湘計(jì)算機(jī)制造本部市場營銷策略研究.pdf

1、學(xué)校代號(hào)!Q32分類號(hào)⑩湖確夫事HUNANUNIVERSITY學(xué)號(hào)MQ219Q28密級(jí)——工商管理碩士學(xué)位論文湘計(jì)算機(jī)制造本部市場營銷策略研究學(xué)位申請(qǐng)人姓名鄭文豐培養(yǎng)單位工商管理學(xué)院導(dǎo)師姓名及職稱李亞伯副教授學(xué)科專研究方論文提交日塑墼絲!!型絲奎型里絲重墼薹墮堡壘AbstractTheelectronicindustryofChinaisdevelopingbyhighspeedandpositionEMS(electronicmanu

2、factureservice)enterpriseisastrongpowerofthisindustryTheEMSenterpriseofChinaoperatesinmuchkindsofbusinessmodeComparetotheinternationalhugecompany，ithasgotsomeadvantageinlocationandbeingfacility，Butitisnotbeingsatisfiedin

3、thelevelofservice，Itneedstodevelopinmanufacturingscope，technique，operationoflowcost，managementofsupplychainandthelevelofdesignCompletingwiththeEMSenterprisesofEurope，American，F(xiàn)ormosaandIndia，theChineseEMSenterprisehasbee

4、nlaidinconjunctureTakingtheadvantageofthespecialChinesesourcesandgrabthechanceoftheadjustmentoftheindustrystructureinthewholeworld，setdowntheappropriatestrategyisthewaytoachievethecontinueddevelopmentfortheChineseEMSente

5、rpriseThisthesiswillbevaluefortheChineseEMScompanytotakethecompetitiveadvantage，jointheEMSmarket，risetheservicelevelandgettheexpandingdevelopmentHunanComputerCorporation(HCC)enterintotheEMSmarketbyseparateditsproductbusi

6、nessandmanufacturingresourceItwantstogetanewindustrydirectionInthisthesis，thewayofSWOTisusedtoanalyzethemacroeconomicenvironmentofthe“manufacturingChina”，thehighdevelopmenttrendoftheChineseelectronicindustry，thecompetiti

7、vestateandtacticadjustmentoftheinternationalEMS，thestrengthofthedomesticcompetitor，themanagementandtechnologyinner，totellaparttheopportunitythreaten，strength，weaknessoftheHCCManufacturingDivisionFacetothemarketingrequire

8、mentandcompetitionoftheworld，thewholeelectronicindustryistheservicemarketoftheEMSButthelocation，technologylevel，supplyingfieldanddevelopingpotentialaredifferenteachotherThelocationandsupplyingfieldareusedasthecriterionto

9、divisionthewholemarketAccountingtothecontentupperthemarketdivisioncanbetargetedAndnowwewillfindtheidiographicrequirementofthecustomerinthetargetingmarketAimingatchoiceofthemarketsubsectionoftheHCCManufacturingDivision，th