13375.zgs工程機(jī)械公司東南亞市場(chǎng)拓展研究

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3、et：Speciality：Name：ZGSConstructionMachineryCompanySouthEastAsiaMarketdevelopmentResearchMasterofBUSinessAdministrationZhaoJingchao(signature)圣＆翌多i竺3魚(yú)垃InstructorWangJun血g(signature)避乒嚀’AbSn。actGlobalconstructionmachineryi

4、ndustrycompetition，mergersandacquisitionsincreaseofwellknownconstructionmachineryenterprises，concentratedindustriestofurtherimprovethemarketleveltheconstructionmachineryindustryintheworldtoacceleratethetransfertotheAsiaP

5、acificAfterthereformandopeningup，China’Sforeigntradedependencyrising，exportorientedeconomycharacterizedbyincreasinglyobviousAccordingtorelevantstatisticsin2014China’Sconstructionmachineryimportandexporttrade$24077billion

6、，ofwhichexportsreached19792billionUSdollars，accountingfor82％ofthetotalimportandexporttradeDomesticconstructionmachineryindustryhasdevelopedrapidlyinrecentyears，Chinahasbecometheworld’Sfirstproductionandmarketingpowerengi

7、neeringmachineryAsthedomesticmarketandtheincreasinglyinterconnectedworldmarket，China’Seconomymorevulnerabletochangesinexternalmarketshocks，especiallyafterthe2008financialcrisis，theweakmarketdemandindevelopedcountries，the

8、domesticeconomicgrowthratecontinuedtofall，inthiscontextChinaengineeringmachineryenterprisestoexpandlivingspaceoutwardbecomeanimportantstrategicchoiceAfterthereformandopeningup，China’Sconstructionmachineryindustryfromscra

9、tch，domesticsavingsandnurturedXCMGSanyGroup，LiugongGroup，ZGSEngineeringMachineryCompany(hereinafterreferredtoas”ZGSCompany”)，Hillpushedandbuildingworkersandotherfamousenterprisestheygraduallycreatedaninternationalperspec

10、tiveinthedevelopmentandgrowthprocess，haveenteredtheinternationalmarket，internationalmarketdevelopmentZGSCompanyafter20yearsofdevelopment，wehaveachievedglobaldistributionofproduction，developmentandsalesiaetworksIntheovera

11、llweaknessinthemajorUSandEuropeaneconomies，andemergingmarketsinSoutheastAsiainthecontextofrapiddevelopment，indepthlayoutSoutheastAsiahasbecomeanimportanttaskZGSexpandoverseasmarketsSoutheastAsiaandChinawiththeDepartment，

12、geographicalproximitysimilarlevelofeconomicdevelopment，regionalareaofabout745millionsquarekilometers，thereareover600millionpeople，thetotalGDPof$187trillion(2013)WiththecontinueddevelopmentoftheregionandASEANasailorganiza