中國城市青年女性市場的體驗(yàn)營銷策略分析.pdf

1、102853G分類號(hào)UDC密級(jí)編號(hào)參北砰猙犬虧碩士學(xué)位論文⑧中國城市青年女性市場的體驗(yàn)論文題目：營銷策略分析學(xué)科、專業(yè)：企業(yè)管理碩士生：尚亞文指導(dǎo)教師：王偉婭教授答辯日期：2006年12月ABSTRACTThecomingexperiencemarketingerarequiresenterprisestoanalyzecustomers’demands、Ⅳi血anewviewandtosetupcompetitiveadvantage

2、s、vithanewmarketingmethodTheexperiencemarketingisadeepthoughtonmarketingactivities’rules，ithasdevelopedrapidlyandshowmstrongvitalitybecauseofitsrationalityofmarketingphilosophyanditsrespecttohumansdemandsTheyoungwomenofc

3、ityinChinahaveconsiderablepotentialofconsumption，theyhavespecialbehaviorofconsumptionandtheypayattentiontoexperientialaspectEnterpriseswhichprovideproductstoyoungwomenofcityinChinacouldintroduceandimplementexperiencemark

4、etingtorefreshtheirideas，theyshouldmakeS11rethattheirmarketingdirectionandmethodsmeettheconsuxners’demands，theyshouldchoosecreativethemeanddevelopproducts謝thvividindi～Sdualcharacterstogainsustainablecompetitiveadvantages

5、inintensemarketingcompetitionWeuseseveralstudymethodstocollectandstmamarizeinterrelatedliteraturesandcomparedifferentpapersOnthebaseoftraditionalmarketingmix，theauthorprovidesanewexperiencemarketingpattemtoimprovethetheo

6、riesofmarketingtofitthenewchallengeTherearefourpartsofthispaper：thefirstchapterintroducesthedevelopmentofexperiencemarketingstudyinChinaandabroad，besidethisitalsointroducesthesignificance，thepurposeandthemethodsofstudyus

7、edinthispaper；thesecondpartintroducestheproduceanddevelopmentoftheexperiencemarketing，italsointroducesthenewcharacterofthebehaviorofconsumption；thethirdpartparticularlyainlsattheyoungwomenofcityinChinaandanalyzetheirchar

8、acteristicsandthepotentialofconsumption；thelastpartprovidesanewexperiencemarketingpatternwhichfitsthesituationoftheyoungwomenofcityinChinathispauemalsoprovidesanewprospecttomakestrategythispartalsoanalyzesomecasestoprovi