27232.ds公司競爭戰(zhàn)略研究

1、分類號UDC刪l／l[／llf／llllIll[1llllllJl[1llllllY3274425塌叩大譬YANGZHOUUNIVERSITY碩士學(xué)位論文(全日制專業(yè)學(xué)位)DS公司競爭戰(zhàn)略研究楊健學(xué)號MZl4053密級指導(dǎo)教師姓名L整墅堡：塑劌盤堂：婆蒸揚(yáng)型：至至魚QQ2申請學(xué)位級別：碩士學(xué)位授予單位!塹；!：!!盤堂答辯委員會主席：學(xué)科專業(yè)名稱：工商管理。?！??！?。。。。。。。?！瘛??！甠_____________——一論文答

2、辯日期：2Q12生三旦2墨旦學(xué)位授予日期12917年6月30日2017年6月IIAbstractChina’Sautomobileindustryreachednewheightsin2009，ayearthatcanbecalled“theyearoftheautomobile”Itmarkedthe8thconsecutiveyearthatChinahasbeenthelargestmarketfortheproductionan

3、dsalesofautomobilesaroundtheworldThisalsohadenormousramificationsfortheautomobilesparepartssectorAftermorethanadecadeofrapiddevelopmenttheindustrystructureandproductqualityoftheautomobilesparepartsindustryinChinahaveimpr

4、oveddramaticallyIthasbecomemorespecialized，withincreasinglymoremodularityHoweveralongwiththeglobalizationoftheeconomyandtheinformationrevolution，therewillbedisruptivechangestohowenterprisecompetesandexistsinthemarketplac

5、eAscross—industrylogisticsincreasinglyincorporatesglobalsourcingandglobalmanufacturingandsupplierstoautomobileOEMstakeontheresponsibilityforpurchasingandlogistics，theabilityoftheautomobilesparepartscompanytoblendinwithth

6、eglobalpurchasingsysteminordertobecomeapartnerformultinationalcompaniesandachievea“win—win’collaborationisespeciallyimportantforthecontinuingsurvivalandgrowthoftheenterpriseAreviewofrelatedacademicstudiesofcompetitivestr

7、ategiesemployedbydomesticandintemationalcompaniesrevealsthateventhoughthere’Sanincreasingwealthofliteraturethatgointomoreandmoredetailsonrelatedtopics，thereisrelativelyliRleanalysisonthecompetitivestrategyofthemultitudeo

8、fsmallscaledprivateautomobilesparepartsenterprisesinChinaThispaperlooksatrelatedstrategicmanagementtheoryandautomobilesparepartsindustryrelatedstrategictheory；conductsafieldinvestigationbyinterviewingfrontlineemployeesan

9、dseniorexecutivesatthecompany；appliesPESTanalysis，Porter’Sfiveforcesanalysis，andaSWOTmatrixanalysisofexternalfactors；andtakeacomprehensivelookattheintemalsituationofenterprisefromthedimensionsofresourcecapabilityfinancia

10、lstate，andmanagementThepaperthenorganizes，filters，analyzes，andsummarizesthedataandinformationtoconductquantitativeanalysisontheexternalopporttmitiesandthreatsandinternalstrengthsandweaknessesofthecompanyThisiscombinedwit

11、hthecompany’Svision，mission，andstrategicgoalstocomeupwithanappropriatecompetitivestrategytogrowthebusinessThisstrategyisoneofdifferentiation，relyingontechnologicalinnovationtodriveproductdifferentiation，salesdifferentiat

12、ion，andcollaborativedifferentiationinordertostrengthenthecompetitivenessofthecompanyandachievesustainabledevelopmentThepaperalsoproposesmeasurestoensuretheproperimplementationofthecompany’Scompetitivestrategybasedondetai