縣級供電企業(yè)的營銷系統(tǒng)建設(shè)問題研究.pdf

1、分類號：里置i生UDC：密級：——學(xué)號：：Q三2Q旦三東南大學(xué)工商管理碩士學(xué)位論文縣級供電企業(yè)的營銷系統(tǒng)建設(shè)問題研究研究生姓名：委墾垂導(dǎo)師姓名：董熟塾撞申請學(xué)位級別亟論文提交日期至鯉曼生!!星學(xué)位授予單位奎直太堂答辯委員會主席；』≥紐S學(xué)科專業(yè)名稱王商笪堡論文答辯日期至堂生!窒旦學(xué)位授予日期評閱人2005年11月簍TheResearchOnEstablishingTheMarketingSystemOfCountyLevelPowerS

2、upplyCompaniesGraduate：JIKunyuSupervisor：HUANGKaiSoutheastUniversityAbstractIntheeconomicshortageperiod，electricpowerwasundersupplylikeothermerchandisesNobodyhadmarketingconcept1etaloneestablishmarketingsystemWimthedevel

3、opmentofChinesereform，thesocialeconomyhasdevelopedfromshortagetosurplusThemarketingchannelshavebeendiversifiedwhichsolvedtheproblemofundersupplyButnowtheelectricpowerindustryisfacingoversupplyproblemandeveninsomeareas，po

4、werCan’tfmdenoughmarketWiththedevelopmentofelectricpowerindustryreformthecustomersareshowingmoredemandsinpowerqualityreliabilityconvenienceandthewholeprocessofserviceHowever，asaninvisibleproduct，thereisstillnosystematicr

5、esearchaboutitsstrategyorganizationalstructureanditsHRMNomoreareitspromotionmarketingconceptestablishmentandthecapitalarrangementTheelectricpowerindustryisafoundationindustryofnationaleconomywhichistiedwithfeaturesofpubl

6、icutilitiesPowerisaspecialandinvisibleproductanditsmostadditionalproductisserviceThisuniquefeatureshowsthatmarketingactivitiesisquiteimportantUnderthenewsituation，marketingandcompanydevelopmentsystembasedonmarketoriented

7、，deepeningmarketpermeationonobjectivemarket，wideningoccupyingsubstitute—goodsmarket，improvingservicelevel，increasingmarketcompetitiveabilitywhicharegreateffectingthenationaleconomyandpeople’SlivingstandardManipulatingthe

8、interrelatedtheoriesofmarketingandstrategicmanagement，thisarticleanalyzesindetailfromtheaspectofmacroenvironmentofpowersupplymarket，tothepowerconsumptionactivityofcustomer，fromtheadjustmentofthestrategyofthepowersupplyen

9、terprise，tothesuccessfulexperiencesofcustomerservicegainedfromHongKongChungHwaPowerSupplyCompanyasreference，intermsofthemarketingresponsibilityinthecountylevelpowersupplycompany，operationmode，together嘶tllthecurrentexisti

10、ngproblemandcharacteristic，itnaturallygeneratestheaimofbuildingasoundpowermarketingsysteminthecountylevelpowersupplyenterpriseThentheauthorofferedrelatedmeasurestocarryoutthemarketingstrategictactics，suchaschangingthetho