not adequately from the consumer psychology and

3、 emotional needs into account, resulting in sales of domestic products, the competitiveness of the stores are far lower than foreign luxury brands. Swarovski store in the family business a hundred years of history, has i

4、ts own complete marketing idea, but the recent update of the new retail design, making their sales have been in the forefront of similar goods. This new image of the design elements, design, consumer research and other a

5、spects described. Finally, list the sales of the top few Swarovski store design case. Thesis is divided into the following components: The first chapter is an overview of the brand Swarovski, Swarovski's brand from

6、 the establishment and development of a wide range of shops introduction summarizes the development stage appeared a new trend. The second chapter describes a variety of store premises and the form of the Swarovski stor

7、e in the form of merit selection, and this form of the impact of consumer psychology. The third chapter is “The Beijing Parkson stores“ Case Analysis and Research, the brand design elements of the object considered, exp

8、loring the main features of its design elements. The fourth chapter is “one East store in Chengdu Renhe“ Case Analysis and Research, respectively, from the design elements of the first door, window, lighting the various

9、 aspects of analysis to explore the application of the design features of the show. This article updates the 2010 domestic brands after the shop for the actual case analysis, to explore a new image of the design elements