方正電腦分銷渠道研究.pdf

1、重慶大學(xué)碩士學(xué)位論文方正電腦分銷渠道研究姓名：李艷明申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：何謙20070418重慶大學(xué)碩士學(xué)位論文英文摘要ABSTRACTSuccessfulmarketingmanagementofmodementerpriseisdeeplydependsonunimpededhighlyeffectiveandhealthydistributionalchannelsInfrontofeveryenterpri

2、se，abigtopicforstudyingishowtOestablishmanageandmaintainasetofcompletedistributionchannelsystemAtpresentinChina’SPCmarketthemanufactures，whichrankatthefirstpartofthePClist，havetheirownuniquechannelregimesThesemanufacture

3、shavetheirreasonsfromdifferentaspectstochoosetheirowndistributionalchannelmode，becauseeverymodehasitsadvantageanddisadvantageandneedstobeconstantlyregulatedanddevelopedaccordingtOthechangeofthemark既Theauthorofthisarticle

4、，whoworksinFounderPCmarketingmanagementchannelregime，playstheroleofnucleus，extremelyfamiliarwiththeintegratedchannelstrategyandpracticaloperationforthemainbranchPCespeciallyFounderFounderwhichstablyrankedNo2indomesticPCm

5、arketforconstantyears，cannotseparateitselfwithitsuniqueandeffectualdistributionalchannelregimeandmanagementBuLsomeproblemsexistinchannelstructureandmanagementemergeconstantlyaccordingtothedevelopmentsandchangesofmanyfact

6、ors，suchasmarketenvironments，dealerteams，competitorsetCSomeoftheseproblemsCanbesettledbystrengtheningthemanagemen4butsomeproblems，whichrelatedwithstructure，onlycflllberesolvedbyregulatingthechannelregimeInthisarticlethea

7、uthorfirstlymadebriefsketchofdistributionalchannelsandrelatedtheodes，summarizedpresentresearchconditiOIlSofinternalandexternaldistributionalchannels，afterplentyofresearchesofeverygradationchannelmemberinChina’sPCmarketth

8、eauthorgotawealthoforiginalcasesandcombinedthemwithauthoritativestratainaresearchandshowedin吐1isarticletheanalysisofChinasPCmarketanditsintegrateddevelopmentconditionThen011thebasisoftheanalysisofthedevelopmentCOBr∞，pres

9、entconditionofFounderdistributionalchanneltheauthorUseSFivePowerModel，SWOTanalyzingmethods，analyzedthemarketenvironmentanditsadvantagesanddisadvantages，theauthoralsoanalyzedSomemainproblemsexistedinFounderoperationalchan