中文廣告妙語(yǔ)英譯對(duì)策.pdf

1、l目：衛(wèi)!型生雅!五竺生塑尊趔坐嬸崢H誡^—卓顰蟛監(jiān)掣——；業(yè)：一童圈譴i疊a盤$連i《：名：圭墮&E師：———瓠穰)期：塵!＆日一——AbstraetAdvertisingplaysartincreasinglyimportantroleininternationalcommunication。Tocometotheforeinthefiercecompetitionadvertisersbendeveryefforttocreate

2、ChineseadvertisementwitticismswithdistinctivefeaturesDuetothegreatdisparitiesbeIav凇ChineseandEnglishlanguages。culturesaSwellaSadvertisinglawsandregulations，thetranslationofadvertisingwitticismsfromChineseintoEnglishturns

3、outtobeagreatheadachewhichresultsinunfavorabletranslationsaccordinglyTheauthoronthebasisofhisanalysisonthedistinctivetexttypeoftheadvertising。believesthatPeterNewmark’Scommunicativetranslationserves躺thebestguidingprincip

4、leinthetranslationofadvertisingwitticismsfromChineseintoEnglishAndhefnrtherproposesthatconventionalapproachlikeliteraltranslationisthebasicapproachHoweverwhenitfailstotransfertheoriginalmeaningaswell硒carryingtheoriginala

5、dvertisingeffect，thetranslatorshould，moreoftenthannot，inakesomeadaptations，suchapproachesaSstructureborrowinghighlightingtreaSonpersonificationandSOonshouldbeemployedso黼topresentfavorableandpleasanttranslmionstothetarget

6、readershipT赫sthetisaims毹arousingadvertisementtranslators’awarenessofadaptationintranslatinghardcrackedadvertisementwitticismswithdistinctive詫amresMeanwhiletheauthorhopesthediscussionandmethodsherewith紐thisthetiscall，toso