在中國有效的商業(yè)關(guān)系：集體組織策略以發(fā)揮“關(guān)系資本”的優(yōu)勢.pdf

1、Y952909學(xué)校代碼：10246學(xué)號：FDUB200504援衛(wèi)大學(xué)碩士學(xué)位論文在中國瘴效的商藤關(guān)系：壤體組織策略以發(fā)揮“關(guān)系資本”婚優(yōu)勢(英文)懿專鰱系：業(yè)：餐理學(xué)院工商管理名：；：!墼曼整鍪!塹璺窶碧譬教耀：呈￡照鼗墊星盤￡殛媳完娥封爨：墊壘妻簦!壘基墾毽—AbstractIfyouweretostartupacompanyinChinatodaywhatkindoforganizationalstrategyandstructur

2、ewouldyoudesigntoensurelongtermsuccessWhatarethemajorpoststhatyouroperatingmodelwouldbuildonRecentstudieshaveshownthatsuccessfulenterpriseorganizationsarebuiltonrelationshim(Gulati&Kicker2005)Acompany’Snetworkofrelations

3、hipscanbecomeamajorassetandcompetitiveadvantageManyinternationalenterprisesareenteringnotonlyintoverylargeanddiversebusinessrelationships，butalsotheserelationsarebeingestablishedacrossinternationalbordersThus，mostofafirm

4、’Srelationshipscanonlybeunderstoodinthecontextofacompany’soverallglobalstrategyFirms’networksgrowindepthandbreadthusingincreasingnumbersofvarioustypesofrelationshipswithsuppliers，customersalliancepaanersinternalunitsorgo

5、vemmemalinstitutionsThismayrequirefrmstoconstantlyshifttheirverticalandherizontalheundariesIarguethatinChinaforeignownedenterpriseswithoutlocalequitypartnersandaccesstOestablishednetworkshavetopayspecialattentiontobusine

6、ssrelationshipsCertainmarketspecificfactorsliketheimportanceoftraditional‘gnanxi’，protectionofintellectualproperties，theroleofcontracts，bureaucracyandcorruptionorstrongmarketfragmentations，reinforcethesignificanceofrelat

7、ionalcapitalAtthesametime，thoseChinesemarketdistinctionsvisualizethatorganizationalstrategiesandinstrumentstoleveragerelationalcapitalneedtobedifferentcomparedtoWesterndevelopedmarketsInanexplorativeapproach，thispaperexa